Joico JoiFull StylerThe JoiFull Volumizing Styler will make you experience the unique glide and slip of an airy creme, plus the molding and shaping power of a gelee... all in one game changing, hybrid. Instantly transforms fine strands into full, luxurious, natural looking hair.Size: 100 mlFeatures & Benefits: Easily add lasting lift and body without leaving hair stiff and crunchy Fuller, thicke..
Joico Curls Like Us Define & Seal Curl Defining GeleeDon't let frizz frazzle you! Keep your curls in formation with CURLS LIKE US Define & Seal, the medium-hold gelee that won't flake on you. Our buildable formula improves curl definition and creates a cast, sealing in much-needed moisture while also locking out humidity for 72 hours.Size: 250 mlFeatures & Benefits: Reduces frizz and locks out hu..
Joico Blonde Life Brightening MasqueMasques are for hiding things...but it won't be your blonde hair once you've spent a few minutes with our brilliant blonde-brightening formula. This quick-rinse, magician-of-a-treatment instantly hydrates, softens, and amps up your pale strands by neutralizing those nasty trace minerals that lead to dullness and yellowing. Size: 50 ml & 150 mlHair Type &..
Joico K-PAK ColorK-PAK Color is the only haircolor system featuring Quadramine Complex, the key reconstructive technology in Joico's world-renowned K-PAK Deep-Penetrating Reconstructor, 14-time Stylist Choice Award Winner for Favorite Deep/Restorative Conditioner. By combining the power of reconstruction with vibrant, true-tone pigments, the K-PAK Color System redefines the art of healthy haircolo..
Joico Defy Damage Sleepover Overnight Nourishing TreatmentRise and shine with Defy Damage Sleepover, Joico bedtime bond-strengthener that nourishes hair while you sleep. With a brilliant formula that fortifies bonds through the night, this no-rinse treatment delivers softer, shinier, visibly healthier hair by morning.Size: 100 mlFeatures & Benefits: Instantly softens & smooths hair Boosts shine R..
Joico Lumishine Dimensional Deposit Demi-Permanent Creme ColorWith NEW LumiShine DD Dimensional Deposit Demi-Permanent Creme Color, you can weave the artistry of depth and dimension into every color creation, while restoring maximum hair health and a whole lot of shine. With 20 luscious hues to choose from, creating dimensional color becomes a simple, foolproof, predictable art form. This versatil..
Joico Blonde Life Blonde Strong Detangler 3+1 DealJoico special offer is here for a limited time only!Size: 1 PackIncludes: 3 x Blonde Life Blonde Strong Detangler (200 ml) 1 FREE Blonde Life Blonde Strong Detangler (200 ml) 1 FREE Tent Card..
Joico Colorful Anti-Fade ConditionerFor Color Longevity. This brilliantly hydrating, daily conditioner does a delicate balancing act on color-treated hair - infusing strands with softness and shine, while cloaking hair with true and steady protection against the big fade.Size: 250 ml & 1 LitreSkin Type & Condition: For long-lasting color vibrancyFeatures & Benefits: Instantly detangles and nouris..
Joico Blonde Life Brightening VeilA multi-tasking wonder that treats vulnerable blonde locks and protects them from mechanical, thermal and UV damage for beautifully brilliant, healthy looking blondes that shine.Size: 50 ml & 150 ml Features & Benefits: Detangles Shields hair from UVA/UVB's rays protecting hair color against damage and fading due to exposure Helps keep blondes bright..
Joico Defy Damage Pro Series 1Defy Damage ProSeries 1 is for bond-protecting color optimizer spray. Ultra-dry bond protector helps to instantly shield hair from chemical service damage, improve color deposit, and provide greater, more even lift when lightening.Size: 57 ml, 160 ml & 358 mlHair Type & Condition: For damaged, chemical or colored hairFeatures & Benefits: Higher concentration of Smar..
Joico JoiFull Weekend HairTrade an hour long full shampoo and style session for a routine that literally refreshes your hair in seconds.Size: 50 ml & 255 mlFeatures & Benefits: Instantly absorbs excess oil at the roots With every touch, our encapsulated fragrance keeps hair smelling fresh and clean all day Hair color lasts 2 x longer ..
Joico Curls Like Us Tent Card (For Launch Offer)..
Joico Blonde Life SilverLight Lightening PowderThis cool-as-can-be formula is designed with CHARCOAL to help counteract brassiness while processing, while delivering the same stunning 9+ levels of lift you expect from Blonde Life. Ideal When: Pairing with cool/neutral Blonde Life Demi Gloss Shade Your client wants on-trend, cool, gray, ash or silver toned blonde hair You want ash blonde hair th..
Joico Lumishine YouthLock Permanent Creme ColorLumiShine YouthLock is the fountain of youth in a color line! Reveal multi dimensional results to lock in the top 5 anti aging features that help hair look and feel younger.Size: 2.5 ozColors Available: 2NN - Natural Natural Darkest Brown 4NN - Natural Natural Medium Brown 5NN - Natural Natural Light Brown 6NN - Natural Natural Dark Blonde 7NN ..
Joico Beach Shake Texturizing FinisherBeach Shake Texturizing Finisher is a tactile, fact-drying Aerosol to achieve tousled waves for medium to thick hair. Creates sexy separation without the use of harsh and drying salts. Rich coconut and sunflower seed oils keep thick and coarse hair hydrated while silky smooth beeswax carves out that beach texture for a modern, beach-glam look. Size: 169 gHair ..
Joico Hydra Splash Hydrating ShampooEven fine to medium hair gets thirsty... and deserves a tall drink of water that doesn't make it fall flat. The luxurious lather of Hydra Splash Hydrating Shampoo swiftly cleanses away residue without stripping much needed natural moisture, leaving hair brilliantly clean, soft, and looking healthy.Size: 300 ml & 1 LHair Type & Condition: For fine - mediu..
For over 25 years, we've grown to meet your needs. Travelling many miles and evolving around trends and market demands, sourcing only the most exclusive, highest quality products and ethical brands from around the world to enhance your business.
We have worked hard, as an independently owned and operated company, to build a reputation that is widely respected within the industry. We are lifelong learners who strive to be a diverse, inclusive, socially responsible leader in the industry.
1.800.661.2707
