Alcove Styling JellyProvides shine and reduces frizz on straight hair, while also giving soft hold and humidity control on wavy, curly or coiled hair.Size: 250 mlHair Type & Condition: For all hair typesFeatures & Benefits: Protection and Hydration Actives For straight hair: Adds Shine & Reduces Frizz For Wavy, Curly & Coily Hair: Soft Hold & Humidity Control Usage Instructions: Distribute a smal..
Alcove SerumRepair and Hydration Actives, creates instant shine and long-term conditioning without leaving residue.Size: 100 mlFeatures & Benefits: Oil-based formula has a unique quality of instant absorption.Usage Instructions: Place a small amount of serum in the palms of the hands and apply from the roots to the ends. May be used on wet or dry hair. Use as often as necessary...
Alcove Violet ConditionerIf your highlights need maintenance, neutralize with violet.Size: 300 ml, 950 ml & 1 GallonFeatures & Benefits: Protection and Hydration Actives Eliminates yellow or brassy tones and refreshes faded highlights Restores strength and elasticity for hair in need of internal repair Usage Instructions: Apply evenly to cleansed, damp hair. Leave on for 1-5 m..
Alcove Hydrating ConditionerFortifying, Protection and Hydration Actives, gentle formula ensures longer lasting colour.Size: 300 ml, 950 ml & 1 GallonFeatures & Benefits: Replenishes hair in need of deep hydration and weightless conditioning Usage Instructions: Apply evenly to clean, damp hair Leave on for 1-5 minutes and rinse ..
Alcove Intro #3Save with this Alcove intro for a limited time only!Size: 1 PackFeatures & Benefits: 1 Daily Shampoo (300 ml) 1 Daily Conditioner (300 ml) 1 Hydrating Shampoo (300 ml) 1 Hydrating Conditioner (300 ml) 1 Violet Shampoo (300 ml) 1 Violet Conditioner (300 ml) 1 Volumizing Shampoo (300 ml) 1 Volumizing Conditioner (300 ml) 1 Restructuring Mask (250 ml) 1 Multitasking Mist (250 ml) 1 Se..
Alcove Restructuring MaskRepair and Fortifying actives, designed to hydrate and repair damaged hair.Size: 250 mlFeatures & Benefits: With continued use, this highly effective mask revitalizes hair, restoring shine and manageability.Usage Instructions: Apply a small quantity on damp hair and distribute thoroughly from roots to ends. Leave in for 5-10 minutes and rinse...
Alcove Styling CreamProtects up to 400°f (204°c), gives volume, hydration, shine and flexibility to your hair.Size: 250 mlFeatures & Benefits: Protection and Hydratation Actives Defines curlsUsage Instructions: Evenly massage a small amount on clean, towel-dried hair from new growth to ends. Comb through and style as usual...
Alcove Strong Hold Hairspray Tent Card (For GWP Deal - Strong Hold Hairspray)..
Alcove Molding PasteProvides pliable definition and texture and gives a matte finish.Size: 100 mlFeatures & Benefits: Matte finish Provides pliable definition and textureUsage Instructions: Rub desired amount between the palms of the hands and apply to damp or styled hair for texture, piecing and defining...
Alcove Volumizing MousseProvided feather-light volume, enhances shine and protects against humidity.Size: 200 mlHair Type & Condition: Ideal for fine to medium hairFeatures & Benefits: Protection and Hydration Actives Offers all day supportUsage Instructions: Dispense 2-3 pumps and distribute evenly through clean, damp hair prior to blow drying..
Alcove Multitasking MistHydration, Protection, Fortifying and Repair Actives.Size: 250 mlFeatures & Benefits: Reduces blow-dry time Light conditioning Hydration Heat protection Colour protection Shine Detangling UV protection Anti-frizz Anti-staticUsage Instructions: Spray on clean, damp hair and comb through Style as desired..
Alcove Curl ActivatorProtection and Hydrating actives. Defines and separates curls while adding volume, texture and shine.Size: 250 mlFeatures & Benefits: Frizz-free formula ideal to support soft, casual waves Effective in high humidity environmentsUsage Instructions: Distribute thoroughly through clean damp hair Scrunch dry for casual curls and waves..
Alcove 3 pc Kit (Highlight)Alcove special offer is here for a limited time only! Size: 1 KitIncludes: 1 Violet Shampoo (300 ml) 1 Violet Conditioner (300 ml) 1 Thermal Protection Spray (250 ml)..
Alcove Volumizing ConditionerIf you hair wants body, get these for ?volume.Size: 300 ml, 950 ml & 1 GallonFeatures & Benefits: Protection and Hydration Actives Offers lightweight volume and texture keeping hair full and shiny all day long Usage Instructions: Apply evenly to clean, damp hair Leave on for 1-5 minutes and rinse ..
Alcove Travel Sized Shampoo & Conditioner Duo (Violet)Are you new to Alcove or eager to explore more options? Discover a variety of travel size shampoo and conditioner duos.Size: 1 KitIncludes: 1 Violet Shampoo (60 ml) 1 Violet Conditioner (60 ml)..
Alcove Strong Hold HairsprayYour hair won't budge! Alcove introduces a firm hold hairspray that offers shine, protection from UV, heat and colour fade, while also being anti-static and anti-frizz.Size: 210 g..
For over 25 years, we've grown to meet your needs. Travelling many miles and evolving around trends and market demands, sourcing only the most exclusive, highest quality products and ethical brands from around the world to enhance your business.
We have worked hard, as an independently owned and operated company, to build a reputation that is widely respected within the industry. We are lifelong learners who strive to be a diverse, inclusive, socially responsible leader in the industry.
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