West Coast Beauty

1.800.661.2707

info@west-coast-beauty.com

Only Available for Canadian Professional Beauty Trade

 Showroom location Victoria & Nanaimo closed Saturday November 30
 All other locations open 9:00 am - 1:00 pm on Saturday November 30
 Showroom location Vancouver 5th Ave closed Sunday until further notice!

L'Oréal Professionnel



L'Oréal Professionnel is a global brand leader in its market, with an exclusive presence in hairdressing salons.

The secret. Innovative products, tested and approved by the biggest names in hairdressing. L'Oréal Professionnel constantly strives to maintain the highest standards of quality in terms of performance, comfort and safety.

The signature. Eugène Schueller, a true pioneer in the field of research, used his genius to provide reliable solutions for hairdressers' needs and he created the first safe hair dyes, called Oréal. Since 1909, L'Oréal Professionnel has continuously provided leading hair technology to hairdressers and consumers, to meet their hair needs and expectations.

The strength. L'Oréal Professionnel is constantly connected to fashion. Supporting over 800 fashion shows worldwide, including some of the most renowned designers in the Fashion Weeks of Paris, Milan, London and New York, L'Oréal Professionnel inspires salon trends and helps hairdressers recreate the on-trend looks most demanded by women.

The commitment. Its values are focused on hairdressers. L'Oréal Professionnel is committed to helping hairdressers in their day-to-day practice, by improving their work conditions, teaching them the latest styling methods and developing services that showcase their expertise. L'Oréal Professionnel is also committed to developing high-quality, environmentally friendly products.

L'Oréal Professionnel has always been involved in fashion and trends all across the globe, pari8ring the best artisans of hairdressing, the very best products and the very best creators. The talent and savoir-faire of L'Oréal Professionnel hairstylists glorify fashion designers' collections worldwide, and even more. L'Oréal Professionnel is present backstage at most international fashion weeks, from Paris to New York, Milan to London, Berlin to Tokyo.

If you have any questions or would like more information about the L'Oréal Professionnel products we carry, please contact WCB Customer Service or your Sales Representative at WCB.


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Showing 64 - 84 of 137 Results
L'Oréal Professionnel Scalp Advanced Anti-Discomfort Intense Soother Treatment

L'Oréal Professionnel Scalp Advanced Anti-Discomfort Intense Soother Treatment

L'Oréal Professionnel Scalp Advanced Anti-Discomfort Intense Soother TreatmentScalp is skin, but a much more complex one. Sebum oxidation and micro cracks on the scalp surface can create numerous issues. It?s a vicious cycle and you want out. This lightweight gel intensely and instantly calms and soothes scalp discomfort, without weighting down the fiber.Size: 200 mlHair Type & Condition: For sen..

L'Oréal Professionnel Scalp Advanced Anti-Oiliness Dermo-Purifier Shampoo

L'Oréal Professionnel Scalp Advanced Anti-Oiliness Dermo-Purifier Shampoo

L'Oréal Professionnel Scalp Advanced Anti-Oiliness Dermo-Purifier ShampooScalp is skin, but a much more complex one. Sebum oxidation and micro cracks on the scalp surface can create numerous issues. It?s a vicious cycle and you want out. This lightweight gel purifies the scalp and the fiber from residue, sweat and oil for a fresher and cleaner feel.Size: 500 ml & 1.5 LHair Type & Condition: For oi..

L'Oréal Professionnel Sensi Balance Shampoo

L'Oréal Professionnel Sensi Balance Shampoo
(Out of Stock)

L'Oréal Professionnel Sensi Balance ShampooEffectively soothe your sensitive scalp with the L'Oréal Professionnel Sensi Balance Shampoo. It gently, yet effectively cleanses your hair and scalp, leaving your locks soft and shiny. Sensi Balance has a special Sorbitwin formula, containing Sorbitol derivative, a moisturising ingredient and Vitamin PP, protecting your sensitive scalp. This dermo prote..

L'Oréal Professionnel Serie Expert Pump

L'Oréal Professionnel Serie Expert Pump

L'Oréal Professionnel Serie Expert Pump Size: 1500 ml..

L'Oréal Professionnel Serie Expert Top Skus Deal (Absolut Repair)

L'Oréal Professionnel Serie Expert Top Skus Deal (Absolut Repair)
(Coming Soon)

L'Oréal Professionnel Serie Expert Top Skus Deal (Absolut Repair)Loreal Professionnel Serie Expert special offer is here for a limited time only!Size: 1 KitHair Type & Condition: Features & Benefits: 1 Absolut Repair Shampoo (1500 ml) 1 Absolut Repair Conditioner (750 ml) 1 Absolut Repair Mask (500 ml)Usage Instructions: 1 Get a pump (1500 ml) 20% OFF..

L'Oréal Professionnel Serie Expert Top Skus Deal (Pro Longer)

L'Oréal Professionnel Serie Expert Top Skus Deal (Pro Longer)
(Coming Soon)

L'Oréal Professionnel Serie Expert Top Skus Deal (Pro Longer)Loreal Professionnel Serie Expert special offer is here for a limited time only!Size: 1 KitHair Type & Condition: Features & Benefits: 1 Pro Longer Shampoo (1500 ml) 1 Pro Longer Conditioner (750 ml) 1 Pro Longer Mask (500 ml) 1 Pro Longer Sealer (400 ml)Usage Instructions: 1 Get a pump (1500 ml) 20% OFF..

L'Oréal Professionnel Serioxyl Advanced Denser Hair Density Activator Serum

L'Oréal Professionnel Serioxyl Advanced Denser Hair Density Activator Serum

L'Oréal Professionnel Serioxyl Advanced Denser Hair Density Activator SerumScalp is skin, but a much more complex one. Sebum oxidation and micro cracks on the scalp surface can create numerous issues. It?s a vicious cycle and you want out. Serum multiplies the number of hairs with daily use, for a denser hair.Size: 90 mlHair Type & Condition: For thinning hairFeatures & Benefits: Multiplies the n..

L'Oréal Professionnel Serioxyl Advanced Purifier Bodifier Shampoo

L'Oréal Professionnel Serioxyl Advanced Purifier Bodifier Shampoo

L'Oréal Professionnel Serioxyl Advanced Purifier Bodifier ShampooScalp is skin, but a much more complex one. Sebum oxidation and micro cracks on the scalp surface can create numerous issues. It?s a vicious cycle and you want out. Gently purifies and helps to give the feeling of renewed density.Size: 500 ml & 1.5 LHair Type & Condition: For thinning hairFeatures & Benefits: Purifies and helps to g..

L'Oréal Professionnel SteamPod 3.0 Professional Steam Styler

L'Oréal Professionnel SteamPod 3.0 Professional Steam Styler

L'Oréal Professionnel SteamPod 3.0 Professional Steam StylerSteamPod 3.0 by L'Oréal Professionnel is the 3rd generation of the original patented professional steam styler. At its core, it uses the power yet gentleness of steam to transform your hair in a flash. If you liked SteamPod 2.0, you will love SteamPod 3.0. Thanks to its lighter and thinner design, styling has never been easier. With a 36..

L'Oréal Professionnel Tecni Art Density Material

L'Oréal Professionnel Tecni Art Density Material

L'Oréal Professionnel Tecni Art Density MaterialThis is a texturising wax paste that gives your hair a flexible hold as well as a matte finish. Perfect for creating disheveled, messed up looks, this paste is perfect for short to medium-length hair and works to keep it looking healthy without leaving any oily residue. Hold Level: 4 - StrongSize: 100 mlFeatures & Benefits: Dramatic definition a..

L'Oréal Professionnel Tecni Art Fix Design Spray

L'Oréal Professionnel Tecni Art Fix Design Spray

L'Oréal Professionnel Tecni Art Fix Design SprayA pump spray for high precision applications with a natural-looking shine. L'Oréal Professionnel Tecni Art Fix Design Spray holds styles all day. Hold Level: 5 - Extra strongSize: 200 mlFeatures & Benefits: Extra strong directional fixing Natural-looking shine All day long hold Usage Instructions: Spray during or after construction, approximatel..

L'Oréal Professionnel Tecni Art Fix Max

L'Oréal Professionnel Tecni Art Fix Max

L'Oréal Professionnel Tecni Art Fix MaxLong lasting structuring gel. Push your style to the max with this extra-strong hold gel. Size: 200 mlHair Type & Condition: For All hair typesFeatures & Benefits: Maximum hold gel Clean finish with no residue Provides high shine finish and UV filters to protect the hairUsage Instructions: Apply with hands for overall hold, or use fingers to define individ..

L'Oréal Professionnel Tecni Art Full Volume Extra

L'Oréal Professionnel Tecni Art Full Volume Extra

L'Oréal Professionnel Tecni Art Full Volume ExtraCreate big boudoir hair and overall volume without weighing the hair down with L'Oréal Professionnel Tecni Art Full Volume Extra Mousse. This amazing super strong L'Oréal Professionnel tecni.art Volume + Extra will protect your hair making it easier to style. It's ideal for creating extra volume in styles while giving enhanced softness and shine to ..

L'Oréal Professionnel Tecni Art Hollywood Waves Spiral Queen

L'Oréal Professionnel Tecni Art Hollywood Waves Spiral Queen

L'Oréal Professionnel Tecni Art Hollywood Waves Spiral QueenSpiral Queen is nourishing mousse for contouring curls. Creamy, non-heavy formula enhances natural movement n medium to thick hair. Hold Level: 1Size: 200 mlHair Type & Condition: For medium to thick curly hairFeatures & Benefits: Steal the spotlight with ultra-defined Nourished and intense looking curlsUsage Instructions: Distribut..

L'Oréal Professionnel Tecni Art Liss Control

L'Oréal Professionnel Tecni Art Liss Control

L'Oréal Professionnel Tecni Art Liss ControlUp to 24-hour frizz tamer, L'Oréal Professionnel Tecni Art Liss Control controls and smooths frizzy, rebellious hair, with a natural-looking shine. Hold Level: 2 - LightSize: 150 mlFeatures & Benefits: Up to 24-hour frizz tamer This soft cream controls and smoothes frizzy, rebellious hair, with a natural-looking shine.Usage Instructions: Spread a s..

L'Oréal Professionnel Tecni Art Morning After Dust Invisible Dry Shampoo

L'Oréal Professionnel Tecni Art Morning After Dust Invisible Dry Shampoo

L'Oréal Professionnel Tecni Art Morning After Dust Invisible Dry ShampooL'Or?al Professionnel Tecni.ART Oil-absorbing invisible dry shampoo, 24-hour encapsulated fresh fragrance, no-alcohol.Size: 200 mlHair Type & Condition: For all hair typesFeatures & Benefits: Ultra-absorbant No residue 96 hours of perfume Volume & gripUsage Instructions: Shake well. Spray onto roots. Massage with fingertips ..

L'Oréal Professionnel Tecni Art PLI Spray

L'Oréal Professionnel Tecni Art PLI Spray

L'Oréal Professionnel Tecni Art PLI SprayThis fixing spray from L'Oréal Professionnel is a heat activated setting spray that gives instant volume to your thick hair. Hold Level: 4 - StrongSize: 190 mlFeatures & Benefits: Shape memory, grip and hold Perfect to help set curls and wavesUsage Instructions: Spray on towel dried hair liberally before using rollers or heated styling tools. Tips: W..

L'Oréal Professionnel Tecni Art Pure Fix Anti-Frizz

L'Oréal Professionnel Tecni Art Pure Fix Anti-Frizz

L'Oréal Professionnel Tecni Art Pure Fix Anti-FrizzL'Oréal Professionnel Tecni.Art Pure Fix Anti-Frizz is a 24hr anti-frizz and anti-static hold spray. It lets you take control of your style: a must-have to fight flyaways and keep it tight. For the first time the formula turns pure without added fragrance.Size: 400 mlHair Type & Condition: For Hair prone to frizz & hair full of static electricityF..

L'Oréal Professionnel Tecni Art Super Dust

L'Oréal Professionnel Tecni Art Super Dust

L'Oréal Professionnel Tecni Art Super DustVolume and texture hair powder for big voluminous hair. Very useful for volume updo hairstyles and to make back-combing easier. Hold Level: 3Size: 7 gHair Type & Condition: For thick to normal hairFeatures & Benefits: Root boosting, volumised effect with a matt looking finish Strong bodyflying effectUsage Instructions: Shake before use and then sprin..

L'Oréal Professionnel Tecni Art Transformer Texture Multi-Use Liquid to Paste

L'Oréal Professionnel Tecni Art Transformer Texture Multi-Use Liquid to Paste

L'Oréal Professionnel Tecni Art Transformer Texture Multi-Use Liquid to PasteL'Oréal Professionnel Tecni.Art Transformer Lotion is the first multi-use liquid-to-paste styler that you can transform in your hands. Super versatile, it works from a thermo-protective bodyfying blowdry lotion to a fibrous texturizing paste.Size: 150 mlHair Type & Condition: For all hair typesFeatures & Benefits: Textur..

L'Oréal Professionnel Tecni Art Web Design Sculpting Paste

L'Oréal Professionnel Tecni Art Web Design Sculpting Paste

L'Oréal Professionnel Tecni Art Web Design Sculpting PasteL'Oréal Professionnel Tecni.ART Web is an sculpting fibrous paste to mould, shape and define the hair with a natural-looking shiny finish.Size: 150 mlHair Type & Condition: For all hair typesFeatures & Benefits: Definition Tousled & textured look Hairstyle: Structured or tousled look, defined strands.Usage Instructions: On dry hair Rub a n..

Showing 64 - 84 of 137 Results
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For over 25 years, we've grown to meet your needs. Travelling many miles and evolving around trends and market demands, sourcing only the most exclusive, highest quality products and ethical brands from around the world to enhance your business. 

We have worked hard, as an independently owned and operated company, to build a reputation that is widely respected within the industry. We are lifelong learners who strive to be a diverse, inclusive, socially responsible leader in the industry.  

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