ISO Hair Care is the leader in the professional hair industry with advanced waving technology, prescriptive-based texture products, and long-lasting, luminous haircolor. As an exclusive professional-only salon brand, ISO has earned a reputation as the preferred stylist choice for its innovative formulations.

ISO's award-winning, patented, damage-free Option Waving system has been voted the "Stylist Choice" from BehindTheChair.com for ten years in a row. With four different thio-free formulas, stylists can texturize with confidence and ease to create natural-looking results.

ISO's i.Color Permanent and i.Luminate Demi-Permanent haircolor systems take the hassle and guesswork out of haircolor. Featuring revolutionary formulas packed with Triplex-C patented conditioners and Tri-Active Technology to extend color longevity, ISO offers a comprehensive palette of perfectly balanced shades with guaranteed predictable, long-lasting and healthy results.

If you have any questions or would like more information about the ISO Hair Care products we carry, please contact WCB Customer Service or your Sales Representative at WCB.