Joico Defy Damage Protective MasqueDefy Damage Protective Masque for bond strengthening & color longevity. Helps to rebuild broken hair bonds, deeply replenishes hair without weighing it down.Size: 50 ml & 150 mlHair Type & Condition: For damaged, chemical or colored hairFeatures & Benefits: See results after the very fi rst use Proactively builds hair's resistance to damage ..
Joico Defy Damage Protective ShampooDefy Damage Protective Shampoo for bond strengthening & color longevity. Gently sloughs away dirt and debris without roughing up the hair cuticle or stripping vibrant color.Size: 50 ml, 300 ml & 1 LitreHair Type & Condition: For damaged, chemical or colored hairFeatures & Benefits: Free of SLS/SLES Sulfates Decadently rich lather for a luxurious cleansing exper..
Joico Defy Damage Protective ShieldDefy Damage Protective Shield to guard against thermal and UV damage. Instant daily protection from damaging heat, UV, and environmental exposure.Size: 50 ml & 100 mlHair Type & Condition: For damaged, chemical or colored hairFeatures & Benefits: Makes hair 4X more resistant to breakage during heat styling Protects against color fade Leaves hair soft, shiny, an..
Joico Defy Damage Sleepover Overnight Nourishing TreatmentRise and shine with Defy Damage Sleepover, Joico bedtime bond-strengthener that nourishes hair while you sleep. With a brilliant formula that fortifies bonds through the night, this no-rinse treatment delivers softer, shinier, visibly healthier hair by morning.Size: 100 mlFeatures & Benefits: Instantly softens & smooths hair Boosts shine R..
Joico Dream Blowout Thermal Protection CrèmeGet the luxuriously soft, smooth, long-lasting blowout of your dreams!Size: 200 mlFeatures & Benefits: Up to 450°F of heat protection Reduces breakage by over 75% against combing breakage on damaged hair vs. a non-conditioning shampoo Up to 50% faster drying time..
Joico Flip Turn Volumizing Finishing SprayIt's the Olympics of hair maneuvers. We're talking about that classic, flip-your-head-upside-down-for-a-volumizing-fluff drill. Joico Flip Turn Volumizing Finishing Spray was made the move ten times better with the most exciting styling spray you'll ever get your hands into: Spritz your locks upside-down, sideways, backwards... however and wherever you nee..
Joico Freeplay Clay Lightener Creating natural-looking blends of highlights for that ultimate look of sun-kissed perfection is easier than ever with Joico FreePlay Clay Lightener. Introducing Joico FreePlay Clay Lightener, Joico's first lightener that stays put and moist while you paint your way through the most creative Balayage and freehand techniques. Unlike traditional lighteners that can get..
Joico Hair Shake Finishing TexturizerYou'll know it's radically different the second you shake the bottle: That's when the stainless steel ball was tucked inside (think paint-can genius) begins to work its magic, turning Joico extraordinary new liquid-to-powder texturizer into a micro-fine mist that amps up hair with the most touchable, velvety-soft, mega-volume finish. Spray it, layer it, style i..
Joico Heat Hero Glossing Thermal ProtectorThe instant you spray it on, this brilliant hair guardian springs into action, protecting each strand from the thermal assault of blow-dryers, flat irons, and other damaging heat-styling tools. Along with it? A healthy, glossy sheen that fortifies strands and locks out hair-dulling pollutants. Size: 180 mlFeatures & Benefits: Thermal protection up to 450°..
Joico Heat Set Blowout Perfecting CremePeople pay mega dollars for the perfect blowout; but you should also be able to nail the maneuver at home without the help of a pro. And that's exactly why Joico has put all the tricks of a good blow dry into a single, brilliant styling product: This all-in-one, Level 3-hold creme reduces your drying time, detangles and defrizzes the friskiest of strands; off..
Joico Humidity Blocker+ Protective Finishing SprayDon't let your fresh blowout or pristine flat-iron style go unprotected against rainy, humid weather. This light-hold humidity-buster works tirelessly, depositing an invisible, 24-hour shine-shield of frizz and static protection over all your hard work. It's an all-in-one frizz fighter, amped-up with a bit of hold, shine, and protection against po..
Joico Hydra Splash Hydrating ConditionerForget about those dense, overly creamy moisturizing formulas that leave dry, fine hair flat and lifeless. Hydra Splash Hydrating Conditioner brilliantly detangles and replenishes elasticity with a lightweight formula that won't weigh down hair.Size: 250 ml & 1 LHair Type & Condition: For fine - medium, dry hairFeatures & Benefits: Detangles even super fine..
Joico Hydra Splash Hydrating Gelée MasqueA unique gelée treatment, powerful enough to create a wave of healthy hydration without overpowering delicate strands. Hydrating Gelée Masque is the ultimate, light weight, thirst quencher for fine, dry, parched hair.Size: 150 mlHair Type & Condition: For fine - medium, dry hairFeatures & Benefits: Detangles even super fine strands Reduces frizz Won't weig..
Joico Hydra Splash Hydrating Replenishing Leave InPerfect as a pre blow dry, leave in after your cleanse and condition routine, this replenishing hydrator delivers a dose of nourishment and banishes frizz that results in brilliantly supple, soft, shiny hair.Size: 100 mlHair Type & Condition: To reduce frizzy hairFeatures & Benefits: Boosts softness and shine Reduces frizz Won't weigh fine strands..
Joico Hydra Splash Hydrating ShampooEven fine to medium hair gets thirsty... and deserves a tall drink of water that doesn't make it fall flat. The luxurious lather of Hydra Splash Hydrating Shampoo swiftly cleanses away residue without stripping much needed natural moisture, leaving hair brilliantly clean, soft, and looking healthy.Size: 300 ml & 1 LHair Type & Condition: For fine - mediu..
Joico Instant Refresh Dry ShampooThere are days when a full-on shampoo just doesn't make the schedule. Or days when your hair just needs a little something-something... even if it's merely the scent of a freshly-washed coif. The answer, invariably, is Joico Instant Refresh Dry Shampoo...magic-in-a-can that literally brings hair back to life in seconds, zapping the greasies, and creating the same k..
Joico InstaTint™ Temporary Shimmer SprayLove bold, bright haircolors, but too shade-shy to commit? Joico InstaTint comes on strong, delivering shimmering, shining, devastatingly dazzling color... Spray directly onto finished 'dos for instafabulous pops of color, or mix and mingle all five shades to create your own custom tint. Dye-hard Joico Color Intensity fan? Layering InstaTint over stran..
Joico Intensity Color ButterRich, deeply hydrating treatment that deposits fun fashion color in just 2-5 minutes! Pastel to vibrant results that keep color looking salon fresh between color services and can be used on blonde or pre-lightened hair for a quick burst of color without the long-term commitment.Size: 20 ml & 177 mlColors Available: Pink Purple Red Blue Green Titanium Usage Instruct..
Joico JoiFull StylerThe JoiFull Volumizing Styler will make you experience the unique glide and slip of an airy creme, plus the molding and shaping power of a gelee... all in one game changing, hybrid. Instantly transforms fine strands into full, luxurious, natural looking hair.Size: 100 mlFeatures & Benefits: Easily add lasting lift and body without leaving hair stiff and crunchy Fuller, thicke..
Joico JoiFull Volumizing ConditionerEverything fine hair could want from a conditioner: a formula with powerful detangling ingredients designed to create full, airy, touchable body without weighing hair down. Delivering easy to comb glide power and a unique, lightweight feel, this daily use conditioner nourishes fine strands with a barely there touch.Size: 300 ml & 1 LFeatures & Benefits: Helps s..
Joico JoiFull Volumizing ShampooJoiFull Volumizing Shampoo preps you for healthy, natural looking fullness. JoiFull Volumizing Shampoo leaves strands clean with a sheen uniquely nourished and ready for extraordinary body with a natural feel.Size: 300 ml & 1 LFeatures & Benefits: Rich lather gently but thoroughly cleanses the hair. Adds instant lightweight body Fuller, thicker airy volume 24 ho..
For over 25 years, we've grown to meet your needs. Travelling many miles and evolving around trends and market demands, sourcing only the most exclusive, highest quality products and ethical brands from around the world to enhance your business.
We have worked hard, as an independently owned and operated company, to build a reputation that is widely respected within the industry. We are lifelong learners who strive to be a diverse, inclusive, socially responsible leader in the industry.
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