Joico Color Balance Purple ShampooMay the force be with you: Joico vibrant new shampoo deserves honorable mention for its ability to give the phrase "serve and protect" a whole new meaning. The unique color-correcting, toning formula preserves cool platinum blondes and silver foxes by keeping nasty brassy tones at bay while safeguarding hair's vibrancy. And there's more: Powerful ingredients provi..
Joico Beach Shake Texturizing FinisherBeach Shake Texturizing Finisher is a tactile, fact-drying Aerosol to achieve tousled waves for medium to thick hair. Creates sexy separation without the use of harsh and drying salts. Rich coconut and sunflower seed oils keep thick and coarse hair hydrated while silky smooth beeswax carves out that beach texture for a modern, beach-glam look. Size: 169 gHair ..
Joico Moisture Recovery ConditionerFunny how wet hair can be dry; but, it can... especially after daily shampoos that zap locks of much-needed moisture. Fortunately, it only takes a minute for intensely-hydrating Recovery Conditioner hair treatment to come to the rescue and inject a whole lot of life back into tired, fried, and frizzy tresses; actually reducing breakage by 55%.Size: 50 ml, 250 ml,..
Joico JoiFull StylerThe JoiFull Volumizing Styler will make you experience the unique glide and slip of an airy creme, plus the molding and shaping power of a gelee... all in one game changing, hybrid. Instantly transforms fine strands into full, luxurious, natural looking hair.Size: 100 mlFeatures & Benefits: Easily add lasting lift and body without leaving hair stiff and crunchy Fuller, thicke..
Joico K-PAK Deep Penetrating ReconstructorThis award-winning, Deep-Penetrating Reconstructor has a loyal following that's truly unparalleled. In just five minutes (The 5-minute miracle!), this powerful hair treatment combination of amino acids rebuilds and re-fortifies stressed and damage hair... returning hair to its former glory in a single application.Size: 50 ml, 150 ml & 1 LitreHair ..
Joico Hydra Splash Free Items (For Kit)Includes: 1 Joico Hydrating Hydra Splash Shampoo (1 L) 1 Joico Hydrating Hydra Splash Conditioner (1 L) 12 x Joico Hydra Splash Quad Foil (30 ml) 1 Joico Hydrating Hydra Splash Gelée Masque (150 ml) 1 Joico Hydrating Hydra Splash Replenishing Leave-In (100 ml) 1 Joico Zero Heat - Fine/Medium (150 ml) 1 Hydra Splash Tent Card 1 Hydra Splash P..
Joico YouthLock ConditionerYOUTHLOCK Conditioner is the solution for mature hair that's dry, brittle, and falling short these days. Delivering that telltale body, bounce, shine, and softness, this moisturizing caretaker reinvents hair with a lustrous new outlook.Size: 250 mlFeatures & Benefits: Hair feels hydrated Softens brittle hair Detangles hair Boosts shine Adds youthful body and ..
Joico Defy Damage Pro Series 1Defy Damage ProSeries 1 is for bond-protecting color optimizer spray. Ultra-dry bond protector helps to instantly shield hair from chemical service damage, improve color deposit, and provide greater, more even lift when lightening.Size: 57 ml, 160 ml & 358 mlHair Type & Condition: For damaged, chemical or colored hairFeatures & Benefits: Higher concentration of Smar..
Joico Color Endure Sulfate-Free Violet ConditionerYou put your shampoo in, you rinse your shampoo out, you put your Violet Conditioner in and you let it all hang out... for about one-to-three minutes. Because that's how long it takes for Joico perfect purple moisturizer to knock the brassy tones right out of cool blondes (and gray) heads.Size: 50 ml, 300 ml & 1 LitreHair Type & Condition: ..
Joico Defy Damage Pro Series 2Defy Damage ProSeries 2 is for bond strengthening color treatment. Intensive treatment helps regenerate bonds & strengthen hair.Size: 50 ml, 150 ml & 500 mlHair Type & Condition: For damaged, chemical or colored hairFeatures & Benefits: Protects hair from mechanical, thermal, and environmental damage Higher concentration of SmartRelease Technology..
Joico Defy Damage Protective MasqueDefy Damage Protective Masque for bond strengthening & color longevity. Helps to rebuild broken hair bonds, deeply replenishes hair without weighing it down.Size: 50 ml & 150 mlHair Type & Condition: For damaged, chemical or colored hairFeatures & Benefits: See results after the very fi rst use Proactively builds hair's resistance to damage ..
Joico K-PAK ColorK-PAK Color is the only haircolor system featuring Quadramine Complex, the key reconstructive technology in Joico's world-renowned K-PAK Deep-Penetrating Reconstructor, 14-time Stylist Choice Award Winner for Favorite Deep/Restorative Conditioner. By combining the power of reconstruction with vibrant, true-tone pigments, the K-PAK Color System redefines the art of healthy haircolo..
Joico K-PAK RevitaLuxe Bio-Advanced Restorative TreatmentAfter just one encounter with Joico K-PAK RevitaLuxe Bio-Advanced Restorative Hair Treatment, which instantly repairs years of damage, doubles your resistance to future breakage, and protects against color fade (by 94%) with a single application.Size: 50 ml, 150 ml & 480 mlHair Type & Condition: For any hair type/shape/length/texture..
Joico YouthLock Treatment MasqueYouthLock Treatment Masque helps give falling hair the brush- off, big-time shine, and lively bounce in a single, nourishing application.Size: 150 mlFeatures & Benefits: Leaves hair feeling nourished Softens dry, brittle hair without weighing it down Boosts shine Reduces frizz Reduces hair fall Hair's healthy appearance is dramatically improved Usage..
Joico Defy Damage Protective ShieldDefy Damage Protective Shield to guard against thermal and UV damage. Instant daily protection from damaging heat, UV, and environmental exposure.Size: 50 ml & 100 mlHair Type & Condition: For damaged, chemical or colored hairFeatures & Benefits: Makes hair 4X more resistant to breakage during heat styling Protects against color fade Leaves hair soft, shiny, an..
Joico Holiday Trio (K-PAK)Spread "joi" this holiday season with this Joico holiday trio.Size: 1 PackIncludes: 1 K-PAK Shampoo (300 ml) 1 K-PAK Reconstructor (150 ml) 1 K-PAK Hydrator (250 ml)..
For over 25 years, we've grown to meet your needs. Travelling many miles and evolving around trends and market demands, sourcing only the most exclusive, highest quality products and ethical brands from around the world to enhance your business.
We have worked hard, as an independently owned and operated company, to build a reputation that is widely respected within the industry. We are lifelong learners who strive to be a diverse, inclusive, socially responsible leader in the industry.
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