Joico Blonde Life Creme LightenerWhen you want to go beautifully blonde-and go there fast-NEW Blonde Life Creme Lightener turns up the power and rockets you to bombshell status in no time flat. With bondbuilding Arginine and moisture-locking exotic oils, Joico's fastest lifting creme lightener delivers up to 9+ levels of lift and beautiful, shiny-looking hair that will blow you away.Size: 8.5 ozFe..
Joico Color Intensity Look Book (For the Deal)..
Joico Defy Damage Pro Series 2Defy Damage ProSeries 2 is for bond strengthening color treatment. Intensive treatment helps regenerate bonds & strengthen hair.Size: 50 ml, 150 ml & 500 mlHair Type & Condition: For damaged, chemical or colored hairFeatures & Benefits: Protects hair from mechanical, thermal, and environmental damage Higher concentration of SmartRelease Technology..
Joico JoiFull Volumizing ConditionerEverything fine hair could want from a conditioner: a formula with powerful detangling ingredients designed to create full, airy, touchable body without weighing hair down. Delivering easy to comb glide power and a unique, lightweight feel, this daily use conditioner nourishes fine strands with a barely there touch.Size: 300 ml & 1 LFeatures & Benefits: Helps s..
Joico Vero K-PAK Liquid Demi-Permanent Instant Gloss TonersRevitalize your blondes in five minutes, flat! Keep her blonde sultry and brass-free with Joico's Vero K-PAK's new Demi-Permanent Instant Gloss Toners, which complement any VeroLight, VeroBlue, or Creme Lightener blonding service. These remarkable demi-liquid toners are also the perfect choice to revitalize faded blonde hues, plus they pac..
Joico Blonde Life Brilliant Glow Brightening OilGet ready for a blast of crystal-clear shine and softness - the kind of gorgeous illumination that puts a powerful spotlight on blondes. Just a single application of NEW Blonde Life Brilliant Glow Brightening Oil instantly revs up the radiance of even the lightest blonde hair, nourishing and protecting each delicate strand with a megawatt gleam.Size:..
Joico K-PAK ColorK-PAK Color is the only haircolor system featuring Quadramine Complex, the key reconstructive technology in Joico's world-renowned K-PAK Deep-Penetrating Reconstructor, 14-time Stylist Choice Award Winner for Favorite Deep/Restorative Conditioner. By combining the power of reconstruction with vibrant, true-tone pigments, the K-PAK Color System redefines the art of healthy haircolo..
Joico K-PAK ColorK-PAK Color is the only haircolor system featuring Quadramine Complex, the key reconstructive technology in Joico's world-renowned K-PAK Deep-Penetrating Reconstructor, 14-time Stylist Choice Award Winner for Favorite Deep/Restorative Conditioner. By combining the power of reconstruction with vibrant, true-tone pigments, the K-PAK Color System redefines the art of healthy haircolo..
Joico JoiFull Volumizing ShampooJoiFull Volumizing Shampoo preps you for healthy, natural looking fullness. JoiFull Volumizing Shampoo leaves strands clean with a sheen uniquely nourished and ready for extraordinary body with a natural feel.Size: 300 ml & 1 LFeatures & Benefits: Rich lather gently but thoroughly cleanses the hair. Adds instant lightweight body Fuller, thicker airy volume 24 ho..
Joico Colorful Anti-Fade ShampooFor Color Longevity. A gentle cleanser that takes out what you DON'T want, and leaves behind everything you DO! With Joico Colorful Anti-Fade Shampoo, daily buildup and debris are gently washed away; while it preserves the long-term vibrancy and intensity of gorgeous haircolor.Size: 300 ml & 1 LitreSkin Type & Condition: For long-lasting color vibrancyFeatures & Ben..
Joico JoiFull StylerThe JoiFull Volumizing Styler will make you experience the unique glide and slip of an airy creme, plus the molding and shaping power of a gelee... all in one game changing, hybrid. Instantly transforms fine strands into full, luxurious, natural looking hair.Size: 100 mlFeatures & Benefits: Easily add lasting lift and body without leaving hair stiff and crunchy Fuller, thicke..
Joico Vero K-PAK Creme LightenerJoico Vero K-PAK Creme Lightener gives up to eight levels of lift without risking dryness and dullness. This highlighting system features Joico's patented Quadramine Complex, protecting and conditioning hair's natural lipid structure during the lifting process. Infused with fatty acids and vitamin E-and A-rich shea butter, this ultra-nourishing formula soothes the ..
Joico Blonde Life Hyper High Lift Crème Color The power to go pale without bleach; deliver the healthiest blonde on the block; and achieve up to 5 levels of lift to natural hair without sacrificing a single strand. That's the magic of Blonde Life Hyper High Lift Permanent Crème Color, now available in three new shine-enhancing shades: Champagne, Pearl, and Clear Booster. With one-step lightening a..
Joico Defy Damage In A FlashA quick journey to strong hair! With the innovative power of Defy Damage, In A Flash helps build bonds - delivering a dazzling, 7-second transformation you can see and feel. Hurtling hair towards healthy in a unique liquid-to-creme formula, this swift hair protector helps build bonds, making hair stronger and less prone to breakage.Size: 200 mlSkin Type & Condition: All..
Joico Blonde Life Coconut Oil DeveloperMix some Coconut Oil into the blonding process with three NEW Blonde Life Developers - formulated to work in harmony with all Blonde Life lighteners and toners to leave hair feeling soft and hydrated. Joico creamy, Coconut Oil-enriched Blonde Life Developers - in 5, 20, and 40 Volume - work in tandem with our Blonde Life lighteners and toners to add the litt..
Joico YouthLock Blow Out CremeWhen hair is already giving off signals of fatigue and frizz, the last thing you need is a direct hit from blow-drying that doubles down on damage. YouthLock Blowout Creme steps in front of the struggle, to help safeguard strands with luxurious protection that reverses the effects of time on your tresses.Size: 177 mlFeatures & Benefits: Delivers youthful body ..
For over 25 years, we've grown to meet your needs. Travelling many miles and evolving around trends and market demands, sourcing only the most exclusive, highest quality products and ethical brands from around the world to enhance your business.
We have worked hard, as an independently owned and operated company, to build a reputation that is widely respected within the industry. We are lifelong learners who strive to be a diverse, inclusive, socially responsible leader in the industry.
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