West Coast Beauty

1.800.661.2707

info@west-coast-beauty.com

Only Available for Canadian Professional Beauty Trade

 Showroom location Victoria & Nanaimo closed Saturday November 30
 All other locations open 9:00 am - 1:00 pm on Saturday November 30
 Showroom location Vancouver 5th Ave closed Sunday until further notice!

Joico



At Joico, Joi is at the heart of everything they do and everything they create. Joico’s product innovations are designed to return hair to its strongest, shiniest, healthiest state-after just one use, and with every use that follows. Their tagline “the joi of healthy hair,” is a message that communicates positive emotion and unparalleled science. It’s more than just a promise; it’s a guarantee.

Joico was founded in 1975 by a Southern California hairstylist. Although Joico initially began as a solution for a single salon owner, the brand and its unprecedented scientific approach to haircare began to take the United States - and eventually the world - by storm. In 1976, Joico's scientists discovered how Human Hair Keratin Protein (HHKP) could be captured and used to truly rebuild hair. For the first time in history, Joico began using HHKP in all of its products to actually strengthen and rebuild hair rather than simply offering a cosmetic or temporary feel to the hair.

In the 80s, Joico developed its own Triamine Complex® formula that reconstructed hair from cuticle to cortex. In the 90s, Joico created a new formula called Cationic Triamine Complex. Although Triamine Complex was utilized in all Joico products at the time, Cationic Triamine Complex was added to only conditioners and reconstructors for optimum hair-repairing benefits. The end result was stronger, healthier hair with the greatest protection available.

In 2006, Joico introduced Quadramine Complex®, a synergistic hybrid of both Triamine and Cationic Triamine complexes for a new generation of reconstruction. Unlike the two ingredients working separately, Quadramine Complex has the ability to enhance the performance of all Joico shampoos, conditioners, reconstructors and styling aids in every category.

If you have any questions or would like more information about the Joico products we carry, please contact WCB Customer Service or your Sales Representative at WCB.


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Showing 64 - 84 of 384 Results
Joico Color Infuse Red Shampoo

Joico Color Infuse Red Shampoo
(Out of Stock)

Joico Color Infuse Red ShampooRed may be the color that turns heads faster than any other; but, unfortunately, it's also the hair color that fades the fastest, too. So Joico thought it was only fair to give its favorite Gingers their very own color therapy shampoo... one that brings on a rosy glow, and puts color-stripping to a screeching halt. Then Joico went one better: by adding ingredients tha..

Joico Color Intensity & Color Butter Duo (Blue)

Joico Color Intensity & Color Butter Duo (Blue)
(Out of Stock)

Joico Color Intensity & Color Butter Duo (Blue)Joico special offer is here for a limited time only! Color Butter is an ideal take home product for your Color Intensity clients, helping them extend the life of their color service by refreshing faded color before they make it back to your chair for their next appointment!Size: 1 PackIncludes: 1 Color Intensity Cobalt Blue + 1 FREE Color Butter Blue..

Joico Color Intensity & Color Butter Duo (Green)

Joico Color Intensity & Color Butter Duo (Green)
(Out of Stock)

Joico Color Intensity & Color Butter Duo (Green)Joico special offer is here for a limited time only! Color Butter is an ideal take home product for your Color Intensity clients, helping them extend the life of their color service by refreshing faded color before they make it back to your chair for their next appointment!Size: 1 PackIncludes: 1 Color Intensity Peacock Green + 1 FREE Color Butter G..

Joico Color Intensity & Color Butter Duo (Pink)

Joico Color Intensity & Color Butter Duo (Pink)
(Out of Stock)

Joico Color Intensity & Color Butter Duo (Pink)Joico special offer is here for a limited time only! Color Butter is an ideal take home product for your Color Intensity clients, helping them extend the life of their color service by refreshing faded color before they make it back to your chair for their next appointment!Size: 1 PackIncludes: 1 Color Intensity Pink + 1 FREE Color Butter Pink (20 ml..

Joico Color Intensity & Color Butter Duo (Purple)

Joico Color Intensity & Color Butter Duo (Purple)
(Out of Stock)

Joico Color Intensity & Color Butter Duo (Purple)Joico special offer is here for a limited time only! Color Butter is an ideal take home product for your Color Intensity clients, helping them extend the life of their color service by refreshing faded color before they make it back to your chair for their next appointment!Size: 1 PackIncludes: 1 Color Intensity Amethyst Purple + 1 FREE Color Butte..

Joico Color Intensity & Color Butter Duo (Red)

Joico Color Intensity & Color Butter Duo (Red)
(Out of Stock)

Joico Color Intensity & Color Butter Duo (Red)Joico special offer is here for a limited time only! Color Butter is an ideal take home product for your Color Intensity clients, helping them extend the life of their color service by refreshing faded color before they make it back to your chair for their next appointment!Size: 1 PackIncludes: 1 Color Intensity Red + 1 FREE Color Butter Red (20 ml)..

Joico Color Intensity & Color Butter Duo (Titanium)

Joico Color Intensity & Color Butter Duo (Titanium)
(Out of Stock)

Joico Color Intensity & Color Butter Duo (Titanium)Joico special offer is here for a limited time only! Color Butter is an ideal take home product for your Color Intensity clients, helping them extend the life of their color service by refreshing faded color before they make it back to your chair for their next appointment!Size: 1 PackIncludes: 1 Color Intensity Titanium + 1 FREE Color Butter Tit..

Joico Color Intensity Confetti Collection

Joico Color Intensity Confetti Collection

Joico Color Intensity Confetti Collection Introducing the Confetti Collection, an explosion of fun, candy-colored semi-permanent shades that transform every mane into a reason to celebrate. Don't worry about fadage or damage crashing the party. NEW Color Intensity Mint, Sky, Lilac, Rose and Peach have major staying power—thanks to the one-of-a-kind Pastel Extend Technology, which secures these pla..

Joico Color Intensity Eraser

Joico Color Intensity Eraser

Joico Color Intensity EraserPastels or brights? Unicorn or Pinwheel technique? Which hot new haircoloring trend will your clients jump on next? Thanks to Joico's NEW Color Intensity Eraser, color-obsessed clients can now change their custom color quickly and easily while leaving locks gleaming in healthy condition! In 30 minutes or less, the brilliant K-PAK® Keratin-enriched formula lifts dire..

Joico Color Intensity Love Aura Collection

Joico Color Intensity Love Aura Collection

Joico Color Intensity Love Aura CollectionOpen your mind and heart to unlimited creative possibilities with Love Aura, a sparkling new Color Intensity collection from Joico Brand Ambassador Larisa Love. Inspired by the physical and emotional transformation of positive energy and connection, this artistic palette of five whimsical shades will spark a whole new love affair with color.Shades Availabl..

Joico Color Intensity LoveFest Collection

Joico Color Intensity LoveFest Collection

Joico Color Intensity LoveFest CollectionThe LOVEFEST Collection was inspired by Joico Brand Ambassador Larisa Love and her creative, colorful life. This collection is all about creativity, freedom of expression, individuality, bold and bright living and links perfectly to cool, music festival culture. Lively LoveFest Collection, a duo of utterly cool, creative shades that harmonize perfectly wit..

Joico Color Intensity Metallic Muse Collection

Joico Color Intensity Metallic Muse Collection

Joico Color Intensity Metallic Muse Collection What happens when reflective metals meet color intensity? Instant attraction!Introducing Joico Color Intensity Metallic Muse Collection, new impossible-to-resist shades that perfectly mimic the muted luster of liquid metal. Think fresh, modern, multidimensional cool and warm-toned metallized hues.Features & Benefits: Modern, multidimensional m..

Joico Color Intensity Pearl Pastel Collection

Joico Color Intensity Pearl Pastel Collection

Joico Color Intensity Pearl Pastel CollectionDiscover a dazzling spectrum of bold, brilliant color with Joico color intensity - intensely concentrated pigments designed to help you create over-the-top vibrancy that lasts through 15 shampoos. Color Intensity?s intermixable formula can be applied straight from the tube, or mix and mingled to your heart?s content for endless creative possibilities. B..

Joico Color Intensity Tropics Collection

Joico Color Intensity Tropics Collection

Joico Color Intensity Confetti Collection Introducing the COLOR INTENSITY TROPICS color collection, a collection featuring four sizzling bright shades that will instantly turn up the heat this summer! Kelly Green: is perfect for creating the stunningly rich botanical greens only found in the heart of a jungle paradise. True Blue: will cool you down with its deep and dreamy island ocean hue. Add ..

Joico Colorful Anti-Fade Conditioner

Joico Colorful Anti-Fade Conditioner

Joico Colorful Anti-Fade ConditionerFor Color Longevity. This brilliantly hydrating, daily conditioner does a delicate balancing act on color-treated hair - infusing strands with softness and shine, while cloaking hair with true and steady protection against the big fade.Size: 250 ml & 1 LitreSkin Type & Condition: For long-lasting color vibrancyFeatures & Benefits: Instantly detangles and nouris..

Joico Colorful Anti-Fade Shampoo

Joico Colorful Anti-Fade Shampoo

Joico Colorful Anti-Fade ShampooFor Color Longevity. A gentle cleanser that takes out what you DON'T want, and leaves behind everything you DO! With Joico Colorful Anti-Fade Shampoo, daily buildup and debris are gently washed away; while it preserves the long-term vibrancy and intensity of gorgeous haircolor.Size: 300 ml & 1 LitreSkin Type & Condition: For long-lasting color vibrancyFeatures & Ben..

Joico Colorful Glow Beyond Anti-Fade Serum

Joico Colorful Glow Beyond Anti-Fade Serum

Joico Colorful Glow Beyond Anti-Fade SerumFor Color Longevity. Imagine an instant, noticeable, stunning hit of vibrancy - the kind of punch that boosts the brilliance of haircolor. That's what you get with Glow Beyond, the anti-faded serum that puts the spotlight on radiance, while helping to protect hair against harsh, color-fading UV rays. Formulated with rich Camellia Oil and Pomegranate Fruit ..

Joico Colorful Launch Intro

Joico Colorful Launch Intro
(Out of Stock)

Joico Colorful Launch IntroLive in full, glorious color with Joico's NEW Colorful collection. Formulated with nourishing Camellia Oil and Pomegranate Fruit Extract, this brilliant trio helps keep color treated hair beautifully true to hue.Size: 1 PackPurchase: 6 x Colorful Anti-Fade Shampoo (300 ml) 6 x Colorful Anti-Fade Conditioner (250 ml) 6 x Colorful Glow Beyond Anti-Fade Serum (63 ml)Receiv..

Joico Creme Wax Texture & Shine

Joico Creme Wax Texture & Shine
(Out of Stock)

Joico Creme Wax Texture & ShineEvery now and then, you want just a little something to add stability to your hair style. Joico's not talking bulletproof - just a creamy, moderate-hold styling product that keeps a coif in place, adds a bit of luster, and isn't adverse to being molded and moved until you're fully satisfied. With this Creme Wax, Joico knows you'll be satisfied. Hold Level: 3Size: 5..

Joico Curl Cleansing Shampoo

Joico Curl Cleansing Shampoo
(Out of Stock)

Joico Curl Cleansing ShampooJoico likes to think of your curls as a blessing; and you're going to start seeing them that way, too, once you shampoo with this sulfate-free, purifying formula - specifically designed to put the boing back in your 'do. As in: full-body curls that move and bounce without a frizzy strand in sight; plus, breakage reduced by 64 percent. Size: 50 ml, 300 ml & 1 LitreHa..

Joico Curl Co+Wash Conditioner

Joico Curl Co+Wash Conditioner
(Out of Stock)

Joico Curl Co+Wash ConditionerUsing Curl Co+Wash keeps curly hair looking healthy and frizz-free by maintaining the natural oils while gently cleansing to enhance curl definition and leave curls bouncy and manageable.Size: 245 mlFeatures & Benefits: Triple Oil Complex: Super Nourishing Avocado, babassu and Camelina oils deeply hydrate parched textured hair for frizz free full circle curls ..

Showing 64 - 84 of 384 Results
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For over 25 years, we've grown to meet your needs. Travelling many miles and evolving around trends and market demands, sourcing only the most exclusive, highest quality products and ethical brands from around the world to enhance your business. 

We have worked hard, as an independently owned and operated company, to build a reputation that is widely respected within the industry. We are lifelong learners who strive to be a diverse, inclusive, socially responsible leader in the industry.  

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