Hats off to AquaLastik, this brilliant antioxidant/polymer blend that's activated by heat and light-with a hit from the blow-dryer, flat iron, or even the sun, it springs into protective action.
Joico Power Spray Fast-Dry Finishing Spray
The pride and joy - and Power Spray Fast-Dry Finishing Spray everyone in the industry is talking about. Imagine a hairspray that gives you ultra-firm hold... the finest aerosol mist that increases shine by 170%... saves your style from humidity... protects hair from heat styling... and lasts three days. Need more convincing? It actually offers a range of holding power (medium for your first pass) to full-on firm as you layer up. And after 72 hours, you can still move things around for the ultimate flexibility.
Hold Level: 8 - 10
Size: 50 ml & 300 ml
Hair Type & Condition: Every hair type - from the finest strands (it won't weigh things down) to full-on thick manes (it will tame them).
Features & Benefits:
Gives you ultra-firm hold
Increases shine by 170%, saves your style from humidity, protects hair from heat styling, and lasts three days
Offers a range of holding power
Usage Instructions:
Holding Finishing Spray 8-10 inches from hair, give a gentle pass over your entire hairdo, or spritz in spots as a placeholder.
Joico Lumishine YouthLock Permanent Creme ColorLumiShine YouthLock is the fountain of youth in a color line! Reveal multi dimensional results to lock in the top 5 anti aging features that help hair look and feel younger.Size: 2.5 ozColors Available:
2NN - Natural Natural Darkest Brown
4NN - Natural Natural Medium Brown
5NN - Natural Natural Light Brown
6NN - Natural Natural Dark Blonde
7NN ..
Joico Lumishine Permanent Creme ColorColor so brilliant, it instantly restrengthens hair with up to twice the shine. NEW Joico LumiShine transforms hair from the inside out with breakthrough ArgiPlex Technology, delivering astonishing shine, color longevity, and overall healthier hair - guaranteed! Hair with up to twice the shine 100% replenished and restrengthened hair Nourishing protection that..
Joico Humidity Blocker+ Protective Finishing SprayDon't let your fresh blowout or pristine flat-iron style go unprotected against rainy, humid weather. This light-hold humidity-buster works tirelessly, depositing an invisible, 24-hour shine-shield of frizz and static protection over all your hard work.
It's an all-in-one frizz fighter, amped-up with a bit of hold, shine, and protection against po..
Joico Color Balance Purple ShampooMay the force be with you: Joico vibrant new shampoo deserves honorable mention for its ability to give the phrase "serve and protect" a whole new meaning. The unique color-correcting, toning formula preserves cool platinum blondes and silver foxes by keeping nasty brassy tones at bay while safeguarding hair's vibrancy. And there's more: Powerful ingredients provi..
Joico JoiWhip Firm Hold Design FoamEvery artist needs their favorite tool... and that might very well be this oh-so-concentrated mousse, which is known to build extraordinary volume in any hair styling masterpiece you choose to create. Your work will shine and tower over the rest of them.
Hold Level: 7Size: 300 mlHair Type & Condition: All hair types crave JoiWhip Design Foam, but fine, limp loc..
Joico Defy Damage Pro Series 1Defy Damage ProSeries 1 is for bond-protecting color optimizer spray. Ultra-dry bond protector helps to instantly shield hair from chemical service damage, improve color deposit, and provide greater, more even lift when lightening.Size: 57 ml, 160 ml & 358 mlHair Type & Condition: For damaged, chemical or colored hairFeatures & Benefits: Higher concentration of Smar..
Joico Vero K-PAK Resource Guide
A WORLD OF TRUE COLOR ARTISTRY
Seeking a true tone system that frees you to create without fear of damage and with complete artistic freedom? Repair and protect hair as you color with Vero K- PAK, the only haircolor featuring award-winning K-PAK Reconstructor. This system, adored by editorial and celebrity colorists around the globe, delivers stunning vibrancy, exce..
Joico JoiFull Volumizing ShampooJoiFull Volumizing Shampoo preps you for healthy, natural looking fullness. JoiFull Volumizing Shampoo leaves strands clean with a sheen uniquely nourished and ready for extraordinary body with a natural feel.Size: 300 ml & 1 LFeatures & Benefits: Rich lather gently but thoroughly cleanses the hair.
Adds instant lightweight body
Fuller, thicker airy volume
24 ho..
Joico Blonde Life Demi GlossMeet the NEW Blonde Life Demi Gloss that checks all the must-haves on your list. These seven gloss-giving liquid toners are designed to boost shine, neutralize brassy blondes, and customize your Blonde Life masterpiece. Blonde Life Demi Gloss shades are the most versatile tool in the entire Blonde Life system - allowing you to tone and customize pre-lightened hair with..
Joico Moisture Recovery ShampooYou know what it's like to be thirsty and parched; grateful for a long, tall drink of water to rehydrate you in minutes. Your hair knows what that's like, too... and it will literally lap up the hydration that Joico Moisture Recovery Shampoo / hair treatment pours into each and every strand. The rich, luxurious formula actually restores smoothness and elasticity to h..
Joico K-PAK Professional Cuticle SealerK-PAK Professional Cuticle Sealer smoothens and tightens the cuticle, locks in curls and color and reduces PH swelling to restore hair back to its natural state of 4.5 - 5.5. It is a vital step in all Vero color services and compliments all other alkaline hair treatment performed in the salon.Size: 300 ml & 1 LitreRecommended For: Step 2 in K-PAK's Hair Repai..
Joico K-PAK Color Therapy Luster Lock Instant Shine & Repair TreatmentPick this lock and we'll steal your heart! Introducing K-PAK Luster Lock: Joico's instant shine and repair miracle for color-treated hair that unlocks the secret to out-of-this-world vibrancy, while providing deep repair, illuminating shine, and the kind of super slip that gives your brush serious glide power. With a single use,..
Joico Hydra Splash Hydrating ConditionerForget about those dense, overly creamy moisturizing formulas that leave dry, fine hair flat and lifeless. Hydra Splash Hydrating Conditioner brilliantly detangles and replenishes elasticity with a lightweight formula that won't weigh down hair.Size: 250 ml & 1 LHair Type & Condition: For fine - medium, dry hairFeatures & Benefits: Detangles even super fine..
Joico Defy Damage KBOND20 Power MasqueWhat do you get when you combine a legacy of Joico's super-charged hair repair and the power of damage control in a single, extraordinary product? Meet KBOND20, power masque from Defy Damage... Joico's brand-new, bond-building treatment that doubles down on technology for 5X stronger hair.Size: 150 ml & 500 mlFeatures & Benefits:
5X stronger h..
For over 25 years, we've grown to meet your needs. Travelling many miles and evolving around trends and market demands, sourcing only the most exclusive, highest quality products and ethical brands from around the world to enhance your business.
We have worked hard, as an independently owned and operated company, to build a reputation that is widely respected within the industry. We are lifelong learners who strive to be a diverse, inclusive, socially responsible leader in the industry.