West Coast Beauty

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Hair Care

West Coast Beauty provides you with the best products for hair care, hygiene, and hair styling. All hair is not the same; hair is a manifestation of human diversity so we promise to have variety so that YOU can find what YOU need no matter what you’re looking for. From shampoo & conditioner to color and lice prevention/removal we’ve got you covered.

If you have any questions or would like more information on the brands and products we carry, please contact WCB Customer Service or your Sales Representative at WCB.


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Showing 652 - 672 of 1335 Results
Joico JoiWhip Firm Hold Design Foam

Joico JoiWhip Firm Hold Design Foam

Joico JoiWhip Firm Hold Design FoamEvery artist needs their favorite tool... and that might very well be this oh-so-concentrated mousse, which is known to build extraordinary volume in any hair styling masterpiece you choose to create. Your work will shine and tower over the rest of them. Hold Level: 7Size: 300 mlHair Type & Condition: All hair types crave JoiWhip Design Foam, but fine, limp loc..

Joico K-PAK Base Breaker

Joico K-PAK Base Breaker

Joico K-PAK Base BreakerThe most convenient way to break the haircolor base, K-PAK Base Breaker lifts virgin hair 1 level in 10 minutes, making retouches between blonding services faster and easier than ever before.Size: 59 mlFeatures & Benefits: Ideal for "breaking the base" (to soften contrasting regrowth between blonding services) 10-minute processing time Ammonia-free formula conditions and a..

Joico K-PAK Color - Ash Series

Joico K-PAK Color - Ash Series

Joico K-PAK ColorK-PAK Color is the only haircolor system featuring Quadramine Complex, the key reconstructive technology in Joico's world-renowned K-PAK Deep-Penetrating Reconstructor, 14-time Stylist Choice Award Winner for Favorite Deep/Restorative Conditioner. By combining the power of reconstruction with vibrant, true-tone pigments, the K-PAK Color System redefines the art of healthy haircolo..

Joico K-PAK Color - Beige Series

Joico K-PAK Color - Beige Series

Joico K-PAK ColorK-PAK Color is the only haircolor system featuring Quadramine Complex, the key reconstructive technology in Joico's world-renowned K-PAK Deep-Penetrating Reconstructor, 14-time Stylist Choice Award Winner for Favorite Deep/Restorative Conditioner. By combining the power of reconstruction with vibrant, true-tone pigments, the K-PAK Color System redefines the art of healthy haircolo..

Joico K-PAK Color - Blue Ash Series

Joico K-PAK Color - Blue Ash Series

Joico K-PAK Color - Blue Ash SeriesK-PAK Color is the only haircolor system featuring Quadramine Complex, the key reconstructive technology in Joico's world-renowned K-PAK Deep-Penetrating Reconstructor, 14-time Stylist Choice Award Winner for Favorite Deep/Restorative Conditioner. By combining the power of reconstruction with vibrant, true-tone pigments, the K-PAK Color System redefines the art o..

Joico K-PAK Color - Fashion Series

Joico K-PAK Color - Fashion Series

Joico K-PAK ColorK-PAK Color is the only haircolor system featuring Quadramine Complex, the key reconstructive technology in Joico's world-renowned K-PAK Deep-Penetrating Reconstructor, 14-time Stylist Choice Award Winner for Favorite Deep/Restorative Conditioner. By combining the power of reconstruction with vibrant, true-tone pigments, the K-PAK Color System redefines the art of healthy haircolo..

Joico K-PAK Color - Gold Series

Joico K-PAK Color - Gold Series

Joico K-PAK ColorK-PAK Color is the only haircolor system featuring Quadramine Complex, the key reconstructive technology in Joico's world-renowned K-PAK Deep-Penetrating Reconstructor, 14-time Stylist Choice Award Winner for Favorite Deep/Restorative Conditioner. By combining the power of reconstruction with vibrant, true-tone pigments, the K-PAK Color System redefines the art of healthy haircolo..

Joico K-PAK Color - High Lift Series

Joico K-PAK Color - High Lift Series

Joico K-PAK ColorK-PAK Color is the only haircolor system featuring Quadramine Complex, the key reconstructive technology in Joico's world-renowned K-PAK Deep-Penetrating Reconstructor, 14-time Stylist Choice Award Winner for Favorite Deep/Restorative Conditioner. By combining the power of reconstruction with vibrant, true-tone pigments, the K-PAK Color System redefines the art of healthy haircolo..

Joico K-PAK Color - Intensifiers & Correctors

Joico K-PAK Color - Intensifiers & Correctors

Joico K-PAK ColorK-PAK Color is the only haircolor system featuring Quadramine Complex, the key reconstructive technology in Joico's world-renowned K-PAK Deep-Penetrating Reconstructor, 14-time Stylist Choice Award Winner for Favorite Deep/Restorative Conditioner. By combining the power of reconstruction with vibrant, true-tone pigments, the K-PAK Color System redefines the art of healthy haircolo..

Joico K-PAK Color - Natural Series

Joico K-PAK Color - Natural Series

Joico K-PAK ColorK-PAK Color is the only haircolor system featuring Quadramine Complex, the key reconstructive technology in Joico's world-renowned K-PAK Deep-Penetrating Reconstructor, 14-time Stylist Choice Award Winner for Favorite Deep/Restorative Conditioner. By combining the power of reconstruction with vibrant, true-tone pigments, the K-PAK Color System redefines the art of healthy haircolo..

Joico K-PAK Color - Red & Xtra Red Series

Joico K-PAK Color - Red & Xtra Red Series

Joico K-PAK ColorK-PAK Color is the only haircolor system featuring Quadramine Complex, the key reconstructive technology in Joico's world-renowned K-PAK Deep-Penetrating Reconstructor, 14-time Stylist Choice Award Winner for Favorite Deep/Restorative Conditioner. By combining the power of reconstruction with vibrant, true-tone pigments, the K-PAK Color System redefines the art of healthy haircolo..

Joico K-PAK Color - Sultry Blondes Collection

Joico K-PAK Color - Sultry Blondes Collection

Joico K-PAK Color - Sultry Blondes CollectionWant to create luminous, believable, utterly gleaming blondes without a hair of brassiness? K-PAK's new Sultry Blondes Collection is for you: all the glamour, plus hardworking ingredients that actually reconstruct hair while you color. Colors Available: 10N for a natural tonal result (also helps eliminate unwanted warmth at darker blonde levels). 10B f..

Joico K-PAK Color - Toner Series

Joico K-PAK Color - Toner Series

Joico K-PAK ColorK-PAK Color is the only haircolor system featuring Quadramine Complex, the key reconstructive technology in Joico's world-renowned K-PAK Deep-Penetrating Reconstructor, 14-time Stylist Choice Award Winner for Favorite Deep/Restorative Conditioner. By combining the power of reconstruction with vibrant, true-tone pigments, the K-PAK Color System redefines the art of healthy haircolo..

Joico K-PAK Color - ULTRA High Lift Series

Joico K-PAK Color - ULTRA High Lift Series

Joico K-PAK ColorK-PAK Color is the only haircolor system featuring Quadramine Complex, the key reconstructive technology in Joico's world-renowned K-PAK Deep-Penetrating Reconstructor, 14-time Stylist Choice Award Winner for Favorite Deep/Restorative Conditioner. By combining the power of reconstruction with vibrant, true-tone pigments, the K-PAK Color System redefines the art of healthy haircolo..

Joico K-PAK Color Therapy Conditioner

Joico K-PAK Color Therapy Conditioner

Joico K-PAK Color Therapy ConditionerYou can choose a color therapy shampoo that avoids stripping hair of beautiful, new color... but you'll double your efforts if you reach for the companion conditioner. It not only protects your color investment, but actually hydrates and repairs hair at the same time. How's that for therapy? Size: 50 ml, 300 ml, 1 Litre & 1 GallonHair Type & Condition: ..

Joico K-PAK Color Therapy Luster Lock Glossing Oil

Joico K-PAK Color Therapy Luster Lock Glossing Oil

Joico K-PAK Color Therapy Luster Lock Glossing OilMeet your hair's daily "lust-have" for gorgeous color vibrancy and swoon-worthy shine! With a brilliant formula that's "just light" for fine strands, yet nourishing enough for thicker tresses, this go-to oil blend delivers instant wow-factor plus powerful protection to ensure your shade glows the distance.Size: 63 mlSkin Type & Condition: For c..

Joico K-PAK Color Therapy Luster Lock Instant Shine & Repair Treatment

Joico K-PAK Color Therapy Luster Lock Instant Shine & Repair Treatment

Joico K-PAK Color Therapy Luster Lock Instant Shine & Repair TreatmentPick this lock and we'll steal your heart! Introducing K-PAK Luster Lock: Joico's instant shine and repair miracle for color-treated hair that unlocks the secret to out-of-this-world vibrancy, while providing deep repair, illuminating shine, and the kind of super slip that gives your brush serious glide power. With a single use,..

Joico K-Pak Color Therapy Luster Lock Multi-Perfector Daily Shine & Protect Spray

Joico K-Pak Color Therapy Luster Lock Multi-Perfector Daily Shine & Protect Spray

Joico K-Pak Color Therapy Luster Lock Multi-Perfector Daily Shine & Protect Spray Experience this powerful leave-in perfecting spray that does it all! Luster Lock Spray fuses the hydrating benefits of exotic oils with a unique, damage-control formula - safeguarding gorgeous hair color for healthy, strong, shiny hair.Size: 50 ml & 200 mlHair Type & Condition: Ideal for any hair type, color, texture..

Joico K-PAK Color Therapy Shampoo

Joico K-PAK Color Therapy Shampoo

Joico K-PAK Color Therapy ShampooWhen you've shelled out big bucks for a color service - and finally nailed that perfect shade, shine, and intensity - the last thing you want is an ordinary shampoo that washes your investment right down the drain. Literally. And that's why Joico formulated a gentle cleanser that never strips your strands, and actually doubles the life of your hair color's vibrancy..

Joico K-PAK Color VeroGlaze No-Lift Creme Developer

Joico K-PAK Color VeroGlaze No-Lift Creme Developer

Joico K-PAK Color VeroGlaze No-Lift Creme DeveloperVeroGlaze is a no-lift developer with a low pH of 2.7 that transforms the K-PAK Color Permanent Creme Color palette into a true tone-on-tone, deposit-only alkaline demi-permanent haircolor. Veroglaze Tonal Chart: K-PAK COLOR SERIES PREDOMINANT BASE RESULTS ON NATURAL HAIR BLENDING RESULTS ON GRAY HAIR Natural Blue..

Joico K-PAK Color Volume Veroxide 10 / 20 / 30 / 40

Joico K-PAK Color Volume Veroxide 10 / 20 / 30 / 40

Joico K-PAK Color Volume Veroxide 10 / 20 / 30 / 40 Veroxide is a gentle creme developer formulated with Squalene, a moisturizing agent. Helps maintain the integrity of the hair structure during the haircolor process. Types Available: 10 Volume 3% 20 Volume 6% 30 Volume 9% 40 Volume 12% Size: 950 mlFeatures & Benefits: Veroxide is a gentle creme developer formulated with Squalene, a moisturizi..

Showing 652 - 672 of 1335 Results
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For over 25 years, we've grown to meet your needs. Travelling many miles and evolving around trends and market demands, sourcing only the most exclusive, highest quality products and ethical brands from around the world to enhance your business. 

We have worked hard, as an independently owned and operated company, to build a reputation that is widely respected within the industry. We are lifelong learners who strive to be a diverse, inclusive, socially responsible leader in the industry.  

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