West Coast Beauty

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amika



amika is a collective of radically curious creatives, hairstylists, chemists, and product enthusiasts who believe in the power of community and the beauty of diversity amika strives to be your hair’s best friend, support your individuality, and provide an inclusive space for self-expression.

Here at amika, all hair is welcome™. amika unique collections were created with various strengths to ensure it is all-encompassing when it comes to different hair types, textures, and styles even better, amika is here to help you and your clients find a customized routine and encourage mixing and matching our collections together.

If you have any questions or would like more information about the amika products we carry, please contact WCB Customer Service or your Sales Representative at WCB.


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Showing 43 - 63 of 82 Results
amika Perk Up Plus Extended Clean Dry Shampoo

amika Perk Up Plus Extended Clean Dry Shampoo

amika Perk Up Plus Extended Clean Dry ShampooThe plus-one that goes above and beyond! Infused with gentle aha mandelic acid, rambutan seed extract, and arrowroot powder, perk up plus allows you to extend time between wash days even further than other dry shampoos**, helping to keep scalp healthy with no grittiness. This invisible dry shampoo helps absorb and remove*** oil, protects against buildup..

amika Perk Up Ultra Oil Control Dry Shampoo

amika Perk Up Ultra Oil Control Dry Shampoo

amika Perk Up Ultra Oil Control Dry ShampooDial up hair's highest potential. Size: 84 ml, 250 ml & 339 mlHair Type & Condition: For extra oily scalpsFeatures & Benefits: Clinically proven oil removal Dry feel + finish ..

amika Plus Size Perfect Body Mousse

amika Plus Size Perfect Body Mousse

amika Plus Size Perfect Body MousseAn airy, medium-hold mousse that gives hair a fuller look + feel, while providing volume + body. Plus, it protects hair against heat up to 450°f.Size: 45 ml & 252 mlHair Type & Condition: For all hair types looking for airy, fuller look and feelFeatures & Benefits: Amp up the volume! This oh-so-cushiony mousse results in fuller, healthy-looking hair, giving your..

amika Power Hour Curl Refreshing Spray

amika Power Hour Curl Refreshing Spray

amika Power Hour Curl Refreshing SprayThis lightweight curl refreshing spray instantly revives, redefines, and moisturizes all waves, curls, and coils-- for soft, touchable hair.Size: 200 mlHair Type & Condition: For anyone with natural curls, coils, and wavesFeatures & Benefits: All curls are welcome! Bring your dull, second (or third) day curls back to life. This lightweight spray instantly rev..

amika Premium Salon Bag

amika Premium Salon Bag

amika Premium Salon BagSize: Small..

amika Pro Smooth Over Frizz-Fighting Treatment

amika Pro Smooth Over Frizz-Fighting Treatment

amika Pro Smooth Over Frizz-Fighting TreatmentA clinically proven, long-lasting smoothing treatment that reduces frizz for 6-7 weeks without?compromising your client's personal style or hair texture. Discover a new way to smooth all hair types with this first-of-its-kind, salon-only?service that fights frizz for 6-7 weeks. This intensive smoothing treatment is formulated without formaldehyde or p..

amika Pro Smooth Over Frizz-Fighting Treatment Starter Set

amika Pro Smooth Over Frizz-Fighting Treatment Starter Set

amika Pro Smooth Over Frizz-Fighting Treatment Starter SetPro Smooth Over Frizz-Fighting Treatment: A clinically proven, long-lasting smoothing treatment that reduces frizz for 6-7 weeks without?compromising your client's personal style or hair texture. Pro Smooth Over Priming Shampoo: A clarifying shampoo to help breakdown product buildup for the ultimate hair prep.Size: approx 11 usesIncludes: ..

amika Pro Smooth Over Frizz-Fighting Treatment Trial Set

amika Pro Smooth Over Frizz-Fighting Treatment Trial Set

amika Pro Smooth Over Frizz-Fighting Treatment Trial SetPro Smooth Over Frizz-Fighting Treatment: A clinically proven, long-lasting smoothing treatment that reduces frizz for 6-7 weeks without?compromising your client's personal style or hair texture. Pro Smooth Over Priming Shampoo: A clarifying shampoo to help breakdown product buildup for the ultimate hair prep.Size: approx 3 usesIncludes: 1 ..

amika Pro Smooth Over Priming Shampoo

amika Pro Smooth Over Priming Shampoo

amika Pro Smooth Over Priming ShampooA clarifying shampoo to help breakdown product buildup for the ultimate hair prep. Stock this performance-packed shampoo at your salon's backbar to deeply cleanse all hair types. It's the perfect primer for the pro smooth over frizz-fighting treatment, breaking down buildup to allow the treatment to properly penetrate. This clarifying formula is packed with po..

amika Pumps For Liter Bottles

amika Pumps For Liter Bottles

amika Pumps For Liter BottlesSet of 2 pumps which fit all new amika shampoo + conditioner liters. Allows for easier usage of liter bottles by allowing you to pump the products vs. having to squeeze the bottles.Size: Set of 2..

amika Reset Clarifying Gel Shampoo

amika Reset Clarifying Gel Shampoo

amika Reset Clarifying Gel ShampooHit the reset button on your scalp. This charcoal-infused gel-to-foam shampoo rids hair of oil, dirt, odor, and sweat while replenishing moisture and reviving volume.Size: 200 mlHair Type & Condition: For all hair typesFeatures & Benefits: Infused with scalp-loving ingredients like pink clay and charcoal, indian cress stem extract, and sea buckthorn, this innovat..

amika Reset Cooling Gel Conditioner

amika Reset Cooling Gel Conditioner

amika Reset Cooling Gel ConditionerThis menthol-infused cooling conditioner is a breath of fresh (h)air! it delivers lightweight hydration and restores moisture balance.Size: 200 mlHair Type & Condition: For all hair typesFeatures & Benefits: Hit reset with this cooling conditioner that gives your strands a refreshing burst of hydration. Delivers lightweight hydration while restoring moisture. En..

amika Reset Pink Charcoal Scalp Cleansing Oil

amika Reset Pink Charcoal Scalp Cleansing Oil

amika Reset Pink Charcoal Scalp Cleansing OilAn oil-to-foam purifying pre-wash that breaks down product build-up, absorbs toxins, and refreshes the scalp.Size: 200 mlHair Type & Condition: For all hair types, especially those in need of a deep cleanse for their scalp. perfect for dry shampoo lovers and for those with a dry, itchy scalp.Features & Benefits: Great hair starts at the scalp. This in..

amika Rising Star Volumizing Finishing Spray

amika Rising Star Volumizing Finishing Spray

amika Rising Star Volumizing Finishing SprayDon't fall flat! Rising star volumizing finishing spray lifts hair at the root for instant root lift that lasts all day long. Step into the limelight with volume worthy of the hair hall of fame. This revitalizing spray that lifts strands at the roots for instant + all day root lift without stiffness or crunch. A single spritz offers a 1-way ticket to st..

amika Salon Cape

amika Salon Cape

amika Salon CapeBring the amika style to your salon! This client-friendly, professional salon cape is designed to protect clothing during chemical, cutting, and styling services.Color: BlackFeatures & Benefits: Water resistant Adjustable 6 snap closure Measurement: 65" x 57" 100% polyester Machine washable..

amika Salon Intro 2024 (Brooklyn)

amika Salon Intro 2024 (Brooklyn)

amika Salon Intro 2024 (Brooklyn) amika special offer is here for a limited time only! Size: 1 PackPurchase: 2 x normcore signature shampoo (9.2 oz) 2 x normcore signature conditioner (9.2 oz) 2 x soulfood nourishing mask (8.5 oz) 2 x smooth over frizz-fighting treatment (6.7 oz) 1 supernova moisture & shine cream (3.38 oz) 2 x the wizard detangling primer (5.1 oz) 2 x the wizard si..

amika Salon Intro 2024 (Manhatten)

amika Salon Intro 2024 (Manhatten)

amika Salon Intro 2024 (Manhatten) amika special offer is here for a limited time only! Size: 1 PackPurchase: 3 x normcore signature shampoo (9.2 oz) 3 x normcore signature conditioner (9.2 oz) 3 x soulfood nourishing mask (8.5 oz) 2 x smooth over frizz-fighting treatment (6.7 oz) 2 x supernova moisture & shine cream (3.38 oz) 2 x the wizard detangling primer (5.1 oz) 3 x perk up ul..

amika Salon Intro 2024 (Queens)

amika Salon Intro 2024 (Queens)

amika Salon Intro 2024 (Queens) amika special offer is here for a limited time only! Size: 1 PackPurchase: 2 x normcore signature shampoo (9.2 oz) 2 x normcore signature conditioner (9.2 oz) 1 soulfood nourishing mask (8.5 oz) 1 smooth over frizz-fighting treatment (6.7 oz) 2 x the wizard silicone-free detangling primer (5.1 oz) 2 x the wizard detangling primer (5.1 oz) 2 x perk up dry ..

amika Shower Cap

amika Shower Cap

amika Shower CapShower without sabotaging your style.Color: Pink signature printUsage Instructions: To stay dry, tuck hair into cap + pull elastic securely over head. To enhance treatments, turn cap inside-out + place over treatment coated hair. As needed, hand wash or machine-wash on gentle cycle. Hang to dry...

amika Soulfood Nourishing Mask

amika Soulfood Nourishing Mask

amika Soulfood Nourishing MaskUltra-luxurious + rich mask is packed with vitamins + nutrients to condition the hair making it soft, silky, and smoother than ever. Size: 30 ml, 100 ml, 250 ml & 500 mlHair Type & Condition: For all hair types, especially those in need of deep hydrationFeatures & Benefits: Like a cool drink of water for your hair, this mask quenches hair's thirst. The rich, moistur..

amika Superfruit Star Hair Styling Oil

amika Superfruit Star Hair Styling Oil

amika Superfruit Star Hair Styling Oilamika's NEW lightweight multi-tasking hair oil protects against heat up to 450°F, while leaving hair twice as smooth with a glossy shine. It also leaves hair 7x stronger with 86% less breakage. Ideal for fine-thick hair types, 1-3c.Size: 50 mlHair Type & Condition: For fine, medium, and thick hair typeFeatures & Benefits: Reduces breakage Smooths frizz..

Showing 43 - 63 of 82 Results
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For over 25 years, we've grown to meet your needs. Travelling many miles and evolving around trends and market demands, sourcing only the most exclusive, highest quality products and ethical brands from around the world to enhance your business. 

We have worked hard, as an independently owned and operated company, to build a reputation that is widely respected within the industry. We are lifelong learners who strive to be a diverse, inclusive, socially responsible leader in the industry.  

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