Joico Lumishine Demi-Permanent Liquid Color

Joico Lumishine Demi-Permanent Liquid Color

Introducing a gentle, ammonia-free color system of 22 shades formulated for deposit only. Guarantees predictable color results when mixed with LumiShine Creme Developer 5 volume.

Color so brilliant, it instantly restrengthens hair with up to twice the shine. NEW Joico LumiShine transforms hair from the inside out with breakthrough ArgiPlex Technology, delivering astonishing shine, color longevity, and overall healthier hair - guaranteed!

Hair with up to twice the shine 100% replenished and restrengthened hair Nourishing protection that seals in moisture, softness and shine for up to 30 full shampoos.

IT'S EASY! Three simple steps to brilliant color-consultation, formulation, and application.

ITS PREDICTABLE... RELIABLE... AND UTTERLY STRAIGHTFORWARD! A full spectrum of perfectly balanced, intermixable pre-blended shades allows you to deliver straight-from-the-tube (or bottle) color perfection-every single time.

IT SMELLS AMAZING! LumiShine is formulated with Joico's exclusive Gentle Fresh Fragrance technology, a patented combination of molecules that helps neutralize airborne ammonia and envelopes your color service in fresh, soothing notes of bergamot, iris, and sandalwood. Client comfort is off the charts.

Size: 60 ml

Shades Available:

• Natural
  A combination of red, yellow and blue tones that create perfectly balanced, natural blonde and brown results at each level. Can be mixed with other tones to soften or subdue any haircolor result.
  Can be added to copper/red/violet formulas to achieve balanced gray coverage. Can also be used alone for 100% gray coverage.
• Natural Ash
  Natural base tones combined with a cool ash (green) undertone to counterbalance warmth, while still delivering cool blonde and brunette results. Covers gray naturally.
• Natural Violet
  Natural base tones combined with violet tones, resulting in rich, smoky, cool blondes and brunettes. Covers gray naturally.
• Natural Gold
  Natural base tones combined with warm gold tones for stunning golden blondes and brunettes. Covers gray naturally.
• Natural Copper
  Natural base tones combined with spicy copper tones, resulting in stunning copperblonde and deep copper shades. Covers gray naturally.
• Natural Red Violet
  Natural base tones combined with red (predominate tone) and cool violet (secondary tone), creating a perfect cool red-brown result. Covers gray naturally.
• Beige
  Natural base tones combined with warm beige tones, resulting in soft, caramel-beige blonde and brunette shades. Covers gray naturally.
• Violet
  Vibrant shades with violet tones that do not have a natural base.
• Copper
  Vivid shades designed with pure copper tones that do not have natural bases.
• Red
  Rich shades designed with red tones that do not have natural bases.
• Ash Ash (AA)
  A cool palette of seven gorgeous permanent crème and demi-permanent liquid shades specially formulated to neutralize unwanted warm tones. With our bond-building ArgiPle Technology infused into each and every shade, you’ll pull off those on-trend "mushroom" hues and leave hair healthy-looking - all in one cool move.

Features & Benefits:

• Up to 2X shinier hair
• Ammonia-free, pH-balanced formula with ArgiPlex Technology instantly restrengthens hair
• Ideal viscosity for drip-free bottle application
• Versatile formula - corrects, glazes, glosses, and blends gray

3 Steps to Color Success:

• Step 1: Consultation
  Identify the client's natural level, percentage of gray and desired color result. Consider the hair's history, texture and porosity.
• Step 2: Formulation
  Determine the level of lift, tone and deposit. Select a desired shade to enhance or refine hair's underlying pigment.
  *** When formulating for gray coverage, select a shade containing "N"atural (.0) in the shade description.
• Step 3: Application
  Mix 1:1 LumiShine color and appropriate volume (%) of developer. Apply using either a bowl and brush or applicator bottle. Process for 35 minutes (or up to 45 minutes for gray coverage and up to 60 minutes for High Lift "XL" shades).
  *** For optimal results, enhance your color service with the four-step K-PAK Professional Hair Repair System, particularly if your client's hair is compromised prior to coloring.