Joico Color Infuse Copper ShampooJoico wanted to make copper tops stronger longer. So they did... by creating a wow-of-a-shampoo that restores rich auburn and reddish 'dos to their most metallic glory. Designed to fight the fade that typically takes the spice out of ginger locks, Color Infuse Copper Shampoo throws in tone-enhancing pigments that help maintain 85 percent of color vibrancy for up to..
Joico Color Infuse Red ConditionerDon't stop at Red-Enhancing Shampoo-instead, go the distance and add this nourishing, ruby cocktail to your daily regimen. This intense, toning, color therapy conditioner brings out the deep, rich tones of luscious red locks, then moisturizes, protects, and defends those strands with all its might.Size: 300 mlHair Type & Condition: Any shade of red (from nature or..
Joico Color Infuse Red ShampooRed may be the color that turns heads faster than any other; but, unfortunately, it's also the hair color that fades the fastest, too. So Joico thought it was only fair to give its favorite Gingers their very own color therapy shampoo... one that brings on a rosy glow, and puts color-stripping to a screeching halt. Then Joico went one better: by adding ingredients tha..
Joico Color Intensity Confetti Collection Introducing the Confetti Collection, an explosion of fun, candy-colored semi-permanent shades that transform every mane into a reason to celebrate. Don't worry about fadage or damage crashing the party. NEW Color Intensity Mint, Sky, Lilac, Rose and Peach have major staying power—thanks to the one-of-a-kind Pastel Extend Technology, which secures these pla..
Joico Color Intensity EraserPastels or brights? Unicorn or Pinwheel technique? Which hot new haircoloring trend will your clients jump on next? Thanks to Joico's NEW Color Intensity Eraser, color-obsessed clients can now change their custom color quickly and easily while leaving locks gleaming in healthy condition! In 30 minutes or less, the brilliant K-PAK® Keratin-enriched formula lifts dire..
Joico Color Intensity Love Aura CollectionOpen your mind and heart to unlimited creative possibilities with Love Aura, a sparkling new Color Intensity collection from Joico Brand Ambassador Larisa Love. Inspired by the physical and emotional transformation of positive energy and connection, this artistic palette of five whimsical shades will spark a whole new love affair with color.Shades Availabl..
Joico Color Intensity LoveFest CollectionThe LOVEFEST Collection was inspired by Joico Brand Ambassador Larisa Love and her creative, colorful life. This collection is all about creativity, freedom of expression, individuality, bold and bright living and links perfectly to cool, music festival culture. Lively LoveFest Collection, a duo of utterly cool, creative shades that harmonize perfectly wit..
Joico Color Intensity Metallic Muse Collection What happens when reflective metals meet color intensity? Instant attraction!Introducing Joico Color Intensity Metallic Muse Collection, new impossible-to-resist shades that perfectly mimic the muted luster of liquid metal. Think fresh, modern, multidimensional cool and warm-toned metallized hues.Features & Benefits: Modern, multidimensional m..
Joico Color Intensity Pearl Pastel CollectionDiscover a dazzling spectrum of bold, brilliant color with Joico color intensity - intensely concentrated pigments designed to help you create over-the-top vibrancy that lasts through 15 shampoos. Color Intensity?s intermixable formula can be applied straight from the tube, or mix and mingled to your heart?s content for endless creative possibilities. B..
Joico Color Intensity Confetti Collection Introducing the COLOR INTENSITY TROPICS color collection, a collection featuring four sizzling bright shades that will instantly turn up the heat this summer! Kelly Green: is perfect for creating the stunningly rich botanical greens only found in the heart of a jungle paradise. True Blue: will cool you down with its deep and dreamy island ocean hue. Add ..
Joico Colorful Anti-Fade ConditionerFor Color Longevity. This brilliantly hydrating, daily conditioner does a delicate balancing act on color-treated hair - infusing strands with softness and shine, while cloaking hair with true and steady protection against the big fade.Size: 250 ml & 1 LitreSkin Type & Condition: For long-lasting color vibrancyFeatures & Benefits: Instantly detangles and nouris..
Joico Colorful Anti-Fade ShampooFor Color Longevity. A gentle cleanser that takes out what you DON'T want, and leaves behind everything you DO! With Joico Colorful Anti-Fade Shampoo, daily buildup and debris are gently washed away; while it preserves the long-term vibrancy and intensity of gorgeous haircolor.Size: 300 ml & 1 LitreSkin Type & Condition: For long-lasting color vibrancyFeatures & Ben..
Joico Colorful Glow Beyond Anti-Fade SerumFor Color Longevity. Imagine an instant, noticeable, stunning hit of vibrancy - the kind of punch that boosts the brilliance of haircolor. That's what you get with Glow Beyond, the anti-faded serum that puts the spotlight on radiance, while helping to protect hair against harsh, color-fading UV rays. Formulated with rich Camellia Oil and Pomegranate Fruit ..
Joico Curl Confidence Defining CremeJoico's NEW Curl Confidence Curl Defining Creme is created with Moringa Seed Oil, a rich source of antioxidants, Vitamin A and E, Zinc and Silica.Size: 177 mlHair Type & Condition: Suitable for 2B - 4A Curl TypesFeatures & Benefits: Defines & enhances natural curl/texture Reduces frizz and hydrates hair while boosting shine No sticky or crunchy..
Joico Curl Nourished ConditionerYou know the old adage, one size fits all? Well, that's actually true when you're talking about Joico amazingly versatile conditioner, formulated to weightlessly nourish and rebuild curls while kicking frizz to the curb. Leave it in if you want supreme moisture and a whole lot of control over your thick, coarse, "misbehaving" curls; rinse it out if you're looking fo..
Joico Defy Damage Detox ShampooWash away hard water residue, trace minerals, product buildup, and copper with this deep-cleansing shampoo that won't leave hair feeling dry. Formulated with a bio-based chelator and Activated Charcoal, Defy Damage Detox Shampoo builds bonds and transforms dull, lackluster locks into hair that feels clean and soft. With a single, transformational cleanse, this clari..
Joico Defy Damage Invincible Frizz-Fighting Bond ProtectorTames frizz on contact - for visibly healthier hair with a soft, glowing finish.Size: 180 mlFeatures & Benefits: 24-hour frizz protection Instant softness & shine Bond protection Thermal protection up to 450F° Guards against pollution..
Joico Defy Damage KBOND20 Power MasqueWhat do you get when you combine a legacy of Joico's super-charged hair repair and the power of damage control in a single, extraordinary product? Meet KBOND20, power masque from Defy Damage... Joico's brand-new, bond-building treatment that doubles down on technology for 5X stronger hair.Size: 150 mlFeatures & Benefits: 5X stronger hair in one use Builds & p..
Joico Defy Damage Pro Series 1Defy Damage ProSeries 1 is for bond-protecting color optimizer spray. Ultra-dry bond protector helps to instantly shield hair from chemical service damage, improve color deposit, and provide greater, more even lift when lightening.Size: 57 ml, 160 ml & 358 mlHair Type & Condition: For damaged, chemical or colored hairFeatures & Benefits: Higher concentration of Smar..
Joico Defy Damage Pro Series 2Defy Damage ProSeries 2 is for bond strengthening color treatment. Intensive treatment helps regenerate bonds & strengthen hair.Size: 50 ml, 150 ml & 500 mlHair Type & Condition: For damaged, chemical or colored hairFeatures & Benefits: Protects hair from mechanical, thermal, and environmental damage Higher concentration of SmartRelease Technology..
Joico Defy Damage Protective ConditionerDefy Damage Protective Conditioner for bond strengthening & color longevity. Prevents and protects from daily damage.Size: 50 ml, 300 ml & 1 LitreHair Type & Condition: For damaged, chemical or colored hairFeatures & Benefits: Boosts vital moisture without weighing Instantly detangles Leaves hair soft, shiny, resilient, and healthy-looking..
For over 25 years, we've grown to meet your needs. Travelling many miles and evolving around trends and market demands, sourcing only the most exclusive, highest quality products and ethical brands from around the world to enhance your business.
We have worked hard, as an independently owned and operated company, to build a reputation that is widely respected within the industry. We are lifelong learners who strive to be a diverse, inclusive, socially responsible leader in the industry.
1.800.661.2707
