Joico Blonde Life SilverLight Lightening PowderThis cool-as-can-be formula is designed with CHARCOAL to help counteract brassiness while processing, while delivering the same stunning 9+ levels of lift you expect from Blonde Life. Ideal When: Pairing with cool/neutral Blonde Life Demi Gloss Shade Your client wants on-trend, cool, gray, ash or silver toned blonde hair You want ash blonde hair th..
Joico Color Intensity LoveFest CollectionThe LOVEFEST Collection was inspired by Joico Brand Ambassador Larisa Love and her creative, colorful life. This collection is all about creativity, freedom of expression, individuality, bold and bright living and links perfectly to cool, music festival culture. Lively LoveFest Collection, a duo of utterly cool, creative shades that harmonize perfectly wit..
Joico K-PAK Professional Clarifying ShampooThis intense clarifying treatment shampoo cleanses the hair and removes mineral deposits and styling product buildup. The creamy formula leaves the hair moisturized, smooth and radiant, providing an excellent overall feel and slip for wet-combing after the chelating process.Size: 300 ml & 1 LitreRecommended For: Step 1 in K-PAK's Hair Repair System for th..
Joico Colorful Anti-Fade ConditionerFor Color Longevity. This brilliantly hydrating, daily conditioner does a delicate balancing act on color-treated hair - infusing strands with softness and shine, while cloaking hair with true and steady protection against the big fade.Size: 250 ml & 1 LitreSkin Type & Condition: For long-lasting color vibrancyFeatures & Benefits: Instantly detangles and nouris..
Joico Color Balance Purple ConditionerIt's the color of royalty and fittingly so, since Joico new color-correcting conditioner totally rules! Banishing disreputable brassy tones from platinum-blonde and silver hair, this yellow-mellower is also the queen of moisturizers... preserving your hair's vibrancy in the most majestic way.Size: 50 ml, 300 ml & 1 LHair Type & Condition: Blondes ..
Joico K-PAK Color Therapy ConditionerYou can choose a color therapy shampoo that avoids stripping hair of beautiful, new color... but you'll double your efforts if you reach for the companion conditioner. It not only protects your color investment, but actually hydrates and repairs hair at the same time. How's that for therapy? Size: 50 ml, 300 ml, 1 Litre & 1 GallonHair Type & Condition: ..
Joico Blonde Life Brightening MasqueMasques are for hiding things...but it won't be your blonde hair once you've spent a few minutes with our brilliant blonde-brightening formula. This quick-rinse, magician-of-a-treatment instantly hydrates, softens, and amps up your pale strands by neutralizing those nasty trace minerals that lead to dullness and yellowing. Size: 50 ml & 150 mlHair Type &..
Joico Defy Damage Protective ShieldDefy Damage Protective Shield to guard against thermal and UV damage. Instant daily protection from damaging heat, UV, and environmental exposure.Size: 50 ml & 100 mlHair Type & Condition: For damaged, chemical or colored hairFeatures & Benefits: Makes hair 4X more resistant to breakage during heat styling Protects against color fade Leaves hair soft, shiny, an..
Joico Holiday Trio (K-PAK Color Therapy)Spread "joi" this holiday season with this Joico holiday trio.Size: 1 PackIncludes: 1 K-PAK Color Therapy Shampoo (300 ml) 1 K-PAK Color Therapy Luster Lock Treatment (150 ml) 1 K-PAK Color Therapy Multi-Perfector Spray (200 ml)..
Joico Moisture Recovery Treatment BalmFive minutes. That's all it takes for this super-hydrating rescue worker deep conditioner to come to the aid of your coif. Joico Moisture Recovery hair Treatment Balm is not just talking about bringing in big-time moisturizers to banish the driest of strands; but the ability to actually increase hair strength and reduce breakage by up to 80%. No salon... no in..
Joico Color Infuse Copper ConditionerThere's nothing like spicy ginger to heat up a hairstyle; but those seductively fiery 'dos are known to fade a tad fast for our liking. Not any more - thanks to Color Infuse Copper Conditioner, a moisturizer made just for russet-reds dying to come back to life. Watch those metallic manes warm up instantly (or add a rosy blaze to blondes), and maintain 85 percen..
Joico Blonde Life Demi GlossMeet the NEW Blonde Life Demi Gloss that checks all the must-haves on your list. These seven gloss-giving liquid toners are designed to boost shine, neutralize brassy blondes, and customize your Blonde Life masterpiece. Blonde Life Demi Gloss shades are the most versatile tool in the entire Blonde Life system - allowing you to tone and customize pre-lightened hair with..
Joico K-PAK ColorK-PAK Color is the only haircolor system featuring Quadramine Complex, the key reconstructive technology in Joico's world-renowned K-PAK Deep-Penetrating Reconstructor, 14-time Stylist Choice Award Winner for Favorite Deep/Restorative Conditioner. By combining the power of reconstruction with vibrant, true-tone pigments, the K-PAK Color System redefines the art of healthy haircolo..
Joico Color Intensity EraserPastels or brights? Unicorn or Pinwheel technique? Which hot new haircoloring trend will your clients jump on next? Thanks to Joico's NEW Color Intensity Eraser, color-obsessed clients can now change their custom color quickly and easily while leaving locks gleaming in healthy condition! In 30 minutes or less, the brilliant K-PAK® Keratin-enriched formula lifts dire..
Joico Vero K-PAK Resource Guide A WORLD OF TRUE COLOR ARTISTRY Seeking a true tone system that frees you to create without fear of damage and with complete artistic freedom? Repair and protect hair as you color with Vero K- PAK, the only haircolor featuring award-winning K-PAK Reconstructor. This system, adored by editorial and celebrity colorists around the globe, delivers stunning vibrancy, exce..
Joico Defy Damage OpenerJoico special offer is here for a limited time only!Size: 1 PackIncludes: 3 x Defy Damage Protective Shampoo (300 ml) 3 x Defy Damage Protective Conditioner (250 ml) 3 x Defy Damage Protective Masque (150 ml) 3 x Defy Damage Sleepover Overnight Treatment (100 ml) 3 x Defy Damage Invincible Frizz Fighting Bond Protector (180 ml)Options Available: 1 Pro Series 1 (150 ml) 1 P..
For over 25 years, we've grown to meet your needs. Travelling many miles and evolving around trends and market demands, sourcing only the most exclusive, highest quality products and ethical brands from around the world to enhance your business.
We have worked hard, as an independently owned and operated company, to build a reputation that is widely respected within the industry. We are lifelong learners who strive to be a diverse, inclusive, socially responsible leader in the industry.
1.800.661.2707
