West Coast Beauty

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info@west-coast-beauty.com

Only Available for Canadian Professional Beauty Trade

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 Showroom location Victoria & Nanaimo closed Saturday November 30
 All other locations open 9:00 am - 1:00 pm on Saturday November 30
 Showroom location Vancouver 5th Ave closed Sunday until further notice!

Joico Style & Finish

Style and substance? It's the only way we know. Joico Style & Finish formulas feature the latest and greatest breakthroughs in hair care and styling technology to meet every styling challenge head on, while actually improving and maintaining the condition of your hair.


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Showing 1 - 18 of 18 Results
Joico Beach Shake Texturizing Finisher

Joico Beach Shake Texturizing Finisher

Joico Beach Shake Texturizing FinisherBeach Shake Texturizing Finisher is a tactile, fact-drying Aerosol to achieve tousled waves for medium to thick hair. Creates sexy separation without the use of harsh and drying salts. Rich coconut and sunflower seed oils keep thick and coarse hair hydrated while silky smooth beeswax carves out that beach texture for a modern, beach-glam look. Size: 169 gHair ..

Joico Blonde Life Blonde Strong Detangler

Joico Blonde Life Blonde Strong Detangler

Joico Blonde Life Blonde Strong DetanglerBe blonde and fearless with NEW Blonde Strong Detangler, ultra-lightened hair's new daily protector! This multitasking protector helps detangle those fragile strands while keeping them resilient and shielded from UV rays and heat-styling tools.Size: 200 mlFeatures & Benefits: Detangles and leaves fragile strands feeling hydrated Helps prevent and mend spli..

Joico Body Shake Texturizing Finisher

Joico Body Shake Texturizing Finisher

Joico Body Shake Texturizing FinisherBody Shake Texturizing Finisher is a fine, dry Aerosol to achieve plush volume for fine to medium hair. Body and volume without a stiff, tacky finish. Uses Aluminium starch and light, crystal clear resins to create fullness with fluid movement giving the illusion of naturally thicker hair with an abundance of body. Size: 169 gHair Type & Condition: For medium t..

Joico Dream Blowout Thermal Protection Crème

Joico Dream Blowout Thermal Protection Crème

Joico Dream Blowout Thermal Protection CrèmeGet the luxuriously soft, smooth, long-lasting blowout of your dreams!Size: 200 mlFeatures & Benefits: Up to 450°F of heat protection Reduces breakage by over 75% against combing breakage on damaged hair vs. a non-conditioning shampoo Up to 50% faster drying time..

Joico Flip Turn Volumizing Finishing Spray

Joico Flip Turn Volumizing Finishing Spray

Joico Flip Turn Volumizing Finishing SprayIt's the Olympics of hair maneuvers. We're talking about that classic, flip-your-head-upside-down-for-a-volumizing-fluff drill. Joico Flip Turn Volumizing Finishing Spray was made the move ten times better with the most exciting styling spray you'll ever get your hands into: Spritz your locks upside-down, sideways, backwards... however and wherever you nee..

Joico Hair Shake Finishing Texturizer

Joico Hair Shake Finishing Texturizer

Joico Hair Shake Finishing TexturizerYou'll know it's radically different the second you shake the bottle: That's when the stainless steel ball was tucked inside (think paint-can genius) begins to work its magic, turning Joico extraordinary new liquid-to-powder texturizer into a micro-fine mist that amps up hair with the most touchable, velvety-soft, mega-volume finish. Spray it, layer it, style i..

Joico Heat Hero Glossing Thermal Protector

Joico Heat Hero Glossing Thermal Protector

Joico Heat Hero Glossing Thermal ProtectorThe instant you spray it on, this brilliant hair guardian springs into action, protecting each strand from the thermal assault of blow-dryers, flat irons, and other damaging heat-styling tools. Along with it? A healthy, glossy sheen that fortifies strands and locks out hair-dulling pollutants. Size: 180 mlFeatures & Benefits: Thermal protection up to 450°..

Joico Heat Set Blowout Perfecting Creme

Joico Heat Set Blowout Perfecting Creme
(Out of Stock)

Joico Heat Set Blowout Perfecting CremePeople pay mega dollars for the perfect blowout; but you should also be able to nail the maneuver at home without the help of a pro. And that's exactly why Joico has put all the tricks of a good blow dry into a single, brilliant styling product: This all-in-one, Level 3-hold creme reduces your drying time, detangles and defrizzes the friskiest of strands; off..

Joico Humidity Blocker+ Protective Finishing Spray

Joico Humidity Blocker+ Protective Finishing Spray

Joico Humidity Blocker+ Protective Finishing SprayDon't let your fresh blowout or pristine flat-iron style go unprotected against rainy, humid weather. This light-hold humidity-buster works tirelessly, depositing an invisible, 24-hour shine-shield of frizz and static protection over all your hard work. It's an all-in-one frizz fighter, amped-up with a bit of hold, shine, and protection against po..

Joico InstaTint™ Temporary Shimmer Spray

Joico InstaTint™ Temporary Shimmer Spray

Joico InstaTint™ Temporary Shimmer SprayLove bold, bright haircolors, but too shade-shy to commit? Joico InstaTint comes on strong, delivering shimmering, shining, devastatingly dazzling color... Spray directly onto finished 'dos for instafabulous pops of color, or mix and mingle all five shades to create your own custom tint. Dye-hard Joico Color Intensity fan? Layering InstaTint over stran..

Joico JoiGel Firm Styling Gel

Joico JoiGel Firm Styling Gel

Joico JoiGel Firm Styling GelYour hair is tough, tenacious, thick, even coarse at times; it needs a Styling Gel that will fearlessly stand up to its feistiness. And that's why this firm-hold formula... so supportive, it gives those spirited tresses a run for their money. Hold Level: 8Size: 250 ml & 1 LitreHair Type & Condition: For hard-to-hold hairFeatures & Benefits: Maximum styling control a..

Joico JoiGel Medium Styling Gel

Joico JoiGel Medium Styling Gel

Joico JoiGel Medium Styling GelYou want hold. You want shine. You want pliability and movement. But you don't want someone saying, "Hey, you've got product in your hair." Which is exactly why you will adore this right-in-the-middle Styling Gel, designed to deliver just the right stuff-plus moisture, body, and volume-in one fell swoop. Hold Level: 4Size: 250 mlHair Type & Condition: All hair type..

Joico JoiMist Firm Finishing Spray

Joico JoiMist Firm Finishing Spray

Joico JoiMist Firm Finishing SprayThanks to JoiMist Firm Finishing Spray, which has the uncanny ability to recollect whatever style you coiffed in the a.m., and reproduce it like magic in the p.m. (even after a thorough brush-through). No snarls, breakage, tugging in sight. Hold Level: 9Size: 300 mlHair Type & Condition: Fine or coarse hair, this pick gets the job done for anyone needing a firm ..

Joico JoiMist Medium Styling and Finishing Spray

Joico JoiMist Medium Styling and Finishing Spray

Joico JoiMist Medium Styling and Finishing SprayThe blowout's perfect. And you want it to stay that way, without resorting to a bulletproof layer of hairspray that paralyzes great movement and flexibility. That's exactly the time to reach for JoiMist Medium Styling & Finishing Spray... a right-down-the-middle hold that locks your style all day long; blocks humidity; adds shine; and still welcomes ..

Joico JoiWhip Firm Hold Design Foam

Joico JoiWhip Firm Hold Design Foam

Joico JoiWhip Firm Hold Design FoamEvery artist needs their favorite tool... and that might very well be this oh-so-concentrated mousse, which is known to build extraordinary volume in any hair styling masterpiece you choose to create. Your work will shine and tower over the rest of them. Hold Level: 7Size: 300 mlHair Type & Condition: All hair types crave JoiWhip Design Foam, but fine, limp loc..

Joico Power Spray Fast-Dry Finishing Spray

Joico Power Spray Fast-Dry Finishing Spray

Joico Power Spray Fast-Dry Finishing SprayThe pride and joy - and Power Spray Fast-Dry Finishing Spray everyone in the industry is talking about. Imagine a hairspray that gives you ultra-firm hold... the finest aerosol mist that increases shine by 170%... saves your style from humidity... protects hair from heat styling... and lasts three days. Need more convincing? It actually offers a range of h..

Joico Power Whip Whipped Foam

Joico Power Whip Whipped Foam

Joico Power Whip Whipped FoamWhen you're craving creamy, and you want to turn the volume way, way up, serve yourself a daily dollop of this finest styling foam. It's luxe, rich, and actually nourishing to hair... resulting in super-size density that even the feistiest humidity won't topple for a full 72 hours. Hold Level: 9Size: 50 ml & 300 mlHair Type & Condition: All hair types - but fine, lim..

Joico Tint Shot Root Concealers (Blonde)

Joico Tint Shot Root Concealers (Blonde)

Joico Tint Shot Root Concealers (Blonde)That color appointment is still a few weeks out... but those telltale roots are right on time. The ultimate MacGyver solution? A few strategic passes of Tint Shot, Joico master-in-disguise root concealer that keeps grow-out under lock and key. Size: 73 mlHair Type & Condition: For blonde hair with dark or gray rootsFeatures & Benefits: With a flash-dry form..

Showing 1 - 18 of 18 Results
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For over 25 years, we've grown to meet your needs. Travelling many miles and evolving around trends and market demands, sourcing only the most exclusive, highest quality products and ethical brands from around the world to enhance your business. 

We have worked hard, as an independently owned and operated company, to build a reputation that is widely respected within the industry. We are lifelong learners who strive to be a diverse, inclusive, socially responsible leader in the industry.  

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