West Coast Beauty

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Joico Color Intensity

Discover a whole new spectrum of brilliant color with Joico Color Intensity - Joico intensely concentrated pigments designed to help you create over-the-top vibrancy that lasts through 20 shampoos.

Use them straight from the tube, or mix and mingle shades to your heart’s content - the creative possibilities are endless!


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Showing 1 - 8 of 8 Results
Joico Color Intensity Confetti Collection

Joico Color Intensity Confetti Collection

Joico Color Intensity Confetti Collection Introducing the Confetti Collection, an explosion of fun, candy-colored semi-permanent shades that transform every mane into a reason to celebrate. Don't worry about fadage or damage crashing the party. NEW Color Intensity Mint, Sky, Lilac, Rose and Peach have major staying power—thanks to the one-of-a-kind Pastel Extend Technology, which secures these pla..

Joico Color Intensity Eraser

Joico Color Intensity Eraser

Joico Color Intensity EraserPastels or brights? Unicorn or Pinwheel technique? Which hot new haircoloring trend will your clients jump on next? Thanks to Joico's NEW Color Intensity Eraser, color-obsessed clients can now change their custom color quickly and easily while leaving locks gleaming in healthy condition! In 30 minutes or less, the brilliant K-PAK® Keratin-enriched formula lifts dire..

Joico Color Intensity Love Aura Collection

Joico Color Intensity Love Aura Collection

Joico Color Intensity Love Aura CollectionOpen your mind and heart to unlimited creative possibilities with Love Aura, a sparkling new Color Intensity collection from Joico Brand Ambassador Larisa Love. Inspired by the physical and emotional transformation of positive energy and connection, this artistic palette of five whimsical shades will spark a whole new love affair with color.Shades Availabl..

Joico Color Intensity LoveFest Collection

Joico Color Intensity LoveFest Collection

Joico Color Intensity LoveFest CollectionThe LOVEFEST Collection was inspired by Joico Brand Ambassador Larisa Love and her creative, colorful life. This collection is all about creativity, freedom of expression, individuality, bold and bright living and links perfectly to cool, music festival culture. Lively LoveFest Collection, a duo of utterly cool, creative shades that harmonize perfectly wit..

Joico Color Intensity Metallic Muse Collection

Joico Color Intensity Metallic Muse Collection

Joico Color Intensity Metallic Muse Collection What happens when reflective metals meet color intensity? Instant attraction!Introducing Joico Color Intensity Metallic Muse Collection, new impossible-to-resist shades that perfectly mimic the muted luster of liquid metal. Think fresh, modern, multidimensional cool and warm-toned metallized hues.Features & Benefits: Modern, multidimensional m..

Joico Color Intensity Pearl Pastel Collection

Joico Color Intensity Pearl Pastel Collection

Joico Color Intensity Pearl Pastel CollectionDiscover a dazzling spectrum of bold, brilliant color with Joico color intensity - intensely concentrated pigments designed to help you create over-the-top vibrancy that lasts through 15 shampoos. Color Intensity?s intermixable formula can be applied straight from the tube, or mix and mingled to your heart?s content for endless creative possibilities. B..

Joico Color Intensity Tropics Collection

Joico Color Intensity Tropics Collection

Joico Color Intensity Confetti Collection Introducing the COLOR INTENSITY TROPICS color collection, a collection featuring four sizzling bright shades that will instantly turn up the heat this summer! Kelly Green: is perfect for creating the stunningly rich botanical greens only found in the heart of a jungle paradise. True Blue: will cool you down with its deep and dreamy island ocean hue. Add ..

Joico Vero K-PAK Color Intensity Semi-Permanent Creme Color

Joico Vero K-PAK Color Intensity Semi-Permanent Creme Color

Joico Vero K-PAK Color Intensity Semi-Permanent Creme ColorJoico Vero K-PAK Color Intensity Color System gives haircolor pros the power to create vivid, on-trend, insanely intense shades. This intermixable palette of semi-permanents includes the three new shades - Red and Orange - plus supporting shades of Blue, Magenta, Purple, Green, along with a Clear Mixer, so that it's possible to create any ..

Showing 1 - 8 of 8 Results
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For over 25 years, we've grown to meet your needs. Travelling many miles and evolving around trends and market demands, sourcing only the most exclusive, highest quality products and ethical brands from around the world to enhance your business. 

We have worked hard, as an independently owned and operated company, to build a reputation that is widely respected within the industry. We are lifelong learners who strive to be a diverse, inclusive, socially responsible leader in the industry.  

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