West Coast Beauty

1.800.661.2707

info@west-coast-beauty.com

Only Available for Canadian Professional Beauty Trade

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  Orders placed after Dec 19, 2024 will be delivered in January 2025
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ALURAM



Aluram is a subsidiary of United Hair Care, a family-owned manufacturer. UHC has brought forth leading-edge health & beauty brands, formulas & products for over thirty years and three generations. Starting with humble beginnings the team has extended beyond relatives, welcoming in over 100 employees & professional stylists. This tight-knit group has created its own unique and fully extensive system for developing & making each product.

Aluram strives to make life better for hair and salon professionals, clientele, and consumers. Keeping its products fair for everyone involved. Made in-house by professional stylists, UHC products are built and tailored to fit the needs of both professionals & consumers and take the lead in hair industry trends. Aluram understands the daily challenges of the industry and is here to help support its partners full spectrum - from education to product knowledge - making its clients' success its own.

If you have any questions or would like more information about the ALURAM products we carry, please contact WCB Customer Service or your Sales Representative at WCB.


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Showing 43 - 48 of 48 Results
ALURAM Strong Hold Gel

ALURAM Strong Hold Gel

ALURAM Strong Hold GelFrom sleek to more textured styles, this gel provides excellent support for any look throughout the day. Linseed Oil's natural gelling properties provide a firm hold, while Aloe Vera helps retain moisture and shine.Size: 8 ozHair Type & Condition: For all hair types..

ALURAM Styling Clay

ALURAM Styling Clay

ALURAM Styling ClaySoft, moldable, versatile - this long lasting styling clay provides medium hold for touchable texture, styling, or beach waves. Organic Karanja & Nettle Extracts nourish and provide hair with a soft satin finish.Size: 3.4 ozHair Type & Condition: For all hair typesFeatures & Benefits: Long-lasting, flake free styling Smooths flyaways for polishing beach waves or finishing short..

ALURAM Styling Cream

ALURAM Styling Cream

ALURAM Styling CreamThis lightweight styling cream provides definition, buildable body, & texture. Marula Oil and Black Cumin seal in amino & fatty acids for a healthy shine.Size: 6 ozHair Type & Condition: For all hair typesFeatures & Benefits: Enhances natural shine while promoting texture & body Ideal for sculpting with a soft, flexible hold Defines curls & smooths fly-aways Provides thermal p..

ALURAM Volumizing Conditioner

ALURAM Volumizing Conditioner

ALURAM Volumizing ConditionerGive your hair the next level of volume! Aluram's new Volumizing Shampoo & Volumizing Conditioner deliver weightless hydration for those with fine to medium hair looking for thicker and fuller locks! This lightweight formula adds weightless moisture and volume to hair for a soft, shiny finish. Biotin helps strengthen hair strands while Rice Protein adds a natural ..

ALURAM Volumizing Foam

ALURAM Volumizing Foam

ALURAM Volumizing FoamThis feathery foam provides instant lift and long-lasting hold to hair as it controls frizz and fly-aways. The easy-to-use, aerosol-free formula evenly spreads throughout the hair to create bouncy, weightless volume while providing your style with hold and shine. Algae Extract & Biotin lightly nourish hair, sealing in nutrients & adding additional shineSize: 7 ozHair ..

ALURAM Volumizing Shampoo

ALURAM Volumizing Shampoo

ALURAM Volumizing ShampooGive your hair the next level of volume! Aluram's new Volumizing Shampoo & Volumizing Conditioner deliver weightless hydration for those with fine to medium hair looking for thicker and fuller locks! This lightweight formula rinses away oil & dirt that weighs down fine strands; delivering maximum volume and shine. Rose Water nourishes the hair & scalp, while R..

Showing 43 - 48 of 48 Results
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For over 25 years, we've grown to meet your needs. Travelling many miles and evolving around trends and market demands, sourcing only the most exclusive, highest quality products and ethical brands from around the world to enhance your business. 

We have worked hard, as an independently owned and operated company, to build a reputation that is widely respected within the industry. We are lifelong learners who strive to be a diverse, inclusive, socially responsible leader in the industry.  

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