West Coast Beauty

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L'Oréal Professionnel



L'Oréal Professionnel is a global brand leader in its market, with an exclusive presence in hairdressing salons.

The secret. Innovative products, tested and approved by the biggest names in hairdressing. L'Oréal Professionnel constantly strives to maintain the highest standards of quality in terms of performance, comfort and safety.

The signature. Eugène Schueller, a true pioneer in the field of research, used his genius to provide reliable solutions for hairdressers' needs and he created the first safe hair dyes, called Oréal. Since 1909, L'Oréal Professionnel has continuously provided leading hair technology to hairdressers and consumers, to meet their hair needs and expectations.

The strength. L'Oréal Professionnel is constantly connected to fashion. Supporting over 800 fashion shows worldwide, including some of the most renowned designers in the Fashion Weeks of Paris, Milan, London and New York, L'Oréal Professionnel inspires salon trends and helps hairdressers recreate the on-trend looks most demanded by women.

The commitment. Its values are focused on hairdressers. L'Oréal Professionnel is committed to helping hairdressers in their day-to-day practice, by improving their work conditions, teaching them the latest styling methods and developing services that showcase their expertise. L'Oréal Professionnel is also committed to developing high-quality, environmentally friendly products.

L'Oréal Professionnel has always been involved in fashion and trends all across the globe, pari8ring the best artisans of hairdressing, the very best products and the very best creators. The talent and savoir-faire of L'Oréal Professionnel hairstylists glorify fashion designers' collections worldwide, and even more. L'Oréal Professionnel is present backstage at most international fashion weeks, from Paris to New York, Milan to London, Berlin to Tokyo.

If you have any questions or would like more information about the L'Oréal Professionnel products we carry, please contact WCB Customer Service or your Sales Representative at WCB.


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Showing 127 - 139 of 139 Results
L'Oréal Professionnel Série Expert Curl Expression Intensive ​Moisturizer Mask​

L'Oréal Professionnel Série Expert Curl Expression Intensive ​Moisturizer Mask​

L'Oréal Professionnel Série Expert Curl Expression Intensive ​Moisturizer Mask​Curl Expression intensive moisturizer mask is designed to treat curls and coils, the pro way. It deeply hydrates and pre-detangles curls and coils for a free-flowing result with a natural feel.Size: 250 ml & 500 mlHair Type & Condition: For each type of curls and coilsFeatures & Benefits: H..

L'Oréal Professionnel Série Expert Curl Expression Intensive ​Moisturizer Rich Mask​

L'Oréal Professionnel Série Expert Curl Expression Intensive ​Moisturizer Rich Mask​

L'Oréal Professionnel Série Expert Curl Expression Intensive ​Moisturizer Rich Mask​Curl Expression intensive moisturizer rich mask is designed to treat curls and coils, the pro way. It intensively hydrates and pre-detangles curls and coils for an even and tamed result with a luxurious feel.Size: 250 ml & 500 mlHair Type & Condition: For each type of curls and coilsFeatures &..

L'Oréal Professionnel Série Expert Curl Expression Long Lasting​ Intensive Moisturizer​

L'Oréal Professionnel Série Expert Curl Expression Long Lasting​ Intensive Moisturizer​

L'Oréal Professionnel Série Expert Curl Expression Long Lasting​ Intensive Moisturizer​Curl Expression long lasting intensive leave in moisturizer is designed to style curls and coils, the pro way. It intensely moisturizes even the most dehydrated curls and coils, for a silky-smooth result that lasts and 2 times more hydration.Size: 200 mlHair Type & Condition: For each type of c..

L'Oréal Professionnel Silver Shampoo

L'Oréal Professionnel Silver Shampoo

L'Oréal Professionnel Silver ShampooThis série expert Silver shampoo gives clarity and shine for grey and white hair. Amino acids work to maintain the condition of white and grey hair, retaining a purity and natural sheen which gives your hair a healthy look and feel. With the specific anti-yellow action Silver shampoo may also be used for reducing unwanted yellow tones of pre-lighte..

L'Oréal Professionnel SteamPod Leather Pouch (For SteamPod 3.0 Deal)

L'Oréal Professionnel SteamPod Leather Pouch (For SteamPod 3.0 Deal)

L'Oréal Professionnel SteamPod Leather Pouch (For SteamPod 3.0 Deal)..

L'Oréal Professionnel SteamPod Smoothing Treatment

L'Oréal Professionnel SteamPod Smoothing Treatment

L'Oréal Professionnel SteamPod Smoothing TreatmentSteamPod Professional smoothing treatment is the first thermo-protective concentrate enriched with Alpha-silane to protect hair from heat and extreme humidity conditions. This patented L'Oreal Professionnel concentrate is formulated without water and enriched with Alpha-silane. Under heat and steam activation, the alpha silane and the amino ..

L'Oréal Professionnel Sweet Mèches

L'Oréal Professionnel Sweet Mèches

L'Oréal Professionnel Sweet MèchesSweet Mèches strips are perfectly compatible with all highlighting and slicing techniques. They isolate highlighted strands or sections from the rest of the hair in a practical way and enhance the action of lightening pastes for a precise, even lightening effect, gentle and respectful to the integrity of the fiber. Usage Instructions: Make..

L'Oréal Professionnel Tecni Art Dual Stylers Bouncy & Tender

L'Oréal Professionnel Tecni Art Dual Stylers Bouncy & Tender

L'Oréal Professionnel Tecni Art Dual Stylers Bouncy & TenderPart of the Dual Stylers range from L'Oréal Professionnel, the Tecni Art Bouncy And Tender helps to create big, bouncy curls with a smooth and soft finish. Giving curls definition for up to 72 hours, the dual-action formula also protects from frizz and humidity, keeping hair looking salon perfect. Hold Level: 2Size: 15..

L'Oréal Professionnel Tecni Art Liss Control +

L'Oréal Professionnel Tecni Art Liss Control +

L'Oréal Professionnel Tecni Art Liss Control +"This leaves hair feeling smooth and weightless," says Adam Reed, who uses it on Ellie Goulding. "Apply it while hair is damp - a little less for damp hair and a little more for thick." Think of it as the hair equivalent of a makeup primer. Hold Level: 1 - Very LightSize: 50 mlHair Type & Condition: For all hair typesFeatures & Benefi..

L'Oréal Professionnel Tecni Art Siren Waves Defining Elasto-Cream

L'Oréal Professionnel Tecni Art Siren Waves Defining Elasto-Cream

L'Oréal Professionnel Tecni Art Siren Waves Defining Elasto-CreamL'Oréal Professionnel Tecni.ART Siren waves is a defining elasto-cream, movement and natural shine.Size: 150 mlHair Type & Condition: For all hair typesFeatures & Benefits: Shiny soft curls Defined curly bobs Instrumental test: curl retention, 2x hold after 24 hours. Hairstyle: Shiny soft curls, S-Waves, ..

L'Oréal Professionnel X-tenso Moisturist Fixing Lotion

L'Oréal Professionnel X-tenso Moisturist Fixing Lotion

L'Oréal Professionnel X-tenso Moisturist Fixing LotionThe hair is then smoothed mechanically allowing the keratin chains to move into their new shape and the disulphide links to set. X-Tenso® Moisturist™ Neutralising Cream contains a new patented emulsion technology to create a light and creamy texture that rinses off very easily and leaves the hair smoother, silky and more condit..

L'Oréal Professionnel X-tenso Moisturist Smoothing Cream (Natural Hair)

L'Oréal Professionnel X-tenso Moisturist Smoothing Cream (Natural Hair)

L'Oréal Professionnel X-tenso Moisturist Smoothing Cream (Natural Hair)Hair relaxer for rebellious, frizzy or curly hair, softening waxes & active moisturizing ingredients revitalize hair inside out, leaves hair smooth, supple and shiny up to 60 days, hydrates and nourishes the hair for durable smoothing, reduces the volume of the hair for easier manage and styling.Size: 250 mlHair Type..

L'Oréal Professionnel X-tenso Moisturist Smoothing Cream (Natural Resistant Hair)

L'Oréal Professionnel X-tenso Moisturist Smoothing Cream (Natural Resistant Hair)

L'Oréal Professionnel X-tenso Moisturist Smoothing Cream (Natural Resistant Hair)Hair relaxer for rebellious, frizzy or curly hair, softening waxes & active moisturizing ingredients revitalize hair inside out, leaves hair smooth, supple and shiny up to 60 days, hydrates and nourishes the hair for durable smoothing, reduces the volume of the hair for easier manage and styling.Size: 250 m..

Showing 127 - 139 of 139 Results
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For over 25 years, we've grown to meet your needs. Travelling many miles and evolving around trends and market demands, sourcing only the most exclusive, highest quality products and ethical brands from around the world to enhance your business. 

We have worked hard, as an independently owned and operated company, to build a reputation that is widely respected within the industry. We are lifelong learners who strive to be a diverse, inclusive, socially responsible leader in the industry.  

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