Hats off to AquaLastik, this brilliant antioxidant/polymer blend that's activated by heat and light-with a hit from the blow-dryer, flat iron, or even the sun, it springs into protective action.
Joico Power Spray Fast-Dry Finishing Spray
The pride and joy - and Power Spray Fast-Dry Finishing Spray everyone in the industry is talking about. Imagine a hairspray that gives you ultra-firm hold... the finest aerosol mist that increases shine by 170%... saves your style from humidity... protects hair from heat styling... and lasts three days. Need more convincing? It actually offers a range of holding power (medium for your first pass) to full-on firm as you layer up. And after 72 hours, you can still move things around for the ultimate flexibility.
Hold Level: 8 - 10
Size: 50 ml & 300 ml
Hair Type & Condition: Every hair type - from the finest strands (it won't weigh things down) to full-on thick manes (it will tame them).
Features & Benefits:
Gives you ultra-firm hold
Increases shine by 170%, saves your style from humidity, protects hair from heat styling, and lasts three days
Offers a range of holding power
Usage Instructions:
Holding Finishing Spray 8-10 inches from hair, give a gentle pass over your entire hairdo, or spritz in spots as a placeholder.
Joico JoiMist Medium Styling and Finishing SprayThe blowout's perfect. And you want it to stay that way, without resorting to a bulletproof layer of hairspray that paralyzes great movement and flexibility. That's exactly the time to reach for JoiMist Medium Styling & Finishing Spray... a right-down-the-middle hold that locks your style all day long; blocks humidity; adds shine; and still welcomes ..
Joico JoiFull Volumizing ShampooJoiFull Volumizing Shampoo preps you for healthy, natural looking fullness. JoiFull Volumizing Shampoo leaves strands clean with a sheen uniquely nourished and ready for extraordinary body with a natural feel.Size: 300 ml & 1 LFeatures & Benefits: Rich lather gently but thoroughly cleanses the hair.
Adds instant lightweight body
Fuller, thicker airy volume
24 ho..
Joico Power Whip Whipped FoamWhen you're craving creamy, and you want to turn the volume way, way up, serve yourself a daily dollop of this finest styling foam. It's luxe, rich, and actually nourishing to hair... resulting in super-size density that even the feistiest humidity won't topple for a full 72 hours.
Hold Level: 9Size: 50 ml & 300 mlHair Type & Condition: All hair types - but fine, lim..
Joico Blonde Life Brightening MasqueMasques are for hiding things...but it won't be your blonde hair once you've spent a few minutes with our brilliant blonde-brightening formula. This quick-rinse, magician-of-a-treatment instantly hydrates, softens, and amps up your pale strands by neutralizing those nasty trace minerals that lead to dullness and yellowing. Size: 50 ml & 150 mlHair Type &..
Joico K-PAK Color Therapy ShampooWhen you've shelled out big bucks for a color service - and finally nailed that perfect shade, shine, and intensity - the last thing you want is an ordinary shampoo that washes your investment right down the drain. Literally. And that's why Joico formulated a gentle cleanser that never strips your strands, and actually doubles the life of your hair color's vibrancy..
Joico Color Infuse Brown ConditionerThere?s never a dull moment when you top off your shampoo with Color Infuse Brown Conditioner, Joico's favorite way to throw some light on the golden blonde highlights that give brunette hair it?s glory. Formulated to reduce breakage by 53 percent, this deeply penetrating moisturizer brings the gleam back to paler pieces. It?s a honey of a way to care for your h..
Joico Curls Like Us Define & Seal Curl Defining GeleeDon't let frizz frazzle you! Keep your curls in formation with CURLS LIKE US Define & Seal, the medium-hold gelee that won't flake on you. Our buildable formula improves curl definition and creates a cast, sealing in much-needed moisture while also locking out humidity for 72 hours.Size: 250 mlFeatures & Benefits: Reduces frizz and locks out hu..
Joico K-PAK Intense HydratorThere's dry hair... and there's hair that's so parched, so thirsty, so starved for moisture that only a serious drink could bring it back to life. Intense Hydrator is the cocktail of choice: a profoundly nourishing hair treatment (at a gentle 3.5 PH level), offering immediate hydration to hair that's gasping for air.Size: 50 ml, 250 ml & 1 LitreHair Type & Condition: Fr..
Joico Vero K-PAK Creme LightenerJoico Vero K-PAK Creme Lightener gives up to eight levels of lift without risking dryness and dullness. This highlighting system features Joico's patented Quadramine Complex, protecting and conditioning hair's natural lipid structure during the lifting process.
Infused with fatty acids and vitamin E-and A-rich shea butter, this ultra-nourishing formula soothes the ..
Joico Defy Damage KBOND20 Power MasqueWhat do you get when you combine a legacy of Joico's super-charged hair repair and the power of damage control in a single, extraordinary product? Meet KBOND20, power masque from Defy Damage... Joico's brand-new, bond-building treatment that doubles down on technology for 5X stronger hair.Size: 150 ml & 500 mlFeatures & Benefits:
5X stronger h..
Joico Color Balance Purple ShampooMay the force be with you: Joico vibrant new shampoo deserves honorable mention for its ability to give the phrase "serve and protect" a whole new meaning. The unique color-correcting, toning formula preserves cool platinum blondes and silver foxes by keeping nasty brassy tones at bay while safeguarding hair's vibrancy. And there's more: Powerful ingredients provi..
Joico JoiGel Firm Styling GelYour hair is tough, tenacious, thick, even coarse at times; it needs a Styling Gel that will fearlessly stand up to its feistiness. And that's why this firm-hold formula... so supportive, it gives those spirited tresses a run for their money.
Hold Level: 8Size: 250 ml & 1 LitreHair Type & Condition: For hard-to-hold hairFeatures & Benefits: Maximum styling control a..
Joico LumiShine LUMI 10 Permanent Creme ColorTime is money - make every minute count with NEW LUMI10™. This professional permanent haircolor is formulated with our Quick Coverage System™ to deliver 100% gray coverage in just 10 minutes while also achieving up to 2X the shine. Now you can make time for more clients while still expecting the same predictable results from the LumiShine co..
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We have worked hard, as an independently owned and operated company, to build a reputation that is widely respected within the industry. We are lifelong learners who strive to be a diverse, inclusive, socially responsible leader in the industry.