In 1971, Arnold and Sydell Miller founded what is now one of the world’s best-selling faux lash brands. The original Ardell lashes, Duralash Individuals, were created to add realistic, volume and length to lashes, enhancing but not overpowering natural beauty. Ardell lashes, the name, a blend of Arnold and Sydell, quickly grew in popularity, prompting the brand to add additional styles such as the signature Wispies, 105s and 101s, but staying true to its mission of giving women beautiful, unforgettable eyes.

In the decades following the introduction of the very first Ardell lashes, the brand earned its title as one of the most widely recognized names in faux lashes by catering not just to women looking to enhance their own beauty, but also to legions of beauty professionals and Hollywood makeup artists. The comfort and affordability of Ardell lashes makes them a small luxury that elevates beauty to another level. Makeup artists will agree that a Red Carpet look is not complete without a pair of lashes to accentuate the eyes and add glamour. Today, Ardell offers an extensive lash collection with more than 125 different styles to suit every woman, every event and every lifestyle. Ardell’s coveted natural looking, lush lashes are now available at thousands of retail and professional outlets worldwide.

If you have any questions or would like more information about the Ardell products we carry, please contact WCB Customer Service or your Sales Representative at WCB.