Only Available for Canadian Professional Beauty Trade
Nov 18th - 22nd Black Friday Sale 10% OFF EVERYTHING (site-wide) | Use Coupon Code: 10BLACK5
Showroom location Victoria & Nanaimo closed Saturday November 30 All other locations open 9:00 am - 1:00 pm on Saturday November 30 Showroom location Vancouver 5th Ave closed Sunday until further notice!
The three-pronged approach includes Triple-Oil Complex-a super-nourishing combination of Avocado, Babassu, and Camelina Oils to help inject deep moisture into each curl
AquaLastik, a cutting-edge thermal protector that uses flexible resins and deep-sea minerals to enhance curl memory and control frizz
Bio-Advanced Peptide Complex, proven to repair damage and deliver round-the-clock repair
Joico Curl Nourished Conditioner
You know the old adage, one size fits all? Well, that's actually true when you're talking about Joico amazingly versatile conditioner, formulated to weightlessly nourish and rebuild curls while kicking frizz to the curb. Leave it in if you want supreme moisture and a whole lot of control over your thick, coarse, "misbehaving" curls; rinse it out if you're looking for featherweight hydration on fine, delicate coils. Either way: You finally get a break from breakage - 64 percent, to be exact.
Size: 50 ml, 300 ml & 1 Litre
Hair Type & Condition: For all curl types - fine and fragile to fierce and full.
Features & Benefits:
Offers adjustable conditioning
For those with finer curly hair who desire featherweight moisture and definition, it can be rinsed out.
For those with thick, coarse, erratic curls who need extra moisture, control and definition, it does double-duty as a spectacular leave-in foundation for stylers.
Usage Instructions:
Gently comb out your damp hair with fingers or a large-tooth comb
then apply a small amount of conditioner around the head (avoid crown) using fingertips only
Apply a second small dollop to ends, scrunching hair upward towards the scalp.
Joico Blonde Life Lightening Powder... Simply put, your client's blonde, better. Enhances golden strands with an ultra-high-lift formula that safely kicks you up to 9+ levels faster than any previous Joico lightener.Size:1.5 oz, 1 LB & 2 LBFeatures & Benefits:
No damaging multiple applications
Reduce breakage
Bypass the hassle of additives
Use with foils or without
Easy to rinse an..
Joico Defy Damage Pro Series 2Defy Damage ProSeries 2 is for bond strengthening color treatment. Intensive treatment helps regenerate bonds & strengthen hair.Size: 50 ml, 150 ml & 500 mlHair Type & Condition: For damaged, chemical or colored hairFeatures & Benefits: Protects hair from mechanical, thermal, and environmental damage
Higher concentration of SmartRelease Technology..
Joico JoiGel Firm Styling GelYour hair is tough, tenacious, thick, even coarse at times; it needs a Styling Gel that will fearlessly stand up to its feistiness. And that's why this firm-hold formula... so supportive, it gives those spirited tresses a run for their money.
Hold Level: 8Size: 250 ml & 1 LitreHair Type & Condition: For hard-to-hold hairFeatures & Benefits: Maximum styling control a..
Joico Lumishine Demi-Permanent Liquid ColorIntroducing a gentle, ammonia-free color system of 22 shades formulated for deposit only. Guarantees predictable color results when mixed with LumiShine Creme Developer 5 volume. Color so brilliant, it instantly restrengthens hair with up to twice the shine. NEW Joico LumiShine transforms hair from the inside out with breakthrough ArgiPlex Technology, del..
Joico K-PAK Color Therapy ConditionerYou can choose a color therapy shampoo that avoids stripping hair of beautiful, new color... but you'll double your efforts if you reach for the companion conditioner. It not only protects your color investment, but actually hydrates and repairs hair at the same time. How's that for therapy? Size: 50 ml, 300 ml, 1 Litre & 1 GallonHair Type & Condition: ..
Joico Flip Turn Volumizing Finishing SprayIt's the Olympics of hair maneuvers. We're talking about that classic, flip-your-head-upside-down-for-a-volumizing-fluff drill. Joico Flip Turn Volumizing Finishing Spray was made the move ten times better with the most exciting styling spray you'll ever get your hands into: Spritz your locks upside-down, sideways, backwards... however and wherever you nee..
Joico Defy Damage Protective ShieldDefy Damage Protective Shield to guard against thermal and UV damage. Instant daily protection from damaging heat, UV,
and environmental exposure.Size: 50 ml & 100 mlHair Type & Condition: For damaged, chemical or colored hairFeatures & Benefits: Makes hair 4X more resistant to breakage during heat styling
Protects against color fade
Leaves hair soft, shiny, an..
Joico Color Balance Blue ShampooJoico decided to leave brassy to the band, and give the "Sombre Set" (our new, subtle take on Ombre-highlighted brunettes) the hue they deserve, with this perfectly pigmented neutralizing shampoo. Joico true-blue formula color-corrects on contact, instantly banishing those overly warm, orange tones that tend turn up in graduated dark hair that's been chemically ligh..
Joico Blonde Life Brightening VeilA multi-tasking wonder that treats vulnerable blonde locks and protects them from mechanical, thermal and UV damage for beautifully brilliant, healthy looking blondes that shine.Size: 50 ml & 150 ml Features & Benefits:
Detangles
Shields hair from UVA/UVB's rays protecting hair color against damage and fading due to exposure
Helps keep blondes bright..
Joico K-PAK ShampooTo say that K-PAK shampoo "cleanses your hair," is like saying a Chanel coat "keeps you warm." Sure, it gets the grime out... but it also turns your cleansing into the first step of a reconstruction process specifically designed for hair that's been put through the ringer. Whether the culprit is overzealous thermal styling or harsh chemical services, this star shampoo actually r..
Joico Vero K-PAK Creme LightenerJoico Vero K-PAK Creme Lightener gives up to eight levels of lift without risking dryness and dullness. This highlighting system features Joico's patented Quadramine Complex, protecting and conditioning hair's natural lipid structure during the lifting process.
Infused with fatty acids and vitamin E-and A-rich shea butter, this ultra-nourishing formula soothes the ..
Joico Lumishine Creme DeveloperDiscover the Joi of healthy color! Joico LumiShine Repair+ Color transforms hair from the inside out with breakthrough ArgiPlex Technology, delivering healthy - looking, long-lasting color results with up to 2X more shine + 100% gray coverage - guaranteed!
With a Permanent Creme and Demi-Permanent Liquid system, simple 1-to-1 mixing, gentle formulas, instantly healt..
Joico Lumishine YouthLock Permanent Creme ColorLumiShine YouthLock is the fountain of youth in a color line! Reveal multi dimensional results to lock in the top 5 anti aging features that help hair look and feel younger.Size: 2.5 ozColors Available:
2NN - Natural Natural Darkest Brown
4NN - Natural Natural Medium Brown
5NN - Natural Natural Light Brown
6NN - Natural Natural Dark Blonde
7NN ..
For over 25 years, we've grown to meet your needs. Travelling many miles and evolving around trends and market demands, sourcing only the most exclusive, highest quality products and ethical brands from around the world to enhance your business.
We have worked hard, as an independently owned and operated company, to build a reputation that is widely respected within the industry. We are lifelong learners who strive to be a diverse, inclusive, socially responsible leader in the industry.