West Coast Beauty

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 All other locations open 9:00 am - 1:00 pm on Saturday November 30
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  • Joico Defy Damage In A Flash

Joico Defy Damage In A Flash

  • Brand: Joico
  • Product Code: JDDIAF210
  • Availability: In Stock
Joico Defy Damage In A Flash

A quick journey to strong hair! With the innovative power of Defy Damage, In A Flash helps build bonds - delivering a dazzling, 7-second transformation you can see and feel. Hurtling hair towards healthy in a unique liquid-to-creme formula, this swift hair protector helps build bonds, making hair stronger and less prone to breakage.

Size: 200 ml

Skin Type & Condition: All hair Types

Features & Benefits:
  • Makes hair up to 20x more resistant to breakage.
  • Creates bonds and strengthens the hair structure.
  • Leaves hair silky smooth without weighing it down.
Usage Instructions:
  • Cleanse hair using Defy Damage Protective Shampoo.
  • Apply Defy Damage In A Flash directly to hair, from mid-length to ends, avoiding roots. Work into hair until liquid turns creamy. Leave in for 7 seconds.
  • Rinse!

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For over 25 years, we've grown to meet your needs. Travelling many miles and evolving around trends and market demands, sourcing only the most exclusive, highest quality products and ethical brands from around the world to enhance your business. 

We have worked hard, as an independently owned and operated company, to build a reputation that is widely respected within the industry. We are lifelong learners who strive to be a diverse, inclusive, socially responsible leader in the industry.  

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