| DESIRED INTENSITY | FORMULA GUIDE |
|---|---|
| EXTREME | Use Color Intensity directly from tube (full-strength) |
| DRAMATIC | Mix 2 parts Color Intensity Shade with 1 part Clear Mixer |
| MODERATE | Mix 1 part Color Intensity Shade with 2 parts Clear Mixer |
| LESS INTENSE | Using Clear Mixer as your base, GRADUALLY add your desired Color Intensity shade with a brush and then stir until desired shade appears in the bowl. |
Joico Blonde Life Brilliant Glow Brightening OilGet ready for a blast of crystal-clear shine and softness - the kind of gorgeous illumination that puts a powerful spotlight on blondes. Just a single application of NEW Blonde Life Brilliant Glow Brightening Oil instantly revs up the radiance of even the lightest blonde hair, nourishing and protecting each delicate strand with a megawatt gleam.Size:..
Joico Shampoo And Conditioner Litre Duo (JoiFull)Joico special offer is here for a limited time only! *** Pumps are not included!Size: 1 PackIncludes: 1 Shampoo (1 Litre) 1 Conditioner (1 Litre) ..
Joico Blonde Life Demi GlossMeet the NEW Blonde Life Demi Gloss that checks all the must-haves on your list. These seven gloss-giving liquid toners are designed to boost shine, neutralize brassy blondes, and customize your Blonde Life masterpiece. Blonde Life Demi Gloss shades are the most versatile tool in the entire Blonde Life system - allowing you to tone and customize pre-lightened hair with..
Joico Color Intensity Look Book (For the Deal)..
Joico Defy Damage OpenerJoico special offer is here for a limited time only!Size: 1 PackIncludes: 3 x Defy Damage Protective Shampoo (300 ml) 3 x Defy Damage Protective Conditioner (250 ml) 3 x Defy Damage Protective Masque (150 ml) 3 x Defy Damage Sleepover Overnight Treatment (100 ml) 3 x Defy Damage Invincible Frizz Fighting Bond Protector (180 ml)Options Available: 1 Pro Series 1 (150 ml) 1 P..
Joico Vero Stainless Color Stain RemoverHigh-performance formula effectively removes haircolor stains without irritating skin. Pleasantly scented for client comfort.Size: 118 mlFeatures & Benefits: High-performance formula designed for gentle and safe removal of color staining on skinUsage Instructions: Apply to cotton ball and gently wipe stain off skin. Rinse with water...
Joico Blonde Life Creme LightenerWhen you want to go beautifully blonde-and go there fast-NEW Blonde Life Creme Lightener turns up the power and rockets you to bombshell status in no time flat. With bondbuilding Arginine and moisture-locking exotic oils, Joico's fastest lifting creme lightener delivers up to 9+ levels of lift and beautiful, shiny-looking hair that will blow you away.Size: 8.5 ozFe..
Joico Vero K-PAK VeroLight Lightening Powder Dust-Free On/Off-Scalp Contains moisture-rich crystals to protect the hair's cuticle and inner structure. Lifts up to 8 levels. *** Note: For Professional Use Only! Do Not Use Unless Professionally Applied by a Licensed Stylist.Size: 1 lb & 2 lbFeatures & Benefits: NOW for on- and off-scalp use Lifts up to 8 levels Contains K-PAK Keratin..
Joico Holiday Trio (JoiFull)Spread "joi" this holiday season with this Joico holiday trio.Size: 1 PackIncludes: 1 JoiFULL Volumizing Shampoo (300 ml) 1 JoiFULL Volumizing Conditioner (250 ml) 1 JoiFULL Volumizing Styler (100 ml)..
Joico Colorful Anti-Fade ConditionerFor Color Longevity. This brilliantly hydrating, daily conditioner does a delicate balancing act on color-treated hair - infusing strands with softness and shine, while cloaking hair with true and steady protection against the big fade.Size: 250 ml & 1 LitreSkin Type & Condition: For long-lasting color vibrancyFeatures & Benefits: Instantly detangles and nouris..
Joico Defy Damage In A Flash Tent Card (For Launch Offer)..
Joico JoiWhip Firm Hold Design FoamEvery artist needs their favorite tool... and that might very well be this oh-so-concentrated mousse, which is known to build extraordinary volume in any hair styling masterpiece you choose to create. Your work will shine and tower over the rest of them. Hold Level: 7Size: 300 mlHair Type & Condition: All hair types crave JoiWhip Design Foam, but fine, limp loc..
Joico Defy Damage Protective ShieldDefy Damage Protective Shield to guard against thermal and UV damage. Instant daily protection from damaging heat, UV, and environmental exposure.Size: 50 ml & 100 mlHair Type & Condition: For damaged, chemical or colored hairFeatures & Benefits: Makes hair 4X more resistant to breakage during heat styling Protects against color fade Leaves hair soft, shiny, an..
Joico Flip Turn Volumizing Finishing SprayIt's the Olympics of hair maneuvers. We're talking about that classic, flip-your-head-upside-down-for-a-volumizing-fluff drill. Joico Flip Turn Volumizing Finishing Spray was made the move ten times better with the most exciting styling spray you'll ever get your hands into: Spritz your locks upside-down, sideways, backwards... however and wherever you nee..
Joico K-PAK Color Volume Veroxide 10 / 20 / 30 / 40 Veroxide is a gentle creme developer formulated with Squalene, a moisturizing agent. Helps maintain the integrity of the hair structure during the haircolor process. Types Available: 10 Volume 3% 20 Volume 6% 30 Volume 9% 40 Volume 12% Size: 950 mlFeatures & Benefits: Veroxide is a gentle creme developer formulated with Squalene, a moisturizi..
Joico Curls Like Us Launch OfferDavines holiday offer is here for a limited time only!Size: 1 PackPurchase: 4 x Smooth & Bounce Hydrating Foam (200 ml) 4 x Hydrate & Define Curl Creme Styler (200 ml) 4 x Define & Seal Curl Defining Gelee (250 ml) Receive Free: 1 Smooth & Bounce Hydrating Foam (200 ml) 1 Hydrate & Define Curl Creme Styler (200 ml) 1 Define & Seal Curl Defining Gelee (250 ml) ..
For over 25 years, we've grown to meet your needs. Travelling many miles and evolving around trends and market demands, sourcing only the most exclusive, highest quality products and ethical brands from around the world to enhance your business.
We have worked hard, as an independently owned and operated company, to build a reputation that is widely respected within the industry. We are lifelong learners who strive to be a diverse, inclusive, socially responsible leader in the industry.
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