Alcove Curl ActivatorProtection and Hydrating actives. Defines and separates curls while adding volume, texture and shine.Size: 250 mlFeatures & Benefits: Frizz-free formula ideal to support soft, casual waves Effective in high humidity environmentsUsage Instructions: Distribute thoroughly through clean damp hair Scrunch dry for casual curls and waves..
Alcove Molding PasteProvides pliable definition and texture and gives a matte finish.Size: 100 mlFeatures & Benefits: Matte finish Provides pliable definition and textureUsage Instructions: Rub desired amount between the palms of the hands and apply to damp or styled hair for texture, piecing and defining...
Alcove Multitasking MistHydration, Protection, Fortifying and Repair Actives.Size: 250 mlFeatures & Benefits: Reduces blow-dry time Light conditioning Hydration Heat protection Colour protection Shine Detangling UV protection Anti-frizz Anti-staticUsage Instructions: Spray on clean, damp hair and comb through Style as desired..
Alcove Restructuring MaskRepair and Fortifying actives, designed to hydrate and repair damaged hair.Size: 250 mlFeatures & Benefits: With continued use, this highly effective mask revitalizes hair, restoring shine and manageability.Usage Instructions: Apply a small quantity on damp hair and distribute thoroughly from roots to ends. Leave in for 5-10 minutes and rinse...
Alcove SerumRepair and Hydration Actives, creates instant shine and long-term conditioning without leaving residue.Size: 100 mlFeatures & Benefits: Oil-based formula has a unique quality of instant absorption.Usage Instructions: Place a small amount of serum in the palms of the hands and apply from the roots to the ends. May be used on wet or dry hair. Use as often as necessary...
Alcove Strong Hold HairsprayYour hair won't budge! Alcove introduces a firm hold hairspray that offers shine, protection from UV, heat and colour fade, while also being anti-static and anti-frizz.Size: 210 g..
Alcove Styling CreamProtects up to 400°f (204°c), gives volume, hydration, shine and flexibility to your hair.Size: 250 mlFeatures & Benefits: Protection and Hydratation Actives Defines curlsUsage Instructions: Evenly massage a small amount on clean, towel-dried hair from new growth to ends. Comb through and style as usual...
Alcove Styling JellyProvides shine and reduces frizz on straight hair, while also giving soft hold and humidity control on wavy, curly or coiled hair.Size: 250 mlHair Type & Condition: For all hair typesFeatures & Benefits: Protection and Hydration Actives For straight hair: Adds Shine & Reduces Frizz For Wavy, Curly & Coily Hair: Soft Hold & Humidity Control Usage Instructions: Distribute a smal..
Alcove Thermal Protection SprayProtection and Hydratation Actives.Size: 250 mlFeatures & Benefits: Protects up to 400°f (204°c) Gives volume, Hydration, shine And flexibility to your hairUsage Instructions: Spray from roots to ends on wet, damp or dry hair and style as usual. When applying on dry hair, spray 6 inches away from the hair and let the product set for 2 minutes before hot iron appli..
Alcove Volumizing MousseProvided feather-light volume, enhances shine and protects against humidity.Size: 200 mlHair Type & Condition: Ideal for fine to medium hairFeatures & Benefits: Protection and Hydration Actives Offers all day supportUsage Instructions: Dispense 2-3 pumps and distribute evenly through clean, damp hair prior to blow drying..
For over 25 years, we've grown to meet your needs. Travelling many miles and evolving around trends and market demands, sourcing only the most exclusive, highest quality products and ethical brands from around the world to enhance your business.
We have worked hard, as an independently owned and operated company, to build a reputation that is widely respected within the industry. We are lifelong learners who strive to be a diverse, inclusive, socially responsible leader in the industry.
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