Pureology was created specifically for professional colourists and their clients. Its highly concentrated ZeroSulfate shampoos and the exclusive AntiFade Complex help colour-treated hair retain its fresh-from-the-salon vibrancy with every use, while its Vegan, Dual Benefit Formulas provide Custom Care for every hair type.

Pureology’s mission is to provide the highest-quality prestige products that enhance color radiance and brilliance, dramatically improve hair condition and ensure longer-lasting haircolor, guaranteed. Its products allow you to indulge in the ultimate multisensory experience with highly concentrated formulas bursting with superior ingredients.

If you have any questions or would like more information about the Pureology Hair Care products we carry, please contact WCB Customer Service or your Sales Representative at WCB.