Fake Bake’s patented self-tanning formula works with every skin tone and every skin type because it works by enhancing your skin’s own pigments thus giving you a more natural-looking tan. Fake Bake sunless tanners also have a built-in color guide, a dark temporary color, when applied that “shows where it goes” on your skin so there’s no chance of having streaks. This means you get a perfectly even tan, every time. Fake Bake not only gives you the perfect bronze glow any time of the year, but also deeply moisturizes and protects your skin without clogging your pores or irritating sensitive skin.