West Coast Beauty

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Only Available for Canadian Professional Beauty Trade

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Curl Cult



Curl Cult is infused with PisumProtex™ technology, a unique blend of pea protein and plex technology. Curl Cult Liberate solution opens the cuticle layer and infuses PisumProtex™ deep into the hair shaft, and because we neutralize right over top of our solution we lock it into the inner cortex layer of the hair.

Clean & Healthy: Made with vegan ingredients; paraben, sulfate surfactant and thio-free. With pea protein and plex technology.
Neutralize Over Top: Quicker, updated application; no more rinsing and blotting.
Client Comfort: Better smelling solution, 90% of the service done at the chair.
Education & Support: Made for stylists by stylists. Easy and accessible education and support as you get started.

If you have any questions or would like more information about the Curl Cult products we carry, please contact WCB Customer Service or your Sales Representative at WCB.


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Showing 1 - 17 of 17 Results
Curl Cult 90 Days of Waves Kit

Curl Cult 90 Days of Waves Kit
(Coming Soon)

Curl Cult 90 Days of Waves KitCurl Cult special offer is here for a limited time only!Size: 1 KitIncludes: 1 Liberate (500 ml) 1 Regenerate (1000 ml) 1 FREE! Magic Wands (2 pk)..

Curl Cult Big Hair Babe Bundle Promo

Curl Cult Big Hair Babe Bundle Promo
(Coming Soon)

Curl Cult Big Hair Babe Bundle PromoThe long awaited Curl Cult Dolly Potion, a super special liquid-to-foam, volume and humidity shield in one.Size: 1 PackIncludes: 3 x Magic Spell Conditioning Leave-in (250 ml) 3 x Dolly Potion Volumizing Curl Foam (207 ml)..

Curl Cult Chem Catcher

Curl Cult Chem Catcher

Curl Cult Chem CatcherChemical solution neck tray for hairstylists wanting to provide clean, easy application of Curl Cult LIBERATE texturizing solution. This chemical catcher will keep clients dry and protected from chemicals. Allows for less mess during the perming process and ability to reuse and reapply solution in catcher for minimal product waste.Features & Benefits: Reapply LIBERATE soluti..

Curl Cult Dolly Potion Volumizing Curl Foam

Curl Cult Dolly Potion Volumizing Curl Foam

Curl Cult Dolly Potion Volumizing Curl FoamNo more lazy curls with Dolly Potion. It will keep your style locked in place with a soft and touchable finish while fighting frizz.Size: 207 mlFeatures & Benefits: Adds a boost of volume Exceptional hold and memory Soft, touchable finish Anti-Humidity effect..

Curl Cult Enhance Moisturizing Curl Cream

Curl Cult Enhance Moisturizing Curl Cream

Curl Cult Enhance Moisturizing Curl CreamCurl Cult ENHANCE moisturizing curl cream is a supportive cream to help sculpt curls and combat frizz.Size: 200 mlUsage Instructions: Apply to wet hair, scrunch with hands, and air dry. Diffuse dry for more defined, bouncy curls. Layer over MAGIC SPELL Conditioning Leave-In for extra curl support and hydration...

Curl Cult IT Wave Salon Opener

Curl Cult IT Wave Salon Opener

Curl Cult IT Wave Salon OpenerJust the right amount of movement to give you that perfectly tousled hair everyday by just air drying!Size: 1 PackFeatures & Benefits: 1 PREPARE Clarifying Shampoo (1000 ml) 1 LIBERATE Step 1 Permanent Styling Lotion (500 ml) 1 REGENERATE Step 2 Neutralizing Treatment (1000 ml) 1 Jumbo Thermocap (5 pk) 1 REFRESH Hydrating Shampoo (250 ml) 1 REVIVE..

Curl Cult Jumbo Thermo Caps

Curl Cult Jumbo Thermo Caps

Curl Cult Jumbo Thermo CapsOversized thermocaps with a mylar interior designed to fit a full head of flexirods and trapping in natural heat produced from the scalp to help speed up the perming process.Size: 5 pack..

Curl Cult Liberate Step One Permanent Styling Lotion

Curl Cult Liberate Step One Permanent Styling Lotion

Curl Cult Liberate Step One Permanent Styling LotionCurl Cult LIBERATE step one permanent styling lotion, thio-free waving solution made from cysteamine, cysteine, and an amino acid complex derived from wheat: with pea proteins to deeply nourish and hydrate the hair and Argan oil to protect against oxidation, leaving the hair fiber soft and shiny.Size: 500 mlUsage Instructions: Shake well before u..

Curl Cult Magic Spell Conditioning Leave-In

Curl Cult Magic Spell Conditioning Leave-In

Curl Cult Magic Spell Conditioning Leave-InA leave-in spray containing PisumProtex bond protection technology, providing hydration and curl support.Size: 250 mlUsage Instructions: Apply to wet hair to hydrate, strengthen and detangle. Apply to dry hair to reactivate curls with moisture and control...

Curl Cult Magic Wands

Curl Cult Magic Wands

Curl Cult Magic WandsThis multi-use setting tool delivers 90 days of waves! Size: 2 pkFeatures & Benefits: Create multiple looks in minutes with these easy to use and comfortable to wear setting wands. They're also liquid repellent and machine washable..

Curl Cult Prepare Clarifying Shampoo

Curl Cult Prepare Clarifying Shampoo

Curl Cult Prepare Clarifying ShampooCleanses and prepares hair, removing unwanted impurities.Size: 1000 mlUsage Instructions: Shampoo hair 1-3 times before applying LIBERATE Step One Permanent Styling Lotion to ensure hair is free from any impurities that might affect results. Caution: For external use only. Avoid contact with the eyes, should the product come into contact with the eyes, rinse at ..

Curl Cult Refresh Hydrating Shampoo

Curl Cult Refresh Hydrating Shampoo

Curl Cult Refresh Hydrating ShampooA hydrating shampoo to support the Curl Cult permanent styling service as well as naturally curly or textured hair. Keeps curls bright and bouncy, while protecting and strengthening the hair with PisumProtex technology.Size: 250 mlUsage Instructions: Apply to wet hair, lather, and rinse. Repeat if needed..

Curl Cult Regenerate Step Two Neutralizing Treatment

Curl Cult Regenerate Step Two Neutralizing Treatment

Curl Cult Regenerate Step Two Neutralizing TreatmentCurl Cult REGENERATE step two neutralizing treatment to stop the waving process made with pea proteins to deeply nourish and hydrate the hair and Argan oil to protect against oxidation, leaving the hair fiber soft & shiny.Size: 1000 mlUsage Instructions: Apply generously over LIBERATE Step One Permanent Styling Lotion to hair to ensure even satur..

Curl Cult Revive Hydrating Conditioner

Curl Cult Revive Hydrating Conditioner

Curl Cult Revive Hydrating ConditionerA moisturizing conditioner to support the Curl Cult permanent styling service as well as naturally curly or textured hair. Keeps curls healthy and hydrated, while offering protection and strength with PisumProtex technology.Size: 250 mlUsage Instructions: Apply to wet hair Leave for 2 minutes and rinse..

Curl Cult Tool Kit

Curl Cult Tool Kit
(Coming Soon)

Curl Cult Tool KitCurl Cult special offer is here for a limited time only!Size: 1 KitIncludes: 1 Magic Wands (2 pk) 1 Chem Catcher ..

Curl Cult Wave Salon Opener Intro (Large)

Curl Cult Wave Salon Opener Intro (Large)

Curl Cult Wave Salon Opener Intro (Large)A fixation on texture, real, touchable, grow-out with you, bend with you, live like you, texture.Size: 1 PackFeatures & Benefits: 2 x PREPARE Clarifying Shampoo (1000 ml) 2 x LIBERATE Step 1 Permanent Styling Lotion 500 ml 2 x REGENERATE Step 2 Neutralizing Treatment (1000 ml) 2 x Jumbo Thermocap (5 pk) 6 x REFRESH Hydrating Shampoo (250 ml) ..

Curl Cult Wave Salon Opener Intro (Small)

Curl Cult Wave Salon Opener Intro (Small)

Curl Cult Wave Salon Opener Intro (Small)A fixation on texture, real, touchable, grow-out with you, bend with you, live like you, texture.Size: 1 PackFeatures & Benefits: 1 PREPARE Clarifying Shampoo (1000 ml) 1 LIBERATE Step 1 Permanent Styling Lotion 500 ml 1 REGENERATE Step 2 Neutralizing Treatment (1000 ml) 1 Jumbo Thermocap (5 pk) 3 x REFRESH Hydrating Shampoo (250 ml) 3 x REVIVE Hydrati..

Showing 1 - 17 of 17 Results
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For over 25 years, we've grown to meet your needs. Travelling many miles and evolving around trends and market demands, sourcing only the most exclusive, highest quality products and ethical brands from around the world to enhance your business. 

We have worked hard, as an independently owned and operated company, to build a reputation that is widely respected within the industry. We are lifelong learners who strive to be a diverse, inclusive, socially responsible leader in the industry.  

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