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L'Oréal Professionnel



L'Oréal Professionnel is a global brand leader in its market, with an exclusive presence in hairdressing salons.

The secret. Innovative products, tested and approved by the biggest names in hairdressing. L'Oréal Professionnel constantly strives to maintain the highest standards of quality in terms of performance, comfort and safety.

The signature. Eugène Schueller, a true pioneer in the field of research, used his genius to provide reliable solutions for hairdressers' needs and he created the first safe hair dyes, called Oréal. Since 1909, L'Oréal Professionnel has continuously provided leading hair technology to hairdressers and consumers, to meet their hair needs and expectations.

The strength. L'Oréal Professionnel is constantly connected to fashion. Supporting over 800 fashion shows worldwide, including some of the most renowned designers in the Fashion Weeks of Paris, Milan, London and New York, L'Oréal Professionnel inspires salon trends and helps hairdressers recreate the on-trend looks most demanded by women.

The commitment. Its values are focused on hairdressers. L'Oréal Professionnel is committed to helping hairdressers in their day-to-day practice, by improving their work conditions, teaching them the latest styling methods and developing services that showcase their expertise. L'Oréal Professionnel is also committed to developing high-quality, environmentally friendly products.

L'Oréal Professionnel has always been involved in fashion and trends all across the globe, pari8ring the best artisans of hairdressing, the very best products and the very best creators. The talent and savoir-faire of L'Oréal Professionnel hairstylists glorify fashion designers' collections worldwide, and even more. L'Oréal Professionnel is present backstage at most international fashion weeks, from Paris to New York, Milan to London, Berlin to Tokyo.

If you have any questions or would like more information about the L'Oréal Professionnel products we carry, please contact WCB Customer Service or your Sales Representative at WCB.


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Showing 1 - 21 of 147 Results
L'Oréal Professionnel Absolut Repair 10-in-1 Oil

L'Oréal Professionnel Absolut Repair 10-in-1 Oil
(Out of Stock)

L'Oréal Professionnel Absolut Repair 10-in-1 OilThe professional formula of the 10 in 1 Perfecting1 Multipurpose Spray instantly provides damaged hair with 10 benefits of: treatment: nourishment, resurfacing, split ends reduction,lightweight touch, softness manageability: detangling, easy-blowdry, frizz control protection: anti pollution and heat protection up to 230°C/450°F The spray allows ..

L'Oréal Professionnel Absolut Repair Conditioner

L'Oréal Professionnel Absolut Repair Conditioner

L'Oréal Professionnel Absolut Repair ConditionerInfused with Omega-9, the professional formula of the Instant Resurfacing Conditioner is the perfect treatment to immediately restructure damaged hair. Its creamy formula nourishes the fiber while leaving it with a lightweight touch. After using the Absolut Repair Shampoo and Conditioner, the hair is shinier, smoother, more resistant and the hair s..

L'Oréal Professionnel Absolut Repair Golden Mask

L'Oréal Professionnel Absolut Repair Golden Mask

L'Oréal Professionnel Absolut Repair Golden MaskInfused with Omega-9, the professional and golden disruptive formula of the Resurfacing Golden Masque instantly restores all hair types with a lightweight touch. Its cream-in-gel texture immediately leaves hair 7x shinier1 and smooth. No residue on the hair fibre.Size: 250 ml & 500 mlHair Type & Condition: For dry and damaged hairFeatures & Benefits:..

L'Oréal Professionnel Absolut Repair Mask

L'Oréal Professionnel Absolut Repair Mask

L'Oréal Professionnel Absolut Repair MaskInfused with Omega-9, the professional and golden disruptive formula of the Resurfacing Golden Masque instantly restores all hair types with a lightweight touch. Its cream-in-gel texture immediately leaves hair 7x shinier1 and smooth. No residue on the hair fibre.Size: 250 ml & 500 mlHair Type & Condition: For dry and damaged hairFeatures & Benefits: Shini..

L'Oréal Professionnel Absolut Repair Molecular Shampoo Refill

L'Oréal Professionnel Absolut Repair Molecular Shampoo Refill
(Coming Soon)

L'Oréal Professionnel Absolut Repair Molecular Shampoo RefillRefresh and replenish your hair care routine with the L'Oréal Professionnel shampoo refill pouches. Designed for convenience and sustainability, these refill bags provide an eco-friendly way to restock your favorite shampoo. Perfect for those who want to keep their hair looking its best while caring for the planet. Size: 500 mlHair Type ..

L'Oréal Professionnel Absolut Repair Shampoo

L'Oréal Professionnel Absolut Repair Shampoo

L'Oréal Professionnel Absolut Repair ShampooInfused with omega-9, the professional formula of the Instant Resurfacing Shampoo immediately cleanses and restructures damaged hair, while leaving it with a lightweight touch. Combined with Absolut Repair Conditioner, Masque or Golden Masque, hair is left shinier and smoother.Size: 300 ml, 500 ml & 1500 mlHair Type & Condition: For dry and damaged hair..

L'Oréal Professionnel Absolut Repair Shampoo Refill

L'Oréal Professionnel Absolut Repair Shampoo Refill
(Coming Soon)

L'Oréal Professionnel Absolut Repair Shampoo RefillRefresh and replenish your hair care routine with the L'Oréal Professionnel shampoo refill pouches. Designed for convenience and sustainability, these refill bags provide an eco-friendly way to restock your favorite shampoo. Perfect for those who want to keep their hair looking its best while caring for the planet. Size: 500 mlHair Type & Conditio..

L'Oréal Professionnel AirLight Pro Dryer

L'Oréal Professionnel AirLight Pro Dryer

L'Oréal Professionnel AirLight Pro DryerLoreal first professional hair dryer powered by infrared light technology. Unlike traditional hair dryer technology, AirLight Pro also combines advanced infrared light technology, a form of energy traveling faster than any other form of energy. Applied to hair, infrared light replicates natural evaporation by directly targeting water molecules, reducing the..

L'Oréal Professionnel Aluminium Foil Roll

L'Oréal Professionnel Aluminium Foil Roll
(Out of Stock)

L'Oréal Professionnel Aluminium Foil RollYou've heard it a thousand times before: clients don't have time to go lighter in-salon. Instant Highlights from L'Oréal Professionnel is what you need to tempt your time-poor clients back to the salon. The first pro heat lightening system is designed to give up to six levels of lift, in half the time.The answer lies in its PRO HEAT technology. The three-pa..

L'Oréal Professionnel Black Coloring Cape

L'Oréal Professionnel Black Coloring Cape

L'Oréal Professionnel Black Coloring CapeProfessional Cape made of premium waterproof and chemical/stain resistant material that is both durable and luxurious.Features & Benefits: Premium waterproof and chemical/stain resistant material Durable and luxurious..

L'Oréal Professionnel Blond Studio 7 Clay Lightening Powder

L'Oréal Professionnel Blond Studio 7 Clay Lightening Powder

L'Oréal Professionnel Blond Studio 7 Clay Lightening PowderPerfectly blended lightening. Specialized in air painting trechniques, extreme adherence. Size: 500 gLift: Up to 7 levelsFeatures & Benefits: Low volatility texture Allows to precisely draw the highlights Can also be used for enclosed techniques With added perfume for better smell..

L'Oréal Professionnel Blond Studio 8 Bonder Inside Purple Lightening Balm

L'Oréal Professionnel Blond Studio 8 Bonder Inside Purple Lightening Balm

L'Oréal Professionnel Blond Studio 8 Bonder Inside Purple Lightening BalmHigh performance lightening balm. Lightens up to 8 levels, respects hair fibre, and gently neutralises in one step. Powered by bonder inside and 29% nutritive oil to respect hair from within during the lifting process, while the Purple Dye Complex provides soft neutralisation for an anti-yellow effect. Multi-technique lighten..

L'Oréal Professionnel Blond Studio 9 Multi Techniques

L'Oréal Professionnel Blond Studio 9 Multi Techniques

L'Oréal Professionnel Blond Studio 9 Multi TechniquesThe first LOreal Professionnel lightening powder with specific developers formulated with oil to deliver up to 9 levels of lift. Blond Studio 9 is a perfectly engineered tool to fulfill any blonde desire.Size: 500 gHair Type & Condition: Ideal for extreme transformationFeatures & Benefits: Provides high-performance formula, fast take-off, optim..

L'Oréal Professionnel Blond Studio 9 Oil Developer (20 Vol)

L'Oréal Professionnel Blond Studio 9 Oil Developer (20 Vol)

L'Oréal Professionnel Blond Studio 9 Oil Developer (20 Vol)Blond Studio 9 Oil Developer 20-Volume is oil-enriched to enhance the overall performance of the 9-level lightener. The oil is responsible for boosting the lift and keeping the lightener result predictable. It is our way to achieve up to 9 levels of lift, quicker, with lower volume developers. Size: 1 LVolume: 20 VolumeFeatures & Benefits:..

L'Oréal Professionnel Blond Studio 9 Oil Developer (30 Vol)

L'Oréal Professionnel Blond Studio 9 Oil Developer (30 Vol)

L'Oréal Professionnel Blond Studio 9 Oil Developer (30 Vol)Blond Studio 9 Oil Developer 30-Volume is oil-enriched to enhance the overall performance of the 9-level lightener. The oil is responsible for boosting the lift and keeping the lightener result predictable. It is our way to achieve up to 9 levels of lift, quicker, with lower volume developers. Size: 1 LVolume: 30 VolumeFeatures & Benefits:..

L'Oréal Professionnel Blond Studio Multi-Techniques Powder

L'Oréal Professionnel Blond Studio Multi-Techniques Powder

L'Oréal Professionnel Blond Studio Multi-Techniques PowderMulti-Techniques lightening powder, for up to 8 levels of lift. High-performance formula, infused with Pro-Keratin to help strengthen the hair during the lightening process.Size: 907 gHair Type & Condition: For natural or coloured hairFeatures & Benefits: Its non-volatile texture allows optimal adherence to the hair Adapted for all lighte..

L'Oréal Professionnel Blond Studio Nutri-Developer

L'Oréal Professionnel Blond Studio Nutri-Developer

L'Oréal Professionnel Blond Studio Nutri-DeveloperSpecifically formulated to work with Platinium lightening Pastes. Texture polymers create a smooth, creamy mixture for easy application and superior conditioning of the hair.Size: 1000 mlHair Type & Condition: For all hair typesFeatures & Benefits: Creates a smooth, creamy mixture Easy applicationUsage Instructions: Use with Platinium lightening..

L'Oréal Professionnel Blond Studio Platinium Plus Lightening Paste

L'Oréal Professionnel Blond Studio Platinium Plus Lightening Paste

L'Oréal Professionnel Blond Studio Platinium Plus Lightening PastePlatinium Plus is a lightening paste for thick, natural or colored hair. The lightening paste is enriched with Nutricerides and White Beeswax to give smooth application and protect the hair fiber and provides up to 7 levels of lift. Can be used for on-and-off scalp lightening.Size: 500 gDevelopment Time: Balayage: Option 1: 50 min..

L'Oréal Professionnel Blond Studio Purple Lightening Balm Intro

L'Oréal Professionnel Blond Studio Purple Lightening Balm Intro
(Coming Soon)

L'Oréal Professionnel Blond Studio Purple Lightening Balm IntroExperience L'Oréal Professionnel's Blond Studio Purple Lightening Balm with this new offer!Size: 1 PackIncludes: 4 Blond Studio Purple Lightening Balm (500 g) 2 Blond Studio Nutri-Developer 20 Vol 2 Blond Studio Nutri-Developer 30 Vol..

L'Oréal Professionnel Curl Expression Must Have Offer

L'Oréal Professionnel Curl Expression Must Have Offer

L'Oréal Professionnel Curl Expression Must Have OfferL'Oréal Professionnel special offer is here for a limited time only!Size: 1 PackIncludes: 2 x Curl Moisturizing Shampoo (500 ml) 2 x Curl Moisturizing Mask (250 ml) 3 x Curl Reviver (190 ml ) 3 x Curl Cream-in-Jelly (250 ml) 3 x Curl 10-in-1 Mousse (300 ml) 3 x Long Lasting Leave-In (200 ml)..

L'Oréal Professionnel Curl Expression Salon Offer

L'Oréal Professionnel Curl Expression Salon Offer

L'Oréal Professionnel Curl Expression Salon OfferL'Oréal Professionnel special offer is here for a limited time only!Size: 1 PackPurchase: 2 x Curl Clarifying Shampoo (500 ml) 3 x Curl Moisturizing Shampoo (500 ml) 3 x Curl Moisturizing Mask (250 ml) 2 x Curl Moisturizing Butter (250 ml) 2 x Curl 10-in-1 Mousse (250 ml) 2 x Curl 10-in-1 Mousse (250 ml) 3 x Curl Reviver (190 ml) 2 x Curl Cream-in..

Showing 1 - 21 of 147 Results
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For over 25 years, we've grown to meet your needs. Travelling many miles and evolving around trends and market demands, sourcing only the most exclusive, highest quality products and ethical brands from around the world to enhance your business. 

We have worked hard, as an independently owned and operated company, to build a reputation that is widely respected within the industry. We are lifelong learners who strive to be a diverse, inclusive, socially responsible leader in the industry.  

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