| K-PAK COLOR SERIES | PREDOMINANT BASE | RESULTS ON NATURAL HAIR | BLENDING RESULTS ON GRAY HAIR |
|---|---|---|---|
| Natural | Blue | Imparts cool natural tones | Imparts cool natural tones |
| Gold | Yellow/Orange | Imparts warm golden tones in lighter levels; adds shine and luster to darker levels | Imparts warm golden tones |
| Beige | Violet | Imparts soft natural cool violet tones in lighter levels | Imparts soft cool beige tones |
| Ash | Blue/Green | Imparts coolest tones; controls warmth | Not recommended |
| Red | Varies with each shade | Imparts varying red to copper tones | For natural results, must be mixed with the Natural, Gold or Beige series |
| INTENSITY | SHADE LEVEL | RESULT |
|---|---|---|
| Maximum | Same level as client's natural or the desired level | Darker than client's natural level |
| Normal | 1 level lighter than client's natural level or 1 level lighter than the desired level | Same as client's natural level, or the desired level |
| Minimum | 2 levels lighter than client's natural level or 2 levels lighter than the desired level | To add shine, or on porous hair, the same as client's natural level |
Joico LumiShine LUMI 10 Permanent Creme ColorTime is money - make every minute count with NEW LUMI10™. This professional permanent haircolor is formulated with our Quick Coverage System™ to deliver 100% gray coverage in just 10 minutes while also achieving up to 2X the shine. Now you can make time for more clients while still expecting the same predictable results from the LumiShine co..
Joico Defy Damage Detox Launch DealJoico special offer is here for a limited time only!Size: 1 PackIncludes: 5 x NEW Defy Damage Detox Shampoo (300 ml) 3 x Defy Damage KBOND20 (150 ml) 1 FREE Defy Damage Detox Shampoo Litre 1 FREE Defy Damage KBOND20 (150 ml) 1 FREE Litre Pump 1 FREE Tent Card..
Joico Blonde Life Brightening VeilA multi-tasking wonder that treats vulnerable blonde locks and protects them from mechanical, thermal and UV damage for beautifully brilliant, healthy looking blondes that shine.Size: 50 ml & 150 ml Features & Benefits: Detangles Shields hair from UVA/UVB's rays protecting hair color against damage and fading due to exposure Helps keep blondes bright..
Joico K-PAK Color Therapy Luster Lock Marketing Materials (For Deal)..
Joico Color Balance Blue ConditionerNow Joico has given dark brunettes the joy of Sombre highlights (think: Ombre but subtler... and better), it's only natural to want to keep those gradually lightened pieces just so. Like: Not orange-y. This color-correcting conditioner instantly manages to neutralize nasty brassy tones, and preserves 89 percent of hair color for up to eight full weeks.Size: ..
Joico Holiday Trio (Defy Damage)Spread "joi" this holiday season with this Joico holiday trio.Size: 1 PackIncludes: 1 Defy Damage Shampoo (300 ml) 1 Defy Damage KBOND20 Power Masque (150 ml) 1 Defy Damage Protective Shield (100 ml) 1 FREE! Joico Cosmetic Bag..
Joico Color Intensity Love Aura CollectionOpen your mind and heart to unlimited creative possibilities with Love Aura, a sparkling new Color Intensity collection from Joico Brand Ambassador Larisa Love. Inspired by the physical and emotional transformation of positive energy and connection, this artistic palette of five whimsical shades will spark a whole new love affair with color.Shades Availabl..
Joico K-PAK ColorK-PAK Color is the only haircolor system featuring Quadramine Complex, the key reconstructive technology in Joico's world-renowned K-PAK Deep-Penetrating Reconstructor, 14-time Stylist Choice Award Winner for Favorite Deep/Restorative Conditioner. By combining the power of reconstruction with vibrant, true-tone pigments, the K-PAK Color System redefines the art of healthy haircolo..
Joico Prepacked Free Goods (For Medium Intro)..
Joico Defy Damage Protective ShampooDefy Damage Protective Shampoo for bond strengthening & color longevity. Gently sloughs away dirt and debris without roughing up the hair cuticle or stripping vibrant color.Size: 50 ml, 300 ml & 1 LitreHair Type & Condition: For damaged, chemical or colored hairFeatures & Benefits: Free of SLS/SLES Sulfates Decadently rich lather for a luxurious cleansing exper..
Joico K-PAK ColorK-PAK Color is the only haircolor system featuring Quadramine Complex, the key reconstructive technology in Joico's world-renowned K-PAK Deep-Penetrating Reconstructor, 14-time Stylist Choice Award Winner for Favorite Deep/Restorative Conditioner. By combining the power of reconstruction with vibrant, true-tone pigments, the K-PAK Color System redefines the art of healthy haircolo..
Joico Vero K-PAK Creme LightenerJoico Vero K-PAK Creme Lightener gives up to eight levels of lift without risking dryness and dullness. This highlighting system features Joico's patented Quadramine Complex, protecting and conditioning hair's natural lipid structure during the lifting process. Infused with fatty acids and vitamin E-and A-rich shea butter, this ultra-nourishing formula soothes the ..
Joico Lumishine Line Extension Swatch Insert (For Deal)..
Joico Blonde Life Violet ConditionerThe Joico Blonde Life Violet Conditioner is a cool tone-perfecting conditioner nourishes and protects while neutralizing brassy, yellow hues to maintain brilliantly bright blondes. Nutrient-rich Tamanu and Monoi oils help restore strength, softness and shine.Size: 250 ml & 1 LUsage Instructions: Apply to clean damp hair Leave in 1-3 minutes Rinse Preca..
Joico Lumishine Permanent Creme ColorColor so brilliant, it instantly restrengthens hair with up to twice the shine. NEW Joico LumiShine transforms hair from the inside out with breakthrough ArgiPlex Technology, delivering astonishing shine, color longevity, and overall healthier hair - guaranteed! Hair with up to twice the shine 100% replenished and restrengthened hair Nourishing protection that..
Joico Shampoo And Conditioner Litre Duo (Hydra Splash)Joico special offer is here for a limited time only! *** Pumps are included!Size: 1 PackIncludes: 1 Shampoo (1 Litre) 1 Conditioner (1 Litre)..
For over 25 years, we've grown to meet your needs. Travelling many miles and evolving around trends and market demands, sourcing only the most exclusive, highest quality products and ethical brands from around the world to enhance your business.
We have worked hard, as an independently owned and operated company, to build a reputation that is widely respected within the industry. We are lifelong learners who strive to be a diverse, inclusive, socially responsible leader in the industry.
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