Only Available for Canadian Professional Beauty Trade
Nov 18th - 22nd Black Friday Sale 10% OFF EVERYTHING (site-wide) | Use Coupon Code: 10BLACK5
Showroom location Victoria & Nanaimo closed Saturday November 30 All other locations open 9:00 am - 1:00 pm on Saturday November 30 Showroom location Vancouver 5th Ave closed Sunday until further notice!
Arginine Replacement System: Unlike traditional haircolor, which depletes this vital amino acid from hair, LumiShine replenishes Arginine 100%. The result: hair is instantly restrengthened and breakage is reduced.
Patented Conditioning Complex: This conditioning shield surrounds the hair shaft to nourish and protect color-treated hair for up to 30 shampoos, sealing in moisture, softness and unprecedented shine.
Quadramine Complex: Our exclusive blend of low molecular weight and size proteins (MWS 150-2500) adhere quickly and effectively to ensure maximum protection and reconstruction from the cuticle to the cortex, guaranteeing healthier-looking hair after each color service.
Joico Lumishine Permanent Creme Color
Color so brilliant, it instantly restrengthens hair with up to twice the shine. NEW Joico LumiShine transforms hair from the inside out with breakthrough ArgiPlex Technology, delivering astonishing shine, color longevity, and overall healthier hair - guaranteed!
Hair with up to twice the shine 100% replenished and restrengthened hair Nourishing protection that seals in moisture, softness and shine for up to 30 full shampoos.
IT'S EASY! Three simple steps to brilliant color-consultation, formulation, and application.
ITS PREDICTABLE... RELIABLE... AND UTTERLY STRAIGHTFORWARD! A full spectrum of perfectly balanced, intermixable pre-blended shades allows you to deliver straight-from-the-tube (or bottle) color perfection-every single time.
IT SMELLS AMAZING! LumiShine is formulated with Joico's exclusive Gentle Fresh Fragrance technology, a patented combination of molecules that helps neutralize airborne ammonia and envelopes your color service in fresh, soothing notes of bergamot, iris, and sandalwood. Client comfort is off the charts.
Size: 74 ml
Shades Available:
Natural A combination of red, yellow and blue tones that create perfectly balanced, natural blonde and brown results at each level. Can be mixed with other tones to soften or subdue any haircolor result. Can be added to copper/red/violet formulas to achieve balanced gray coverage. Can also be used alone for 100% gray coverage.
Natural Ash Natural base tones combined with a cool ash (green) undertone to counterbalance warmth, while still delivering cool blonde and brunette results. Covers gray naturally.
Natural Violet Natural base tones combined with violet tones, resulting in rich, smoky, cool blondes and brunettes. Covers gray naturally.
Natural Gold Natural base tones combined with warm gold tones for stunning golden blondes and brunettes. Covers gray naturally.
Natural Copper Natural base tones combined with spicy copper tones, resulting in stunning copperblonde and deep copper shades. Covers gray naturally.
Natural Red Violet Natural base tones combined with red (predominate tone) and cool violet (secondary tone), creating a perfect cool red-brown result. Covers gray naturally.
Beige Natural base tones combined with warm beige tones, resulting in soft, caramel-beige blonde and brunette shades. Covers gray naturally.
Violet Vibrant shades with violet tones that do not have a natural base.
Copper Vivid shades designed with pure copper tones that do not have natural bases.
Red Rich shades designed with red tones that do not have natural bases.
Ash Ash (AA) A cool palette of seven gorgeous permanent crème and demi-permanent liquid shades specially formulated to neutralize unwanted warm tones. With our bond-building ArgiPle Technology infused into each and every shade, you’ll pull off those on-trend "mushroom" hues and leave hair healthy-looking - all in one cool move.
Features & Benefits:
Nourishes and protects hair, sealing in moisture, softness and shine for up to 30 shampoos
Delivers exceptional color longevity and vibrancy
100% gray coverage
Low-ammonia formula delivers healthy-looking, reliable results
Optimal viscosity for bowl + brush or bottle application
3 Steps to Color Success:
Step 1: Consultation Identify the client's natural level, percentage of gray and desired color result. Consider the hair's history, texture and porosity.
Step 2: Formulation Determine the level of lift, tone and deposit. Select a desired shade to enhance or refine hair's underlying pigment. *** When formulating for gray coverage, select a shade containing "N"atural (.0) in the shade description.
Step 3: Application Mix 1:1 LumiShine color and appropriate volume (%) of developer. Apply using either a bowl and brush or applicator bottle. Process for 35 minutes (or up to 45 minutes for gray coverage and up to 60 minutes for High Lift "XL" shades). *** For optimal results, enhance your color service with the four-step K-PAK Professional Hair Repair System, particularly if your client's hair is compromised prior to coloring.
Joico Curl Confidence Defining CremeHelp your clients embrace their natural texture with Curl Confidence. Celebrate your texture with Curl Confidence Defining Creme, a frizz-busting boost of shine, hydration and movement that beautifully defines every wave, curl, twist and ringlet on your head. Putting old-school crunchy stiffness behind you, this texture wizard will have your curls bouncing with ..
Joico Curl Refreshed Reanimating MistYou wore a hat for a few too many hours; got hit by a wave of merciless humidity; decided to nap on your perfectly coiled curls. Whatever the offense, it's time for a midday rescue; and that's where our "reanimating? mist comes in. Think of Curl Refreshed as CPR in a bottle... a couple of pumps of the cool squeeze handle, and curls are instantly revived and bro..
Joico Body Luxe Root LiftWhen Joico set out to create a solution for fine, limp hair, Joico wanted to get to the root of the problem - and it did, with this medium-weight, alcohol-free styling foam that gets you all pumped up in an instant. Root Lift is a highly targeted, firm-hold formula that lifts and spots you with support from scalp to ends.
Hold Level: 3Size: 300 mlHair Type & Condition: F..
Joico Daily Care Treatment ShampooWe think there's no reason a targeted, healing cleanser has to look, feel, or smell like something from the pharmacy. And that's why Joico Daily Care Treatment Shampoo - specifically created to help alleviate scalp conditions, like dandruff, psoriasis, and seborrhea - gently cleanses; adds moisture and manageability; and handles the tough stuff with grace and ease..
Joico Holiday Duo - 2020 (Color Balance Purple)Joico special offer is here for a limited time only!Size: 1 PackIncludes:
1 Color Balance Purple Shampoo (300 ml)
1 Color Balance Purple Conditioner (250 ml)
1 Weekend Hair (50 ml)
..
Joico Vero K-PAK VeroLight Lightening Powder Dust-Free On/Off-Scalp Contains moisture-rich crystals to protect the hair's cuticle and inner structure. Lifts up to 8 levels. *** Note: For Professional Use Only! Do Not Use Unless Professionally Applied by a Licensed Stylist.Size: 1 lb & 2 lbFeatures & Benefits:
NOW for on- and off-scalp use
Lifts up to 8 levels
Contains K-PAK Keratin..
Joico Defy Damage Detox ShampooWash away hard water residue, trace minerals, product buildup, and copper with this deep-cleansing shampoo that won't leave hair feeling dry. Formulated with a bio-based chelator and Activated Charcoal, Defy Damage Detox Shampoo builds bonds and transforms dull, lackluster locks into hair that feels clean and soft.
With a single, transformational cleanse, this clari..
Joico K-PAK ColorK-PAK Color is the only haircolor system featuring Quadramine Complex, the key reconstructive technology in Joico's world-renowned K-PAK Deep-Penetrating Reconstructor, 14-time Stylist Choice Award Winner for Favorite Deep/Restorative Conditioner. By combining the power of reconstruction with vibrant, true-tone pigments, the K-PAK Color System redefines the art of healthy haircolo..
Joico Styling Duo 2022 (K-Pak Color Therapy & Curl Confidence)Joico Holiday Kit is here for a limited time only!Size: 1 KitIncludes: 1 K-PAK Luster Lock (150 ml)
1 Curl Confidence Curl Cr?me (250 ml)..
Joico Hydra Splash Hydrating ConditionerForget about those dense, overly creamy moisturizing formulas that leave dry, fine hair flat and lifeless. Hydra Splash Hydrating Conditioner brilliantly detangles and replenishes elasticity with a lightweight formula that won't weigh down hair.Size: 250 ml & 1 LHair Type & Condition: For fine - medium, dry hairFeatures & Benefits: Detangles even super fine..
Joico Styling Intro (Small)Joico special offer is here for a limited time only!Size: 1 PackPurchase: 2 x NEW Humidity Blocker Plus (180 ml)
2 x NEW Heat Hero Glossing Thermal Protector (200 ml)
2 x NEW Riseup (9 g)
2 x PowerSpray (300 ml)
2 x Joimist Firm (300 ml)
2 x Joiwhip (300 ml)
2 x Joigel Medium (250 ml)
2 x Joigel Firm (250 ml)
2 x Powerwhip (300 ml)
2 x Joico Flipturn (300 ml)Receive Fre..
Joico K-PAK Thermal Design FoamImagine a plush, cushiony styling foam that literally inflates hair with weightless volume - minus the crunchy nonsense that many mousses are known for. Then throw in an alcohol-free formula, plus ingredients that deliver exceptional body and bounce while protecting hair against damage. You get all of the above - and more - in one mighty can of K-PAK Design Foam to t..
Joico Holiday Styling Duo (PowerSpray & HeatHero)Joico special offer is here for a limited time only!Size: 1 PackIncludes: 1 PowerSpray (300 ml)
1 Joico Heat Hero Glossing Thermal Protector (180 ml)..
Joico YouthLock Blow Out CremeWhen hair is already giving off signals of fatigue and frizz, the last thing you need is a direct hit from blow-drying that doubles down on damage. YouthLock Blowout Creme steps in front of the struggle, to help safeguard strands with luxurious protection that reverses the effects of time on your tresses.Size: 177 mlFeatures & Benefits:
Delivers youthful body ..
For over 25 years, we've grown to meet your needs. Travelling many miles and evolving around trends and market demands, sourcing only the most exclusive, highest quality products and ethical brands from around the world to enhance your business.
We have worked hard, as an independently owned and operated company, to build a reputation that is widely respected within the industry. We are lifelong learners who strive to be a diverse, inclusive, socially responsible leader in the industry.