Joico Blonde Life Balayage LightenerNo more having to choose between lift and creative freedom. We've teamed the power of Blonde Life Lightening Powder with the precision of kaolin clay in our NEW Blonde Life Balayage Lightener that lifts hair up to 7+ levels in a single application. With our soft clay formula that provides powerful lift, and stays put throughout painting and processing, balayage ..
Joico Blonde Life Blonde Strong DetanglerBe blonde and fearless with NEW Blonde Strong Detangler, ultra-lightened hair's new daily protector! This multitasking protector helps detangle those fragile strands while keeping them resilient and shielded from UV rays and heat-styling tools.Size: 200 mlFeatures & Benefits: Detangles and leaves fragile strands feeling hydrated Helps prevent and mend spli..
Joico Blonde Life Brightening ConditionerForget those dense, overly heavy moisturizing treatments designed for "bleach blondes." Joico has teamed the lightness of a lotion and the power of a serum in our deeply nourishing Brightening Conditioner that instantly revives blonde hair without weighing things down. Size: 50 ml, 250 ml & 1 LitreHair Type & Condition: Any bleached, double-processed, or hi..
Joico Blonde Life Brightening MasqueMasques are for hiding things...but it won't be your blonde hair once you've spent a few minutes with our brilliant blonde-brightening formula. This quick-rinse, magician-of-a-treatment instantly hydrates, softens, and amps up your pale strands by neutralizing those nasty trace minerals that lead to dullness and yellowing. Size: 50 ml & 150 mlHair Type &..
Joico Blonde Life Lightening PowderThere's nothing wrong with having a blonde moment. Especially if that moment is spent gently cleansing your highlighted hair with Joico extraordinary sulfate-free Brightening Shampoo - a satisfying experience that lifts away dirt and oil, restores hair's optimal pH level, banishes brass, and produces a luscious lather that most sulfate-free shampoos simply can't ..
Joico Blonde Life Brightening VeilA multi-tasking wonder that treats vulnerable blonde locks and protects them from mechanical, thermal and UV damage for beautifully brilliant, healthy looking blondes that shine.Size: 50 ml & 150 ml Features & Benefits: Detangles Shields hair from UVA/UVB's rays protecting hair color against damage and fading due to exposure Helps keep blondes bright..
Joico Blonde Life Brilliant Glow Brightening OilGet ready for a blast of crystal-clear shine and softness - the kind of gorgeous illumination that puts a powerful spotlight on blondes. Just a single application of NEW Blonde Life Brilliant Glow Brightening Oil instantly revs up the radiance of even the lightest blonde hair, nourishing and protecting each delicate strand with a megawatt gleam.Size:..
Joico Blonde Life Brilliant Tone Violet Smoothing FoamLuxuriously creamy and cool as can be... that's the beauty of NEW Blonde Life Brilliant Tone Violet Smoothing Foam, the dual-action styling breakthrough that tackles brass and leaves hair exceptionally smooth, super soft, and Blonde Life bright.Size: 50 ml & 200 mlFeatures & Benefits: Instantly tones light blonde hair, banishing bra..
Joico Blonde Life Coconut Oil DeveloperMix some Coconut Oil into the blonding process with three NEW Blonde Life Developers - formulated to work in harmony with all Blonde Life lighteners and toners to leave hair feeling soft and hydrated. Joico creamy, Coconut Oil-enriched Blonde Life Developers - in 5, 20, and 40 Volume - work in tandem with our Blonde Life lighteners and toners to add the litt..
Joico Blonde Life Creme LightenerWhen you want to go beautifully blonde-and go there fast-NEW Blonde Life Creme Lightener turns up the power and rockets you to bombshell status in no time flat. With bondbuilding Arginine and moisture-locking exotic oils, Joico's fastest lifting creme lightener delivers up to 9+ levels of lift and beautiful, shiny-looking hair that will blow you away.Size: 8.5 ozFe..
Joico Blonde Life Demi GlossMeet the NEW Blonde Life Demi Gloss that checks all the must-haves on your list. These seven gloss-giving liquid toners are designed to boost shine, neutralize brassy blondes, and customize your Blonde Life masterpiece. Blonde Life Demi Gloss shades are the most versatile tool in the entire Blonde Life system - allowing you to tone and customize pre-lightened hair with..
Joico Blonde Life Hyper High Lift Crème Color The power to go pale without bleach; deliver the healthiest blonde on the block; and achieve up to 5 levels of lift to natural hair without sacrificing a single strand. That's the magic of Blonde Life Hyper High Lift Permanent Crème Color, now available in three new shine-enhancing shades: Champagne, Pearl, and Clear Booster. With one-step lightening a..
Joico Blonde Life Lightening Powder... Simply put, your client's blonde, better. Enhances golden strands with an ultra-high-lift formula that safely kicks you up to 9+ levels faster than any previous Joico lightener.Size:1.5 oz, 1 LB & 2 LBFeatures & Benefits: No damaging multiple applications Reduce breakage Bypass the hassle of additives Use with foils or without Easy to rinse an..
Joico Blonde Life Quick Tone Liqui-Creme Toner5 minutes or less! That's all it takes to get fast and fabulous blonde hair with Quick Tone Liqui-Creme Toners-a swift, powerful way to make your mark on prelightened looks. Featuring anti-breakage technology and nourishing exotic oils for maximum shine, this demi-permanent Blonde Life collection of Sand, Silver, Violet, and Clear lets you trend-set go..
Joico Blonde Life SilverLight Lightening PowderThis cool-as-can-be formula is designed with CHARCOAL to help counteract brassiness while processing, while delivering the same stunning 9+ levels of lift you expect from Blonde Life. Ideal When: Pairing with cool/neutral Blonde Life Demi Gloss Shade Your client wants on-trend, cool, gray, ash or silver toned blonde hair You want ash blonde hair th..
Joico Blonde Life Violet ConditionerThe Joico Blonde Life Violet Conditioner is a cool tone-perfecting conditioner nourishes and protects while neutralizing brassy, yellow hues to maintain brilliantly bright blondes. Nutrient-rich Tamanu and Monoi oils help restore strength, softness and shine.Size: 250 ml & 1 LUsage Instructions: Apply to clean damp hair Leave in 1-3 minutes Rinse Preca..
Joico Blonde Life Violet ShampooJoico Blonde Life Violet Shampoo is a cool tone-perfecting shampoo that gently cleanses while neutralizing brassy, yellow hues to maintain brilliantly bright blondes. Nutrient-rich Tamanu and Monoi oils help restore strength, softness and shine. Size: 300 ml & 1 LUsage Instructions: Apply to wet hair Lather Leave in 1-3 minutes Rinse ..
For over 25 years, we've grown to meet your needs. Travelling many miles and evolving around trends and market demands, sourcing only the most exclusive, highest quality products and ethical brands from around the world to enhance your business.
We have worked hard, as an independently owned and operated company, to build a reputation that is widely respected within the industry. We are lifelong learners who strive to be a diverse, inclusive, socially responsible leader in the industry.
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