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L'Oréal Professionnel



L'Oréal Professionnel is a global brand leader in its market, with an exclusive presence in hairdressing salons.

The secret. Innovative products, tested and approved by the biggest names in hairdressing. L'Oréal Professionnel constantly strives to maintain the highest standards of quality in terms of performance, comfort and safety.

The signature. Eugène Schueller, a true pioneer in the field of research, used his genius to provide reliable solutions for hairdressers' needs and he created the first safe hair dyes, called Oréal. Since 1909, L'Oréal Professionnel has continuously provided leading hair technology to hairdressers and consumers, to meet their hair needs and expectations.

The strength. L'Oréal Professionnel is constantly connected to fashion. Supporting over 800 fashion shows worldwide, including some of the most renowned designers in the Fashion Weeks of Paris, Milan, London and New York, L'Oréal Professionnel inspires salon trends and helps hairdressers recreate the on-trend looks most demanded by women.

The commitment. Its values are focused on hairdressers. L'Oréal Professionnel is committed to helping hairdressers in their day-to-day practice, by improving their work conditions, teaching them the latest styling methods and developing services that showcase their expertise. L'Oréal Professionnel is also committed to developing high-quality, environmentally friendly products.

L'Oréal Professionnel has always been involved in fashion and trends all across the globe, pari8ring the best artisans of hairdressing, the very best products and the very best creators. The talent and savoir-faire of L'Oréal Professionnel hairstylists glorify fashion designers' collections worldwide, and even more. L'Oréal Professionnel is present backstage at most international fashion weeks, from Paris to New York, Milan to London, Berlin to Tokyo.

If you have any questions or would like more information about the L'Oréal Professionnel products we carry, please contact WCB Customer Service or your Sales Representative at WCB.


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Showing 1 - 21 of 296 Results
L'Oréal Professionnel Absolut Repair Lipidium Conditioner

L'Oréal Professionnel Absolut Repair Lipidium Conditioner

L'Oréal Professionnel Absolut Repair Lipidium ConditionerHydrates, nourishes and softens very dry and damaged hair. Lipidium Technology gives instant shine, smoothness and softness. It also gives long term benefits of intense repair and strengthening with essential nutrients.Size: 150 ml & 750 mlHair Type & Condition: For very dry, damaged hairFeatures & Benefits: Lightly nourishes, reconstructs..

L'Oréal Professionnel Absolut Repair Lipidium Masque

L'Oréal Professionnel Absolut Repair Lipidium Masque

L'Oréal Professionnel Absolut Repair Lipidium MasqueTargets damaged hair to leave it feeling stronger and much easier to manage. Enriched with Lipids, Ceramides, Lactic Acid and Phyto-Keratin.Size: 200 ml & 500 mlHair Type & Condition: For very damaged hairFeatures & Benefits: Hair looks smoother and softer from root to ends.Usage Instructions: Leave for 3-5 minutes and rinse Rinse hair thorou..

L'Oréal Professionnel Absolut Repair Lipidium Primer Repair

L'Oréal Professionnel Absolut Repair Lipidium Primer Repair
(Out of Stock)

L'Oréal Professionnel Absolut Repair Lipidium Primer Repair An in-salon treatment to instantly repair damaged hair by resurfacing hair fibers and filling in cracks. It also reconstructs and strengthens hair from the inside out while locking in nutrients with Lipids.Size: 15 x 12 mlHair Type & Condition: For very dry, damaged hairFeatures & Benefits: Perfects hair surface by filling in structural..

L'Oréal Professionnel Absolut Repair Lipidium Sealing Repair Double Serum

L'Oréal Professionnel Absolut Repair Lipidium Sealing Repair Double Serum
(Out of Stock)

L'Oréal Professionnel Absolut Repair Lipidium Sealing Repair Double SerumInstantly resurface fibers of very damaged hair and helps seal split ends. Size: 30 mlHair Type & Condition: For very dry, damaged hairFeatures & Benefits: Reconstructs, resurfaces, and seals split ends Nourishes and strengthens hairUsage Instructions: To help protect and repair hair from damage caused by heat styling, ap..

L'Oréal Professionnel Absolut Repair Molecular Retail Offer

L'Oréal Professionnel Absolut Repair Molecular Retail Offer
(Coming Soon)

L'Oréal Professionnel Absolut Repair Molecular Retail OfferLOreal special offer is here for a limited time only!Size: 2 PackIncludes: 3 x Absolut Repair Molecular Shampoo (300 ml) 3 x Absolut Repair Molecular Rinse-Off Serum (250 ml) 3 x Absolut Repair Molecular Leave-In Mask (100 ml)..

L'Oréal Professionnel Aluminium Foil Roll

L'Oréal Professionnel Aluminium Foil Roll
(Out of Stock)

L'Oréal Professionnel Aluminium Foil RollYou've heard it a thousand times before: clients don't have time to go lighter in-salon. Instant Highlights from L'Oréal Professionnel is what you need to tempt your time-poor clients back to the salon. The first pro heat lightening system is designed to give up to six levels of lift, in half the time.The answer lies in its PRO HEAT technology. The three-pa..

L'Oréal Professionnel Barbie x SteamPod

L'Oréal Professionnel Barbie x SteamPod
(Out of Stock)

L'Oréal Professionnel Barbie x SteamPodFor the first time, Steampod, the must have professional styler for the hair obsessed meets Barbie, the fashion icon and most diverse doll in the market. This limited edition gets a signature Barbie pink makeover, while still allowing you to reveal your personality and create a variety of hair looks from naturally gorgeous to glam waves to straight flip. Stea..

L'Oréal Professionnel Black Coloring Cape

L'Oréal Professionnel Black Coloring Cape

L'Oréal Professionnel Black Coloring CapeProfessional Cape made of premium waterproof and chemical/stain resistant material that is both durable and luxurious.Features & Benefits: Premium waterproof and chemical/stain resistant material Durable and luxurious..

L'Oréal Professionnel Blond Studio 7 Clay Lightening Powder

L'Oréal Professionnel Blond Studio 7 Clay Lightening Powder

L'Oréal Professionnel Blond Studio 7 Clay Lightening PowderPerfectly blended lightening. Specialized in air painting trechniques, extreme adherence. Size: 500 gLift: Up to 7 levelsFeatures & Benefits: Low volatility texture Allows to precisely draw the highlights Can also be used for enclosed techniques With added perfume for better smell..

L'Oréal Professionnel Blond Studio 8 Bonder Inside

L'Oréal Professionnel Blond Studio 8 Bonder Inside
(Out of Stock)

L'Oréal Professionnel Blond Studio 8 Bonder InsideBlond Studio 8 Bonder Inside is a ready-to-use two-in-one powder that bonds & lightens hair up to 8 levels of lift. The powder is composed of a bonder with the highest concentration of citric acid and glycine bonding complex to protect bonds and keep the hair strong while lightening.Size: 500 gLift: Up to 8 levelsFeatures & Benefits: 2-in-1 light..

L'Oréal Professionnel Blond Studio 8 Bonder Inside Purple Lightening Balm

L'Oréal Professionnel Blond Studio 8 Bonder Inside Purple Lightening Balm
(Coming Soon)

L'Oréal Professionnel Blond Studio 8 Bonder Inside Purple Lightening BalmHigh performance lightening balm. Lightens up to 8 levels, respects hair fibre, and gently neutralises in one step. Powered by bonder inside and 29% nutritive oil to respect hair from within during the lifting process, while the Purple Dye Complex provides soft neutralisation for an anti-yellow effect. Multi-technique lighten..

L'Oréal Professionnel Blond Studio 9 Multi Techniques

L'Oréal Professionnel Blond Studio 9 Multi Techniques
(Out of Stock)

L'Oréal Professionnel Blond Studio 9 Multi TechniquesThe first LOreal Professionnel lightening powder with specific developers formulated with oil to deliver up to 9 levels of lift. Blond Studio 9 is a perfectly engineered tool to fulfill any blonde desire.Size: 500 gHair Type & Condition: Ideal for extreme transformationFeatures & Benefits: Provides high-performance formula, fast take-off, optim..

L'Oréal Professionnel Blond Studio 9 Oil Developer (20 Vol)

L'Oréal Professionnel Blond Studio 9 Oil Developer (20 Vol)

L'Oréal Professionnel Blond Studio 9 Oil Developer (20 Vol)Blond Studio 9 Oil Developer 20-Volume is oil-enriched to enhance the overall performance of the 9-level lightener. The oil is responsible for boosting the lift and keeping the lightener result predictable. It is our way to achieve up to 9 levels of lift, quicker, with lower volume developers. Size: 1 LVolume: 20 VolumeFeatures & Benefits:..

L'Oréal Professionnel Blond Studio 9 Oil Developer (30 Vol)

L'Oréal Professionnel Blond Studio 9 Oil Developer (30 Vol)

L'Oréal Professionnel Blond Studio 9 Oil Developer (30 Vol)Blond Studio 9 Oil Developer 30-Volume is oil-enriched to enhance the overall performance of the 9-level lightener. The oil is responsible for boosting the lift and keeping the lightener result predictable. It is our way to achieve up to 9 levels of lift, quicker, with lower volume developers. Size: 1 LVolume: 30 VolumeFeatures & Benefits:..

L'Oréal Professionnel Blond Studio Freehand Powder

L'Oréal Professionnel Blond Studio Freehand Powder
(Out of Stock)

L'Oréal Professionnel Blond Studio Freehand PowderUnique formula, co-developed with Jacques Dessanges Franchise, that encapsulates hair for precise freehand application.Size: 400 gHair Type & Condition: For all hair typesFeatures & Benefits: Lightens up to 6 levels Perfect for balayage Creamy and thick texture with extreme adherence Lightening: Up to 6 levels of liftUsage Instructions: Ask your..

L'Oréal Professionnel Blond Studio Lightening Oil

L'Oréal Professionnel Blond Studio Lightening Oil

L'Oréal Professionnel Blond Studio Lightening OilThis is he 1st lightening oil without ammonia, up to 2 levels of lift in just 30 minutes.Size: 1000 mlHair Type & Condition: For all hair typesFeatures & Benefits: Lightens up to 2 levels Perfect for subtle lightening results Can be used for base breaking, tone correcting and light cleansing Lightening: Up to 2 levelsUsage Instructions: With the ..

L'Oréal Professionnel Blond Studio Multi-Techniques Powder

L'Oréal Professionnel Blond Studio Multi-Techniques Powder

L'Oréal Professionnel Blond Studio Multi-Techniques PowderMulti-Techniques lightening powder, for up to 8 levels of lift. High-performance formula, infused with Pro-Keratin to help strengthen the hair during the lightening process.Size: 907 gHair Type & Condition: For natural or coloured hairFeatures & Benefits: Its non-volatile texture allows optimal adherence to the hair Adapted for all lighte..

L'Oréal Professionnel Blond Studio Nutri-Developer

L'Oréal Professionnel Blond Studio Nutri-Developer

L'Oréal Professionnel Blond Studio Nutri-DeveloperSpecifically formulated to work with Platinium lightening Pastes. Texture polymers create a smooth, creamy mixture for easy application and superior conditioning of the hair.Size: 1000 mlHair Type & Condition: For all hair typesFeatures & Benefits: Creates a smooth, creamy mixture Easy applicationUsage Instructions: Use with Platinium lightening..

L'Oréal Professionnel Blond Studio Platinium Ammonia Free Lightening Paste

L'Oréal Professionnel Blond Studio Platinium Ammonia Free Lightening Paste
(Out of Stock)

L'Oréal Professionnel Blond Studio Platinium Ammonia Free Lightening PasteLuxurious lightening paste without ammonia. Nutri-cerides: strengthen and nourish cuticles. White beeswax: smooth and softens the hair fibre Maintain the lipid levels on the hair surface for beautiful condition.Size: 500 gHair Type & Condition: For fine, natural or coloured hairFeatures & Benefits: Up to 7 levels of lift w..

L'Oréal Professionnel Blond Studio Platinium Plus Lightening Paste

L'Oréal Professionnel Blond Studio Platinium Plus Lightening Paste

L'Oréal Professionnel Blond Studio Platinium Plus Lightening PastePlatinium Plus is a lightening paste for thick, natural or colored hair. The lightening paste is enriched with Nutricerides and White Beeswax to give smooth application and protect the hair fiber and provides up to 7 levels of lift. Can be used for on-and-off scalp lightening.Size: 500 gDevelopment Time: Balayage: Option 1: 50 min..

L'Oréal Professionnel Blonde Studio 9 Deal (Large)

L'Oréal Professionnel Blonde Studio 9 Deal (Large)
(Coming Soon)

L'Oréal Professionnel Blonde Studio 9 Deal (Large)Loreal Blonde Studio 9 special offer is here for a limited time only!Size: 1 PackPurchase: 12 x Blond Studio 9 Bonder Inside (500 g)Receive Free: 6 x Blond Studio Oil Developer 20 Vol (1 L) 6 x Blond Studio Oil Developer 30 Vol..

Showing 1 - 21 of 296 Results
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For over 25 years, we've grown to meet your needs. Travelling many miles and evolving around trends and market demands, sourcing only the most exclusive, highest quality products and ethical brands from around the world to enhance your business. 

We have worked hard, as an independently owned and operated company, to build a reputation that is widely respected within the industry. We are lifelong learners who strive to be a diverse, inclusive, socially responsible leader in the industry.  

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