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L'Oréal Professionnel



L'Oréal Professionnel is a global brand leader in its market, with an exclusive presence in hairdressing salons.

The secret. Innovative products, tested and approved by the biggest names in hairdressing. L'Oréal Professionnel constantly strives to maintain the highest standards of quality in terms of performance, comfort and safety.

The signature. Eugène Schueller, a true pioneer in the field of research, used his genius to provide reliable solutions for hairdressers' needs and he created the first safe hair dyes, called Oréal. Since 1909, L'Oréal Professionnel has continuously provided leading hair technology to hairdressers and consumers, to meet their hair needs and expectations.

The strength. L'Oréal Professionnel is constantly connected to fashion. Supporting over 800 fashion shows worldwide, including some of the most renowned designers in the Fashion Weeks of Paris, Milan, London and New York, L'Oréal Professionnel inspires salon trends and helps hairdressers recreate the on-trend looks most demanded by women.

The commitment. Its values are focused on hairdressers. L'Oréal Professionnel is committed to helping hairdressers in their day-to-day practice, by improving their work conditions, teaching them the latest styling methods and developing services that showcase their expertise. L'Oréal Professionnel is also committed to developing high-quality, environmentally friendly products.

L'Oréal Professionnel has always been involved in fashion and trends all across the globe, pari8ring the best artisans of hairdressing, the very best products and the very best creators. The talent and savoir-faire of L'Oréal Professionnel hairstylists glorify fashion designers' collections worldwide, and even more. L'Oréal Professionnel is present backstage at most international fashion weeks, from Paris to New York, Milan to London, Berlin to Tokyo.

If you have any questions or would like more information about the L'Oréal Professionnel products we carry, please contact WCB Customer Service or your Sales Representative at WCB.


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Showing 85 - 105 of 139 Results
L'Oréal Professionnel Tecni Art Wet Domination Extreme Splash

L'Oréal Professionnel Tecni Art Wet Domination Extreme Splash

L'Oréal Professionnel Tecni Art Wet Domination Extreme SplashGive in to provocative shine with elastic hold that lasts, L'Oréal Professionnel Tecni Art Wet Domination Extreme Splash is inspired by and created with backstage hairdressers to offer ready-to-wear, ultra wet looks. Hold Level: 4Size: 150 mlHair Type & Condition: For all hair typesFeatures & Benefits: Provocative shine with elastic ..

L'Oréal Professionnel Tecni Art Wild Stylers Beach Waves

L'Oréal Professionnel Tecni Art Wild Stylers Beach Waves

L'Oréal Professionnel Tecni Art Wild Stylers Beach WavesCreate sexy, tousled hair quickly and easily with L'Oréal Professionnel Tecni-Art Beach Waves. Suitable for all hair types, it allows you to form gorgeous waves with a natural-looking matte finish. Hold Level: 2 - LightSize: 150 mlHair Type & Condition: For all hair typesFeatures & Benefits: Fresh from the beach effect, for sexy, tousled ..

L'Oréal Professionnel Tecni Art Wild Stylers Depolish

L'Oréal Professionnel Tecni Art Wild Stylers Depolish

L'Oréal Professionnel Tecni Art Wild Stylers DepolishDesigned to add intense structure to your hair, the Tecni Art Depolish by L'Oréal Professionnel works to give your hair movement and texture. Boasting a firm hold and intended for application on dry hair, this paste is great for adding depth to short hairstyles. Hold Level: 4 - StrongSize: 100 mlFeatures & Benefits: Deconstructs with a matte..

L'Oréal Professionnel Vitamino Color A.OX Shampoo

L'Oréal Professionnel Vitamino Color A.OX Shampoo

L'Oréal Professionnel Vitamino Color A.OX ShampooA gentle daily cleanser for color-treated hair that helps prolong color radiance. An advanced anti-oxidant and protective cocktail that helps fight oxidative stress, nourish hair fiber, and protect against UV aggressors.Size: 250 ml, 500 ml & 1500 ml Hair Type & Condition: For coloured HairFeatures & Benefits: The shampoo eliminates residue and pr..

L'Oréal Professionnel Vitamino Color AúOX Conditioner

L'Oréal Professionnel Vitamino Color AúOX Conditioner
(Out of Stock)

L'Oréal Professionnel Vitamino Color AúOX ConditionerLightly conditions hair to help prolong the color radiance of color-treated hair. An advanced anti-oxidant and protective cocktail that helps fight oxidative stress, nourish hair fiber, and protect against UV aggressors.Size: 150 ml & 750 mlHair Type & Condition: For all color-treated hair typesFeatures & Benefits: The creamy texture helps con..

L'Oréal Professionnel Vitamino Color AúOX Masque

L'Oréal Professionnel Vitamino Color AúOX Masque

L'Oréal Professionnel Vitamino Color AúOX MasqueDeeply conditions hair to help prolong the color radiance of dry, color-treated hair. An advanced anti-oxidant and protective cocktail that helps fight oxidative stress, nourish hair fiber, and protect against UV aggressors.Size: 200 ml & 500 mlHair Type & Condition: For all color-treated hair typesFeatures & Benefits: The gel texture helps to deep..

L'Oréal Professionnel White Shaker

L'Oréal Professionnel White Shaker

L'Oréal Professionnel White ShakerL'Oréal Professionnel White Shaker lets you accurately measure out the amount of hair color and developer to mix or shake.Features & Benefits: Measurement indentations on the side Easy to use and reusableUsage Instructions: Accurately measure out the amount of hair color and developer Mix and/or shake..

L'Oréal Professionnel X-tenso Moisturist Smoothing Cream (Sensitised Hair)

L'Oréal Professionnel X-tenso Moisturist Smoothing Cream (Sensitised Hair)

L'Oréal Professionnel X-tenso Moisturist Smoothing Cream (Sensitised Hair)Hair relaxer for rebellious, frizzy or curly hair, softening waxes & active moisturizing ingredients revitalize hair inside out, leaves hair smooth, supple and shiny up to 60 days, hydrates and nourishes the hair for durable smoothing, reduces the volume of the hair for easier manage and styling.Size: 250 mlHair Type & Condi..

L'Oréal Professionnel Absolut Repair Lipidium Shampoo

L'Oréal Professionnel Absolut Repair Lipidium Shampoo

L'Oréal Professionnel Absolut Repair Lipidium shampooStrengthens the feel of very damaged hair. The shampoo helps to restore lipids that can be lost through use of chemicals, heat styling and external aggressors including sun, salt and chlorinated water. These cause hair to break easily, make hair styling become difficult, fade coloured hair and make textured hair lose it's bounce.Size: 25..

L'Oréal Professionnel Absolut Repair Molecular Leave-In Mask

L'Oréal Professionnel Absolut Repair Molecular Leave-In Mask

L'Oréal Professionnel Absolut Repair Molecular Leave-In MaskWhen hair is damaged, its molecular structure, composed of peptides, is compromised. Hair breaks, becomes too elastic, with no movement. But most peptides are too big to be reinjected into the fiber, making damage almost irreversible. Scientific discovery - Absolut Repair Molecular. Size: 100 mlHair Type & Condition: For all ha..

L'Oréal Professionnel Absolut Repair Molecular Retail Offer

L'Oréal Professionnel Absolut Repair Molecular Retail Offer
(Coming Soon)

L'Oréal Professionnel Absolut Repair Molecular Retail OfferExperience L'Oréal Professionnel's Absolut Repair Molecular collection with this limited-time offer!Size: 1 PackIncludes: 1 Absolut Repair Molecular shampoo (300 ml) 1 Absolut Repair Molecular rinse-off serum (250 ml) 1 Absolut Repair Molecular leave-in mask (100 ml) 1 Absolut Repair Molecular rinse-off mask (250 ml) ..

L'Oréal Professionnel Absolut Repair Molecular Rinse-Off Mask

L'Oréal Professionnel Absolut Repair Molecular Rinse-Off Mask

L'Oréal Professionnel Absolut Repair Molecular Rinse-Off MaskWhen hair is damaged, its molecular structure, composed of peptides, is compromised. Hair breaks, becomes too elastic, with no movement. But most peptides are too big to be reinjected into the fiber, making damage almost irreversible. This professional hair mask contains bond-building peptides that penetrate beyond the surface to ..

L'Oréal Professionnel Absolut Repair Molecular Rinse-Off Serum

L'Oréal Professionnel Absolut Repair Molecular Rinse-Off Serum

L'Oréal Professionnel Absolut Repair Molecular Rinse-Off SerumWhen hair is damaged, its molecular structure, composed of peptides, is compromised. Hair breaks, becomes too elastic, with no movement. But most peptides are too big to be reinjected into the fiber, making damage almost irreversible. Scientific discovery - Absolut Repair Molecular. Size: 250 mlHair Type & Condition: For all ..

L'Oréal Professionnel Absolut Repair Molecular Shampoo

L'Oréal Professionnel Absolut Repair Molecular Shampoo

L'Oréal Professionnel Absolut Repair Molecular ShampooWhen hair is damaged, its molecular structure, composed of peptides, is compromised. Hair breaks, becomes too elastic, with no movement. But most peptides are too big to be reinjected into the fiber, making damage almost irreversible. Scientific discovery - Absolut Repair Molecular. Size: 300 ml & 1500 mlHair Type & Condition: Fo..

L'Oréal Professionnel Blond Studio 9 Bonder Inside

L'Oréal Professionnel Blond Studio 9 Bonder Inside
(Out of Stock)

L'Oréal Professionnel Blond Studio 9 Bonder InsideBlond Studio 9 Bonder Inside is a high-performance lightening powder with bonder inside. It combines a high concentration of lightening and bonding agents, for up to 9 levels of lift with proven bond protection. Blond Studio 9 Bonder Inside suits all French Balayage services, specially for extreme and contrasted transformations such as Frenc..

L'Oréal Professionnel Dia Color

L'Oréal Professionnel Dia Color

L'Oréal Professionnel Dia ColorL'Oréal Professionnel discovered the origin of dull hair: progressive melanin loss. This natural process leads to dullness first, and then to the appearance of first greys. Fight dull hair for 6 weeks of gloss colour.Size: 60 mlFeatures & Benefits: Reflils gaps from lost melanin inside the hair fiber formulated with up to 92% natural origin..

L'Oréal Professionnel DIA Light

L'Oréal Professionnel DIA Light

L'Oréal Professionnel DIA LightLuminous demi-permanent gel-creme haircolor without ammonia, tone-on-tone colouration to personalize all hair colours (colour extending on lengths) and perfectly tone highlights with incredible shine.Hair Type & Condition: For color-treated or sensitized hairFeatures & Benefits: Luminous tones with exceptionally even color New gentle acid technolo..

L'Oréal Professionnel Dia Limited Edition Bowl & Brush

L'Oréal Professionnel Dia Limited Edition Bowl & Brush
(Coming Soon)

L'Oréal Professionnel Dia Limited Edition Bowl & Brush..

L'Oréal Professionnel DIA Richesse

L'Oréal Professionnel DIA Richesse

L'Oréal Professionnel DIA RichesseIlluminates natural hair colour through its ammonia-free and tone-on-tone colouration process, for an ultra trendy result with a shiny reflective finish and very soft touch. Advanced alkaline technology that is ideal for natural or color-treated hair.Size: 50 mlHair Type & Condition: For natural or colored hair with up to 70% white hairFeatures & B..

L'Oréal Professionnel Easi Mèche Long

L'Oréal Professionnel Easi Mèche Long

L'Oréal Professionnel Easi Mèche LongThe versatile aid for modern highlighting and colouring techniques. Delivers a special non-slip feature for even closer root application.Size: 200 Sheets..

L'Oréal Professionnel Easi Mèche Short

L'Oréal Professionnel Easi Mèche Short

L'Oréal Professionnel Easi Mèche ShortThe versatile aid for modern highlighting and colouring techniques. Delivers a special non-slip feature for even closer root application.Size: 200 Sheets..

Showing 85 - 105 of 139 Results
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For over 25 years, we've grown to meet your needs. Travelling many miles and evolving around trends and market demands, sourcing only the most exclusive, highest quality products and ethical brands from around the world to enhance your business. 

We have worked hard, as an independently owned and operated company, to build a reputation that is widely respected within the industry. We are lifelong learners who strive to be a diverse, inclusive, socially responsible leader in the industry.  

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