West Coast Beauty

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Only Available for Canadian Professional Beauty Trade

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 Showroom location Victoria & Nanaimo closed Saturday November 30
 All other locations open 9:00 am - 1:00 pm on Saturday November 30
 Showroom location Vancouver 5th Ave closed Sunday until further notice!
  • Joico Blonde Life Brightening Masque

Joico Blonde Life Brightening Masque

  • Brand: Joico
  • Product Code: JBLBRM50
  • Availability: Select an option first...

Available Options

Bio-Advanced Peptide Complex actually targets and reconstructs damaged strands; the naturally-occurring amino acid, Arginine, is replenished, and an exotic blend of Polynesian and Tahitian Tamanu and Manoi oils hydrate and bump up that big-time blonde shine.
Joico Blonde Life Brightening Masque

Masques are for hiding things...but it won't be your blonde hair once you've spent a few minutes with our brilliant blonde-brightening formula. This quick-rinse, magician-of-a-treatment instantly hydrates, softens, and amps up your pale strands by neutralizing those nasty trace minerals that lead to dullness and yellowing.

Size: 50 ml & 150 ml

Hair Type & Condition: Any bleached, double-processed, or high-lifted blonde hair. The kind you get on purpose.

Features & Benefits:
    Nothing heavy, nothing greasy...just on-tone, crystal-clear perfection here.
Usage Instructions:
    Apply several pumps one or more times per week as needed to damp, freshly cleansed hair. Leave on for 3-5 minutes and rinse.

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