Joico Defy Damage Protective ShampooDefy Damage Protective Shampoo for bond strengthening & color longevity. Gently sloughs away dirt and debris without roughing up the hair cuticle or stripping vibrant color.Size: 50 ml, 300 ml & 1 LitreHair Type & Condition: For damaged, chemical or colored hairFeatures & Benefits: Free of SLS/SLES Sulfates Decadently rich lather for a luxurious cleansing exper..
Joico Blonde Life Violet ShampooJoico Blonde Life Violet Shampoo is a cool tone-perfecting shampoo that gently cleanses while neutralizing brassy, yellow hues to maintain brilliantly bright blondes. Nutrient-rich Tamanu and Monoi oils help restore strength, softness and shine. Size: 300 ml & 1 LUsage Instructions: Apply to wet hair Lather Leave in 1-3 minutes Rinse ..
Joico Color Balance Purple ConditionerIt's the color of royalty and fittingly so, since Joico new color-correcting conditioner totally rules! Banishing disreputable brassy tones from platinum-blonde and silver hair, this yellow-mellower is also the queen of moisturizers... preserving your hair's vibrancy in the most majestic way.Size: 50 ml, 300 ml & 1 LHair Type & Condition: Blondes ..
Joico Blonde Life Balayage LightenerNo more having to choose between lift and creative freedom. We've teamed the power of Blonde Life Lightening Powder with the precision of kaolin clay in our NEW Blonde Life Balayage Lightener that lifts hair up to 7+ levels in a single application. With our soft clay formula that provides powerful lift, and stays put throughout painting and processing, balayage ..
Joico K-PAK Intense HydratorThere's dry hair... and there's hair that's so parched, so thirsty, so starved for moisture that only a serious drink could bring it back to life. Intense Hydrator is the cocktail of choice: a profoundly nourishing hair treatment (at a gentle 3.5 PH level), offering immediate hydration to hair that's gasping for air.Size: 50 ml, 250 ml & 1 LitreHair Type & Condition: Fr..
Joico Hydra Splash Hydrating ConditionerForget about those dense, overly creamy moisturizing formulas that leave dry, fine hair flat and lifeless. Hydra Splash Hydrating Conditioner brilliantly detangles and replenishes elasticity with a lightweight formula that won't weigh down hair.Size: 250 ml & 1 LHair Type & Condition: For fine - medium, dry hairFeatures & Benefits: Detangles even super fine..
Joico Holiday Trio (JoiFull)Spread "joi" this holiday season with this Joico holiday trio.Size: 1 PackIncludes: 1 JoiFULL Volumizing Shampoo (300 ml) 1 JoiFULL Volumizing Conditioner (250 ml) 1 JoiFULL Volumizing Styler (100 ml)..
Joico Curls Like Us Define & Seal Curl Defining GeleeDon't let frizz frazzle you! Keep your curls in formation with CURLS LIKE US Define & Seal, the medium-hold gelee that won't flake on you. Our buildable formula improves curl definition and creates a cast, sealing in much-needed moisture while also locking out humidity for 72 hours.Size: 250 mlFeatures & Benefits: Reduces frizz and locks out hu..
Joico Colorful Intro Free Goods (For Colorful Launch Intro)..
Joico Defy Damage Invincible Frizz-Fighting Bond ProtectorTames frizz on contact - for visibly healthier hair with a soft, glowing finish.Size: 180 mlFeatures & Benefits: 24-hour frizz protection Instant softness & shine Bond protection Thermal protection up to 450F° Guards against pollution..
Joico Blonde Life SilverLight Lightening PowderThis cool-as-can-be formula is designed with CHARCOAL to help counteract brassiness while processing, while delivering the same stunning 9+ levels of lift you expect from Blonde Life. Ideal When: Pairing with cool/neutral Blonde Life Demi Gloss Shade Your client wants on-trend, cool, gray, ash or silver toned blonde hair You want ash blonde hair th..
Joico Beach Shake Texturizing FinisherBeach Shake Texturizing Finisher is a tactile, fact-drying Aerosol to achieve tousled waves for medium to thick hair. Creates sexy separation without the use of harsh and drying salts. Rich coconut and sunflower seed oils keep thick and coarse hair hydrated while silky smooth beeswax carves out that beach texture for a modern, beach-glam look. Size: 169 gHair ..
Joico InstaTint™ Temporary Shimmer SprayLove bold, bright haircolors, but too shade-shy to commit? Joico InstaTint comes on strong, delivering shimmering, shining, devastatingly dazzling color... Spray directly onto finished 'dos for instafabulous pops of color, or mix and mingle all five shades to create your own custom tint. Dye-hard Joico Color Intensity fan? Layering InstaTint over stran..
Joico Intensty Storage Unit (For Color Intensity Offer)..
Joico Vero K-PAK Chrome Demi-Permanent Creme ColorVero K-PAK Chrome is a deposit-only creme haircolor that is formulated with exclusive K-PAK technology. Vero K-PAK Chrome is ammonia-free, deposit-only color with an acidic pH that offers the reconstructive benefits of K-PAK's exclusive Quadramine Complex in a range of high-gloss, intermixable, true tone colors.Size: 60 mlFeatures & Benefits: K-PA..
Joico Blonde Life Blonde Strong DetanglerBe blonde and fearless with NEW Blonde Strong Detangler, ultra-lightened hair's new daily protector! This multitasking protector helps detangle those fragile strands while keeping them resilient and shielded from UV rays and heat-styling tools.Size: 200 mlFeatures & Benefits: Detangles and leaves fragile strands feeling hydrated Helps prevent and mend spli..
For over 25 years, we've grown to meet your needs. Travelling many miles and evolving around trends and market demands, sourcing only the most exclusive, highest quality products and ethical brands from around the world to enhance your business.
We have worked hard, as an independently owned and operated company, to build a reputation that is widely respected within the industry. We are lifelong learners who strive to be a diverse, inclusive, socially responsible leader in the industry.
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