Joico Color Balance Purple ConditionerIt's the color of royalty and fittingly so, since Joico new color-correcting conditioner totally rules! Banishing disreputable brassy tones from platinum-blonde and silver hair, this yellow-mellower is also the queen of moisturizers... preserving your hair's vibrancy in the most majestic way.Size: 50 ml, 300 ml & 1 LHair Type & Condition: Blondes ..
Joico Color Intensity Love Aura CollectionOpen your mind and heart to unlimited creative possibilities with Love Aura, a sparkling new Color Intensity collection from Joico Brand Ambassador Larisa Love. Inspired by the physical and emotional transformation of positive energy and connection, this artistic palette of five whimsical shades will spark a whole new love affair with color.Shades Availabl..
Joico K-PAK Color - Blue Ash SeriesK-PAK Color is the only haircolor system featuring Quadramine Complex, the key reconstructive technology in Joico's world-renowned K-PAK Deep-Penetrating Reconstructor, 14-time Stylist Choice Award Winner for Favorite Deep/Restorative Conditioner. By combining the power of reconstruction with vibrant, true-tone pigments, the K-PAK Color System redefines the art o..
Joico Color Balance Blue ShampooJoico decided to leave brassy to the band, and give the "Sombre Set" (our new, subtle take on Ombre-highlighted brunettes) the hue they deserve, with this perfectly pigmented neutralizing shampoo. Joico true-blue formula color-corrects on contact, instantly banishing those overly warm, orange tones that tend turn up in graduated dark hair that's been chemically ligh..
Joico Blonde Life Brilliant Tone Violet Smoothing FoamLuxuriously creamy and cool as can be... that's the beauty of NEW Blonde Life Brilliant Tone Violet Smoothing Foam, the dual-action styling breakthrough that tackles brass and leaves hair exceptionally smooth, super soft, and Blonde Life bright.Size: 50 ml & 200 mlFeatures & Benefits: Instantly tones light blonde hair, banishing bra..
Joico Digital Color Scale (For JoiColour Offer)..
Joico Mini Kit Offer (For JoiColor & Defy Damage Offer)For JoiColor & Defy Damage OfferSize: 1 KitIncludes: 9 x Defy Damage Client Mini Kits 1 Defy Damage Protective Shampoo (1 L) 1 Defy Damage Protective Conditioner (1 L) 1 Marketing Material & Promotional Collateral ..
Joico K-PAK Deep Penetrating ReconstructorThis award-winning, Deep-Penetrating Reconstructor has a loyal following that's truly unparalleled. In just five minutes (The 5-minute miracle!), this powerful hair treatment combination of amino acids rebuilds and re-fortifies stressed and damage hair... returning hair to its former glory in a single application.Size: 50 ml, 150 ml & 1 LitreHair ..
Joico Vero K-PAK Age DefyBring back the glorious look and feel of youth with Vero K-PAK Age Defy, the first haircolor proven to reverse the four key signs of maturing hair. The Age Defy permanent creme palette offers the largest selection of gray coverage shades on the market, plus three anti-aging must-haves in each tube of color: Softer, more manageable texture; Renewed luster and vibrancy; Top..
Joico Blonde Life Blonde Strong DetanglerBe blonde and fearless with NEW Blonde Strong Detangler, ultra-lightened hair's new daily protector! This multitasking protector helps detangle those fragile strands while keeping them resilient and shielded from UV rays and heat-styling tools.Size: 200 mlFeatures & Benefits: Detangles and leaves fragile strands feeling hydrated Helps prevent and mend spli..
Joico K-PAK Intense HydratorThere's dry hair... and there's hair that's so parched, so thirsty, so starved for moisture that only a serious drink could bring it back to life. Intense Hydrator is the cocktail of choice: a profoundly nourishing hair treatment (at a gentle 3.5 PH level), offering immediate hydration to hair that's gasping for air.Size: 50 ml, 250 ml & 1 LitreHair Type & Condition: Fr..
Joico Vero K-PAK BrushJoico's Haircoloring Brush designed for professional use with the Vero K-PAK Color System...
Joico LumiShine Creme Line Extension DealCraving rich, beautiful colour? LumiShine Permanent Creme Colour's NEW Mocha (M) and Natural Beige (NB) series low ammonia formula delivers up to 2x the shine. It nourishes and protects hair, sealing in moisture, softness, and shine for up to 30 shampoos.Size: 1 PackFeatures & Benefits: 8 Shades of LumiShine Creme in: 3M, 5M, 6M, 5NB, 6NB, 7NB, 9NB,..
Joico Moisture Recovery Tent Card..
Joico Blonde Life Brightening MasqueMasques are for hiding things...but it won't be your blonde hair once you've spent a few minutes with our brilliant blonde-brightening formula. This quick-rinse, magician-of-a-treatment instantly hydrates, softens, and amps up your pale strands by neutralizing those nasty trace minerals that lead to dullness and yellowing. Size: 50 ml & 150 mlHair Type &..
Joico Heat Hero Glossing Thermal ProtectorThe instant you spray it on, this brilliant hair guardian springs into action, protecting each strand from the thermal assault of blow-dryers, flat irons, and other damaging heat-styling tools. Along with it? A healthy, glossy sheen that fortifies strands and locks out hair-dulling pollutants. Size: 180 mlFeatures & Benefits: Thermal protection up to 450°..
For over 25 years, we've grown to meet your needs. Travelling many miles and evolving around trends and market demands, sourcing only the most exclusive, highest quality products and ethical brands from around the world to enhance your business.
We have worked hard, as an independently owned and operated company, to build a reputation that is widely respected within the industry. We are lifelong learners who strive to be a diverse, inclusive, socially responsible leader in the industry.
1.800.661.2707
