West Coast Beauty

1.800.661.2707

info@west-coast-beauty.com

Only Available for Canadian Professional Beauty Trade

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ALURAM



Aluram is a subsidiary of United Hair Care, a family-owned manufacturer. UHC has brought forth leading-edge health & beauty brands, formulas & products for over thirty years and three generations. Starting with humble beginnings the team has extended beyond relatives, welcoming in over 100 employees & professional stylists. This tight-knit group has created its own unique and fully extensive system for developing & making each product.

Aluram strives to make life better for hair and salon professionals, clientele, and consumers. Keeping its products fair for everyone involved. Made in-house by professional stylists, UHC products are built and tailored to fit the needs of both professionals & consumers and take the lead in hair industry trends. Aluram understands the daily challenges of the industry and is here to help support its partners full spectrum - from education to product knowledge - making its clients' success its own.

If you have any questions or would like more information about the ALURAM products we carry, please contact WCB Customer Service or your Sales Representative at WCB.


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Showing 22 - 42 of 48 Results
ALURAM Finishing Spray

ALURAM Finishing Spray

ALURAM Finishing SprayThis dry texture spray gives hair effortless, lived-in waves and enhances volume, grit and texture for an instant boost of beautiful. Baobab & Pomegranate Seed Oil infuse hair with lightweight nourishment that won't weigh it down or it dry out.Size: 10 ozHair Type & Condition: For all hair typesFeatures & Benefits: Humidity resistant, providing all-day hold while fighting fr..

ALURAM Finishing Spray (High Hold)

ALURAM Finishing Spray (High Hold)

ALURAM Finishing Spray (High Hold)This finishing spray provides long-lasting buildable hold while resisting humidity. Marula & Coconut Oils help strengthen hair & infuse nutrients while securing style and sheen. Size: 10 ozHair Type & Condition: For all hair typesFeatures & Benefits: Provides ultimate anti-frizz and humidity control with memory & volume For long lasting hold and shine that is fl..

ALURAM Hand Repair Creme

ALURAM Hand Repair Creme

ALURAM Hand Repair CremeThis clean beauty hand creme blends rich amounts of Shea Butter & Coconut Oil for advanced hydration that quickly absorbs into hands. Designed to soften & smooth the driest of skin, it's a small yet essential luxury your hands won't want to live without.Size: 3.4 ozSkin Type & Condition: For all skin typesFeatures & Benefits: Absorbs quickly, non-greasy,..

ALURAM Hand Soap

ALURAM Hand Soap

ALURAM Hand SoapThis rich clean-beauty formula cleanses and helps keep hands moisturized without stripping beneficial oils. Size: 33.8 ozFeatures & Benefits: Blended with nourishing natural extracts, soothing epsom salts, and a coconut water base- it's a simple luxury your hands deserve. ..

ALURAM High Shine Glossing Treatment

ALURAM High Shine Glossing Treatment

ALURAM High Shine Glossing TreatmentInstantly glossify hair with a mirror-like shine while locking in moisture. Aluram's exclusive Tri-Gloss Shine Complex is a colour-safe formula that combines the power of Lactic Acid, Hibiscus Extract and Coconut Oil. Size: 2 oz & 9.75 ozFeatures & Benefits: This powerful trio smooths the hair's surface, enhancing shine and leaving it irresistibly soft, silky a..

ALURAM High Shine Glossing Treatment Intro

ALURAM High Shine Glossing Treatment Intro
(Out of Stock)

ALURAM High Shine Glossing Treatment IntroALURAM special offer is here for a limited time only! Size: 1 PackIncludes: 6 x High Shine Glossing Treatment (9.75 oz) 1 FREE! High Shine Glossing Treatment (9.75 oz) 6 x FREE! High Shine Glossing Treatment (2 oz) 1 FREE! High Shine Glossing Treatment Tent Card..

ALURAM Hydrate & Repair Treatment

ALURAM Hydrate & Repair Treatment

ALURAM Hydrate & Repair TreatmentTransform dull & dry hair into smooth and silky while rejuvenating each strand with vibrant luster. A perfect blend of Squalane & Biotin provide superior hydration and nutrients to help revitalize the look & feel of over-processed hair and reduce breakage.Size: 11 oz & 33 ozHair Type & Condition: For all hair typesFeatures & Benefit..

ALURAM Leave-In Conditioner

ALURAM Leave-In Conditioner

ALURAM Leave-In ConditionerThis silicone-free leave-in spray detangles & hydrates while adding shine, thermal protection, and UV absorption. Quinoa and Nettle Extracts help lock in hydration and softness.Size: 8 oz & 16 ozHair Type & Condition: For all hair typesFeatures & Benefits: Detangles while providing a weightless protective layer to hair Packed with fatty acids, a..

ALURAM Litre Duo (Curl)

ALURAM Litre Duo (Curl)

ALURAM Litre Duo (Curl)ALURAM special offer is here for a limited time only! Size: 1 PackIncludes: 1 Shampoo (1 Litre) 1 Conditioner (1 Litre)..

ALURAM Litre Duo (Daily)

ALURAM Litre Duo (Daily)

ALURAM Litre Duo (Daily)ALURAM special offer is here for a limited time only! Size: 1 PackIncludes: 1 Shampoo (1 Litre) 1 Conditioner (1 Litre)..

ALURAM Litre Duo (Moisturizing)

ALURAM Litre Duo (Moisturizing)

ALURAM Litre Duo (Moisturizing)ALURAM special offer is here for a limited time only! Size: 1 PackIncludes: 1 Shampoo (1 Litre) 1 Conditioner (1 Litre)..

ALURAM Litre Duo (Volumizing)

ALURAM Litre Duo (Volumizing)

ALURAM Litre Duo (Volumizing)ALURAM special offer is here for a limited time only! Size: 1 PackIncludes: 1 Shampoo (1 Litre) 1 Conditioner (1 Litre)..

ALURAM Moisturizing Conditioner

ALURAM Moisturizing Conditioner

ALURAM Moisturizing ConditionerThese silicone-free formulas gently cleanse and condition while infusing vital moisture. Baobab and Avocado Oils provide nutrients, while Biotin & Sea Buckthorn Oil help decrease breakage while locking in color & shine.Size: 2 oz, 12 oz, 33 oz & 100 ozHair Type & Condition: For medium to coarse hairFeatures & Benefits: Moisturizes and hydrates..

ALURAM Moisturizing Shampoo

ALURAM Moisturizing Shampoo

ALURAM Moisturizing ShampooThese silicone-free formulas gently cleanse and condition while infusing vital moisture. Baobab and Avocado Oils provide nutrients, while Biotin & Sea Buckthorn Oil help decrease breakage while locking in color & shine.Size: 2 oz, 12 oz, 33 oz & 100 ozHair Type & Condition: For medium to coarse hairFeatures & Benefits: Moisturizes and hydrates dry..

ALURAM Purple Hydrate & Repair Treatment

ALURAM Purple Hydrate & Repair Treatment

ALURAM Purple Hydrate & Repair TreatmentThis essential treatment helps fight frizz, heat damage, and breakage all while canceling out brassy & golden tones in blonde or white hair. Marigold and Squalane Oil deeply condition, detangle, and revive the appearance dry & dull hair from daily damage.Size: 11 oz Features & Benefits: Neutralizes brassiness, and can be used directly after a lightening ser..

ALURAM Purple Shampoo

ALURAM Purple Shampoo

ALURAM Purple ShampooBanish brass and boost brightness in blonde, grey, and white hair. This highly pigmented shampoo brings out your best blonde while enhancing highlights & color. Rosehip & Biotin replenish nutrients, adding shine and strength.Size: 2 oz, 12 oz, 33 oz & 100 ozHair Type & Condition: For all hair typesFeatures & Benefits: Brightens and enhances blondes with..

ALURAM Restock Kit

ALURAM Restock Kit
(Out of Stock)

ALURAM Restock Kit ALURAM special offer is here for a limited time only! Size: 1 PackPurchase: 2 x Daily Shampoo (12 oz) 2 x Daily Conditioner (12 oz) 3 x Moisturizing Shampoo (12 oz) 3 x Moisturizing Conditioner (12 oz) 2 x Purple Shampoo (12 oz) 2 x Volumizing Shampoo (12 oz) 2 x Volumizing Conditioner (12 oz) 1 Curl Shampoo (12 oz) 1 Curl Conditioner (12 oz) 1 Purple Hydrate &a..

ALURAM Root Boost Spray

ALURAM Root Boost Spray

ALURAM Root Boost SprayThis lightweight spray gives hair a boost of volume at the roots, along with medium control & anti-frizz protection. Size: 6 ozFeatures & Benefits: Sea Kelp promotes a healthy scalp, while Rice Protein adds fullness and gorgeous shine...

ALURAM Shine Serum

ALURAM Shine Serum

ALURAM Shine SerumInstantly adds shine & eliminates frizz on all hair types. Coconut and Jojoba Oil replenish essential moisture for a healthy and vibrant sheen.Size: 2 ozHair Type & Condition: For all hair typesFeatures & Benefits: Conditions & detangles while promoting soft, manageable hair Minimizes frizz while fighting against humidity Decreases drying time while providing thermal protection ..

ALURAM Signature Body Wash

ALURAM Signature Body Wash

ALURAM Signature Body WashIndulge in the ultimate cleansing experience with Aluram?s nourishing body wash. Infused with Hyaluronic Acid and Jojoba Oil, this silky formula leaves skin beautifully refreshed, soft and oh-so-clean.Size: 16.9 oz..

ALURAM Smoothing Cream

ALURAM Smoothing Cream

ALURAM Smoothing CreamThis silky cream smooths curls and eliminates frizz. Marula and Jojoba Oils enrich hair with fatty acids & essential vitamins to reduce fly aways, leaving hair smooth and tangle-free.Size: 6 ozHair Type & Condition: For all hair typesFeatures & Benefits: Lightweight thermal protection formula smooths curls & controls frizz Helps strengthen and seal split ..

Showing 22 - 42 of 48 Results
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For over 25 years, we've grown to meet your needs. Travelling many miles and evolving around trends and market demands, sourcing only the most exclusive, highest quality products and ethical brands from around the world to enhance your business. 

We have worked hard, as an independently owned and operated company, to build a reputation that is widely respected within the industry. We are lifelong learners who strive to be a diverse, inclusive, socially responsible leader in the industry.  

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