Only Available for Canadian Professional Beauty Trade
Nov 18th - 22nd Black Friday Sale 10% OFF EVERYTHING (site-wide) | Use Coupon Code: 10BLACK5
Showroom location Victoria & Nanaimo closed Saturday November 30 All other locations open 9:00 am - 1:00 pm on Saturday November 30 Showroom location Vancouver 5th Ave closed Sunday until further notice!
The perfect mix of powder and liquid creates an almost invisible mist that delivers powerful ingredients: Joico's Bio-Advanced Peptide Complex, designed exclusively to help repair and protect against future damage.
Joico Hair Shake Finishing Texturizer
You'll know it's radically different the second you shake the bottle: That's when the stainless steel ball was tucked inside (think paint-can genius) begins to work its magic, turning Joico extraordinary new liquid-to-powder texturizer into a micro-fine mist that amps up hair with the most touchable, velvety-soft, mega-volume finish. Spray it, layer it, style it, play with it... and get a dose of damage protection in a single shot.
Size: 150 ml
Hair Type & Condition: Any hair type, texture, or color-but especially brilliant on strands that need a texture boost.
Features & Benefits:
A dose of damage protection in a single shot
Delivers luscious texture, grip, lift, and thickness
Usage Instructions:
With a hit of the nozzle and a few passes over your hair, the flash-dry formula delivers luscious texture, grip, lift, and thickness... without weighing down a single strand. Use it after a blow-dry for additional volume; or grab it on Day Two for instant oomph.
Joico Color Intensity Confetti Collection
Introducing the COLOR INTENSITY TROPICS color collection, a collection featuring four sizzling bright shades that will
instantly turn up the heat this summer!
Kelly Green: is perfect for creating the stunningly rich botanical greens only found in the heart of a
jungle paradise.
True Blue: will cool you down with its deep and dreamy island ocean hue. Add ..
Joico JoiFull Weekend HairTrade an hour long full shampoo and style session for a routine that literally refreshes your hair in seconds.Size: 50 ml & 255 mlFeatures & Benefits:
Instantly absorbs excess oil at the roots
With every touch, our encapsulated fragrance keeps hair smelling fresh and clean all day
Hair color lasts 2 x longer
..
Joico Lumishine Dimensional Deposit Demi-Permanent Creme ColorWith NEW LumiShine DD Dimensional Deposit Demi-Permanent Creme Color, you can weave the artistry of depth and dimension into every color creation, while restoring maximum hair health and a whole lot of shine. With 20 luscious hues to choose from, creating dimensional color becomes a simple, foolproof, predictable art form. This versatil..
Joico Vero K-PAK Color Intensity Semi-Permanent Creme ColorJoico Vero K-PAK Color Intensity Color System gives haircolor pros the power to create vivid, on-trend, insanely intense shades. This intermixable palette of semi-permanents includes the three new shades - Red and Orange - plus supporting shades of Blue, Magenta, Purple, Green, along with a Clear Mixer, so that it's possible to create any ..
Joico LumiShine LUMI 10 Permanent Creme ColorTime is money - make every minute count with NEW LUMI10™. This professional permanent haircolor is formulated with our Quick Coverage System™ to deliver 100% gray coverage in just 10 minutes while also achieving up to 2X the shine. Now you can make time for more clients while still expecting the same predictable results from the LumiShine co..
Joico Color Intensity Love Aura CollectionOpen your mind and heart to unlimited creative possibilities with Love Aura, a sparkling new Color Intensity collection from Joico Brand Ambassador Larisa Love. Inspired by the physical and emotional transformation of positive energy and connection, this artistic palette of five whimsical shades will spark a whole new love affair with color.Shades Availabl..
Joico Blonde Life Hyper High Lift Crème Color
The power to go pale without bleach; deliver the healthiest blonde on the block; and achieve up to 5 levels of lift to natural hair without sacrificing a single strand. That's the magic of Blonde Life Hyper High Lift Permanent Crème Color, now available in three new shine-enhancing shades: Champagne, Pearl, and Clear Booster. With one-step lightening a..
Joico Hydra Splash Hydrating ConditionerForget about those dense, overly creamy moisturizing formulas that leave dry, fine hair flat and lifeless. Hydra Splash Hydrating Conditioner brilliantly detangles and replenishes elasticity with a lightweight formula that won't weigh down hair.Size: 250 ml & 1 LHair Type & Condition: For fine - medium, dry hairFeatures & Benefits: Detangles even super fine..
Joico Defy Damage Pro Series 1Defy Damage ProSeries 1 is for bond-protecting color optimizer spray. Ultra-dry bond protector helps to instantly shield hair from chemical service damage, improve color deposit, and provide greater, more even lift when lightening.Size: 57 ml, 160 ml & 358 mlHair Type & Condition: For damaged, chemical or colored hairFeatures & Benefits: Higher concentration of Smar..
Joico Color Balance Blue ShampooJoico decided to leave brassy to the band, and give the "Sombre Set" (our new, subtle take on Ombre-highlighted brunettes) the hue they deserve, with this perfectly pigmented neutralizing shampoo. Joico true-blue formula color-corrects on contact, instantly banishing those overly warm, orange tones that tend turn up in graduated dark hair that's been chemically ligh..
Joico Color Intensity LoveFest CollectionThe LOVEFEST Collection was inspired by Joico Brand Ambassador Larisa Love and her creative, colorful life. This collection is all about creativity, freedom of expression, individuality, bold and bright living and links perfectly to cool, music festival culture.
Lively LoveFest Collection, a duo of utterly cool, creative shades that harmonize perfectly wit..
Joico Blonde Life Demi GlossMeet the NEW Blonde Life Demi Gloss that checks all the must-haves on your list. These seven gloss-giving liquid toners are designed to boost shine, neutralize brassy blondes, and customize your Blonde Life masterpiece. Blonde Life Demi Gloss shades are the most versatile tool in the entire Blonde Life system - allowing you to tone and customize pre-lightened hair with..
Joico K-PAK Base BreakerThe most convenient way to break the haircolor base, K-PAK Base Breaker lifts virgin hair 1 level in 10 minutes, making retouches between blonding services faster and easier than ever before.Size: 59 mlFeatures & Benefits: Ideal for "breaking the base" (to soften contrasting regrowth between blonding services)
10-minute processing time
Ammonia-free formula conditions and a..
Joico Color Intensity Metallic Muse Collection What happens when reflective metals meet color intensity? Instant attraction!Introducing Joico Color Intensity Metallic Muse Collection, new impossible-to-resist shades that perfectly mimic the muted luster of liquid metal. Think fresh, modern, multidimensional cool and warm-toned metallized hues.Features & Benefits:
Modern, multidimensional m..
For over 25 years, we've grown to meet your needs. Travelling many miles and evolving around trends and market demands, sourcing only the most exclusive, highest quality products and ethical brands from around the world to enhance your business.
We have worked hard, as an independently owned and operated company, to build a reputation that is widely respected within the industry. We are lifelong learners who strive to be a diverse, inclusive, socially responsible leader in the industry.