Hats off to AquaLastik, this brilliant antioxidant/polymer blend that's activated by heat and light-with a hit from the blow-dryer, flat iron, or even the sun, it springs into protective action.
Joico Power Spray Fast-Dry Finishing Spray
The pride and joy - and Power Spray Fast-Dry Finishing Spray everyone in the industry is talking about. Imagine a hairspray that gives you ultra-firm hold... the finest aerosol mist that increases shine by 170%... saves your style from humidity... protects hair from heat styling... and lasts three days. Need more convincing? It actually offers a range of holding power (medium for your first pass) to full-on firm as you layer up. And after 72 hours, you can still move things around for the ultimate flexibility.
Hold Level: 8 - 10
Size: 50 ml & 300 ml
Hair Type & Condition: Every hair type - from the finest strands (it won't weigh things down) to full-on thick manes (it will tame them).
Features & Benefits:
Gives you ultra-firm hold
Increases shine by 170%, saves your style from humidity, protects hair from heat styling, and lasts three days
Offers a range of holding power
Usage Instructions:
Holding Finishing Spray 8-10 inches from hair, give a gentle pass over your entire hairdo, or spritz in spots as a placeholder.
Joico K-PAK Color Therapy Luster Lock Glossing OilMeet your hair's daily "lust-have" for gorgeous color vibrancy and swoon-worthy shine! With a brilliant formula that's "just light" for fine strands, yet nourishing enough for thicker tresses, this go-to oil blend delivers instant wow-factor plus powerful protection to ensure your shade glows the distance.Size: 63 mlSkin Type & Condition: For c..
Joico Defy Damage Protective ShieldDefy Damage Protective Shield to guard against thermal and UV damage. Instant daily protection from damaging heat, UV,
and environmental exposure.Size: 50 ml & 100 mlHair Type & Condition: For damaged, chemical or colored hairFeatures & Benefits: Makes hair 4X more resistant to breakage during heat styling
Protects against color fade
Leaves hair soft, shiny, an..
Joico K-Pak Color Therapy Luster Lock Multi-Perfector Daily Shine & Protect Spray Experience this powerful leave-in perfecting spray that does it all! Luster Lock Spray fuses the hydrating benefits of exotic oils with a unique, damage-control formula - safeguarding gorgeous hair color for healthy, strong, shiny hair.Size: 50 ml & 200 mlHair Type & Condition: Ideal for any hair type, color, texture..
Joico Color Intensity LoveFest CollectionThe LOVEFEST Collection was inspired by Joico Brand Ambassador Larisa Love and her creative, colorful life. This collection is all about creativity, freedom of expression, individuality, bold and bright living and links perfectly to cool, music festival culture.
Lively LoveFest Collection, a duo of utterly cool, creative shades that harmonize perfectly wit..
Joico Lumishine Creme DeveloperDiscover the Joi of healthy color! Joico LumiShine Repair+ Color transforms hair from the inside out with breakthrough ArgiPlex Technology, delivering healthy - looking, long-lasting color results with up to 2X more shine + 100% gray coverage - guaranteed!
With a Permanent Creme and Demi-Permanent Liquid system, simple 1-to-1 mixing, gentle formulas, instantly healt..
Joico Defy Damage Pro Series 2Defy Damage ProSeries 2 is for bond strengthening color treatment. Intensive treatment helps regenerate bonds & strengthen hair.Size: 50 ml, 150 ml & 500 mlHair Type & Condition: For damaged, chemical or colored hairFeatures & Benefits: Protects hair from mechanical, thermal, and environmental damage
Higher concentration of SmartRelease Technology..
Joico YouthLock Treatment MasqueYouthLock Treatment Masque helps give falling hair the brush- off, big-time shine, and lively bounce in a single, nourishing application.Size: 150 mlFeatures & Benefits:
Leaves hair feeling nourished
Softens dry, brittle hair without weighing it down
Boosts shine
Reduces frizz
Reduces hair fall
Hair's healthy appearance is dramatically improved
Usage..
Joico K-PAK Color Therapy Luster Lock Instant Shine & Repair TreatmentPick this lock and we'll steal your heart! Introducing K-PAK Luster Lock: Joico's instant shine and repair miracle for color-treated hair that unlocks the secret to out-of-this-world vibrancy, while providing deep repair, illuminating shine, and the kind of super slip that gives your brush serious glide power. With a single use,..
Joico Color Balance Blue ConditionerNow Joico has given dark brunettes the joy of Sombre highlights (think: Ombre but subtler... and better), it's only natural to want to keep those gradually lightened pieces just so. Like: Not orange-y. This color-correcting conditioner instantly manages to neutralize nasty brassy tones, and preserves 89 percent of hair color for up to eight full weeks.Size: ..
Joico JoiMist Medium Styling and Finishing SprayThe blowout's perfect. And you want it to stay that way, without resorting to a bulletproof layer of hairspray that paralyzes great movement and flexibility. That's exactly the time to reach for JoiMist Medium Styling & Finishing Spray... a right-down-the-middle hold that locks your style all day long; blocks humidity; adds shine; and still welcomes ..
Joico Color Endure Sulfate-Free ConditionerThe biggest myth in the hair market these days? That all you need is a good shampoo to fight the fade of beautiful hair color. In fact, Joico non-stripping, highly-moisturizing Sulfate-Free Conditioner is just as key; it softens and protects your coif, while locking in the moisture that helps maintain true hue and vibrancy.Size: 50 ml, 300 ml, 1 Litre and..
Joico Blonde Life SilverLight Lightening PowderThis cool-as-can-be formula is designed with CHARCOAL to help counteract brassiness while processing, while delivering the same stunning 9+ levels of lift you expect from Blonde Life.
Ideal When:
Pairing with cool/neutral Blonde Life Demi Gloss Shade
Your client wants on-trend, cool, gray, ash or silver toned blonde hair
You want ash blonde hair th..
Joico K-PAK RevitaLuxe Bio-Advanced Restorative TreatmentAfter just one encounter with Joico K-PAK RevitaLuxe Bio-Advanced Restorative Hair Treatment, which instantly repairs years of damage, doubles your resistance to future breakage, and protects against color fade (by 94%) with a single application.Size: 50 ml, 150 ml & 480 mlHair Type & Condition: For any hair type/shape/length/texture..
For over 25 years, we've grown to meet your needs. Travelling many miles and evolving around trends and market demands, sourcing only the most exclusive, highest quality products and ethical brands from around the world to enhance your business.
We have worked hard, as an independently owned and operated company, to build a reputation that is widely respected within the industry. We are lifelong learners who strive to be a diverse, inclusive, socially responsible leader in the industry.