Joico Defy Damage Detox ShampooWash away hard water residue, trace minerals, product buildup, and copper with this deep-cleansing shampoo that won't leave hair feeling dry. Formulated with a bio-based chelator and Activated Charcoal, Defy Damage Detox Shampoo builds bonds and transforms dull, lackluster locks into hair that feels clean and soft. With a single, transformational cleanse, this clari..
Joico Defy Damage In A FlashA quick journey to strong hair! With the innovative power of Defy Damage, In A Flash helps build bonds - delivering a dazzling, 7-second transformation you can see and feel. Hurtling hair towards healthy in a unique liquid-to-creme formula, this swift hair protector helps build bonds, making hair stronger and less prone to breakage.Size: 200 mlSkin Type & Condition: All..
Joico Defy Damage Invincible Frizz-Fighting Bond ProtectorTames frizz on contact - for visibly healthier hair with a soft, glowing finish.Size: 180 mlFeatures & Benefits: 24-hour frizz protection Instant softness & shine Bond protection Thermal protection up to 450F° Guards against pollution..
Joico Defy Damage KBOND20 Power MasqueWhat do you get when you combine a legacy of Joico's super-charged hair repair and the power of damage control in a single, extraordinary product? Meet KBOND20, power masque from Defy Damage... Joico's brand-new, bond-building treatment that doubles down on technology for 5X stronger hair.Size: 150 ml & 500 mlFeatures & Benefits: 5X stronger h..
Joico Defy Damage Pro Series 1Defy Damage ProSeries 1 is for bond-protecting color optimizer spray. Ultra-dry bond protector helps to instantly shield hair from chemical service damage, improve color deposit, and provide greater, more even lift when lightening.Size: 57 ml, 160 ml & 358 mlHair Type & Condition: For damaged, chemical or colored hairFeatures & Benefits: Higher concentration of Smar..
Joico Defy Damage Pro Series 2Defy Damage ProSeries 2 is for bond strengthening color treatment. Intensive treatment helps regenerate bonds & strengthen hair.Size: 50 ml, 150 ml & 500 mlHair Type & Condition: For damaged, chemical or colored hairFeatures & Benefits: Protects hair from mechanical, thermal, and environmental damage Higher concentration of SmartRelease Technology..
Joico Defy Damage Protective ConditionerDefy Damage Protective Conditioner for bond strengthening & color longevity. Prevents and protects from daily damage.Size: 50 ml, 300 ml & 1 LitreHair Type & Condition: For damaged, chemical or colored hairFeatures & Benefits: Boosts vital moisture without weighing Instantly detangles Leaves hair soft, shiny, resilient, and healthy-looking..
Joico Defy Damage Protective MasqueDefy Damage Protective Masque for bond strengthening & color longevity. Helps to rebuild broken hair bonds, deeply replenishes hair without weighing it down.Size: 50 ml & 150 mlHair Type & Condition: For damaged, chemical or colored hairFeatures & Benefits: See results after the very fi rst use Proactively builds hair's resistance to damage ..
Joico Defy Damage Protective ShampooDefy Damage Protective Shampoo for bond strengthening & color longevity. Gently sloughs away dirt and debris without roughing up the hair cuticle or stripping vibrant color.Size: 50 ml, 300 ml & 1 LitreHair Type & Condition: For damaged, chemical or colored hairFeatures & Benefits: Free of SLS/SLES Sulfates Decadently rich lather for a luxurious cleansing exper..
Joico Defy Damage Protective ShieldDefy Damage Protective Shield to guard against thermal and UV damage. Instant daily protection from damaging heat, UV, and environmental exposure.Size: 50 ml & 100 mlHair Type & Condition: For damaged, chemical or colored hairFeatures & Benefits: Makes hair 4X more resistant to breakage during heat styling Protects against color fade Leaves hair soft, shiny, an..
Joico Defy Damage Sleepover Overnight Nourishing TreatmentRise and shine with Defy Damage Sleepover, Joico bedtime bond-strengthener that nourishes hair while you sleep. With a brilliant formula that fortifies bonds through the night, this no-rinse treatment delivers softer, shinier, visibly healthier hair by morning.Size: 100 mlFeatures & Benefits: Instantly softens & smooths hair Boosts shine R..
For over 25 years, we've grown to meet your needs. Travelling many miles and evolving around trends and market demands, sourcing only the most exclusive, highest quality products and ethical brands from around the world to enhance your business.
We have worked hard, as an independently owned and operated company, to build a reputation that is widely respected within the industry. We are lifelong learners who strive to be a diverse, inclusive, socially responsible leader in the industry.
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