West Coast Beauty

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  • L'Oréal Professionnel Blond Studio Platinium Plus Lightening Paste

L'Oréal Professionnel Blond Studio Platinium Plus Lightening Paste

L'Oréal Professionnel Blond Studio Platinium Plus Lightening Paste

Platinium Plus is a lightening paste for thick, natural or colored hair. The lightening paste is enriched with Nutricerides and White Beeswax to give smooth application and protect the hair fiber and provides up to 7 levels of lift. Can be used for on-and-off scalp lightening.

Size: 500 g

Development Time:
  • Balayage:
    • Option 1: 50 minutes maximum at room temperature
    • Option 2: First 15 minutes maximum under heat
  • Foil Highlights: 50 minutes maximum. Do not use heat.
  • Global On-Scalp Lightening: 30 to 50 minutes maximum. Do not cover the hair. Do not use heat
Developer:
  • Balayage: Hand paint or use a planchette. For final 10 minutes of processing time, you may place under heat.
  • Foil Highlights: For a more defined highlight result, use your choice of accessory: Easi-M?che, Sweet M?ches or cellophane.
  • Global On-Scalp Lightening: Divide the hair into thin sections. Apply mixture evenly and generously.
Application:
  • 1:1, 1:2 or 1:3 Color to Developer Mixing Ratio
  • Balayage: 20-30-40-volume Blond Studio Nutri-Developer
  • Foil Highlights: 20-30-40-volume Blond Studio Nutri-Developer
  • Global On-Scalp: 30-volume Blond Studio Nutri-Developer

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For over 25 years, we've grown to meet your needs. Travelling many miles and evolving around trends and market demands, sourcing only the most exclusive, highest quality products and ethical brands from around the world to enhance your business. 

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