West Coast Beauty

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Only Available for Canadian Professional Beauty Trade

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  • L'Oréal Professionnel DIA Richesse

L'Oréal Professionnel DIA Richesse


Available Options

L'Oréal Professionnel DIA Richesse

Illuminates natural hair colour through its ammonia-free and tone-on-tone colouration process, for an ultra trendy result with a shiny reflective finish and very soft touch. Advanced alkaline technology that is ideal for natural or color-treated hair.

Size: 50 ml

Hair Type & Condition: For natural or colored hair with up to 70% white hair

Features & Benefits:
  • Rich and deep reflects with exceptional softness and ultra-shiny result
  • Lightening: Up to 1.5 levels of lift
  • Natural looking demi-blended coverage of up to 70% white hair

Usage Instructions:
  • Visit the Academy on Demand in the Professionals section for more information
  • Development Time: Between 2 - 20 minutes
  • IMPORTANT: A hair colorant can cause an allergic reaction. A skin allergy test must be completed 48 hours before application of any hair colorant. Follow the safety instructions on the inside of the carton.

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For over 25 years, we've grown to meet your needs. Travelling many miles and evolving around trends and market demands, sourcing only the most exclusive, highest quality products and ethical brands from around the world to enhance your business. 

We have worked hard, as an independently owned and operated company, to build a reputation that is widely respected within the industry. We are lifelong learners who strive to be a diverse, inclusive, socially responsible leader in the industry.  

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