West Coast Beauty

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Hair Care

West Coast Beauty provides you with the best products for hair care, hygiene, and hair styling. All hair is not the same; hair is a manifestation of human diversity so we promise to have variety so that YOU can find what YOU need no matter what you’re looking for. From shampoo & conditioner to color and lice prevention/removal we’ve got you covered.

If you have any questions or would like more information on the brands and products we carry, please contact WCB Customer Service or your Sales Representative at WCB.


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Showing 673 - 693 of 1335 Results
Joico K-PAK Daily Conditioner

Joico K-PAK Daily Conditioner

Joico K-PAK Daily ConditionerThe mission to repair hair that's been assaulted by the rigors of, well, everything. Could be an obsessive relationship with your flat iron; or a few too many trysts with hot rollers; or going blonde, blonde, and blonder. But when the damage is done, K-PAK conditioner zeroes in on that ravaged cuticle, filling in the battle zones with moisture, silkiness, and strength ..

Joico K-PAK Deep Penetrating Reconstructor

Joico K-PAK Deep Penetrating Reconstructor

Joico K-PAK Deep Penetrating ReconstructorThis award-winning, Deep-Penetrating Reconstructor has a loyal following that's truly unparalleled. In just five minutes (The 5-minute miracle!), this powerful hair treatment combination of amino acids rebuilds and re-fortifies stressed and damage hair... returning hair to its former glory in a single application.Size: 50 ml, 150 ml & 1 LitreHair ..

Joico K-PAK Intense Hydrator

Joico K-PAK Intense Hydrator

Joico K-PAK Intense HydratorThere's dry hair... and there's hair that's so parched, so thirsty, so starved for moisture that only a serious drink could bring it back to life. Intense Hydrator is the cocktail of choice: a profoundly nourishing hair treatment (at a gentle 3.5 PH level), offering immediate hydration to hair that's gasping for air.Size: 50 ml, 250 ml & 1 LitreHair Type & Condition: Fr..

Joico K-PAK Professional Clarifying Shampoo

Joico K-PAK Professional Clarifying Shampoo

Joico K-PAK Professional Clarifying ShampooThis intense clarifying treatment shampoo cleanses the hair and removes mineral deposits and styling product buildup. The creamy formula leaves the hair moisturized, smooth and radiant, providing an excellent overall feel and slip for wet-combing after the chelating process.Size: 300 ml & 1 LitreRecommended For: Step 1 in K-PAK's Hair Repair System for th..

Joico K-PAK Professional Cuticle Sealer

Joico K-PAK Professional Cuticle Sealer

Joico K-PAK Professional Cuticle SealerK-PAK Professional Cuticle Sealer smoothens and tightens the cuticle, locks in curls and color and reduces PH swelling to restore hair back to its natural state of 4.5 - 5.5. It is a vital step in all Vero color services and compliments all other alkaline hair treatment performed in the salon.Size: 300 ml & 1 LitreRecommended For: Step 2 in K-PAK's Hair Repai..

Joico K-PAK RevitaLuxe Bio-Advanced Restorative Treatment

Joico K-PAK RevitaLuxe Bio-Advanced Restorative Treatment

Joico K-PAK RevitaLuxe Bio-Advanced Restorative TreatmentAfter just one encounter with Joico K-PAK RevitaLuxe Bio-Advanced Restorative Hair Treatment, which instantly repairs years of damage, doubles your resistance to future breakage, and protects against color fade (by 94%) with a single application.Size: 50 ml, 150 ml & 480 mlHair Type & Condition: For any hair type/shape/length/texture..

Joico K-PAK Shampoo

Joico K-PAK Shampoo

Joico K-PAK ShampooTo say that K-PAK shampoo "cleanses your hair," is like saying a Chanel coat "keeps you warm." Sure, it gets the grime out... but it also turns your cleansing into the first step of a reconstruction process specifically designed for hair that's been put through the ringer. Whether the culprit is overzealous thermal styling or harsh chemical services, this star shampoo actually r..

Joico Lumishine Creme Developer

Joico Lumishine Creme Developer

Joico Lumishine Creme DeveloperDiscover the Joi of healthy color! Joico LumiShine Repair+ Color transforms hair from the inside out with breakthrough ArgiPlex Technology, delivering healthy - looking, long-lasting color results with up to 2X more shine + 100% gray coverage - guaranteed! With a Permanent Creme and Demi-Permanent Liquid system, simple 1-to-1 mixing, gentle formulas, instantly healt..

Joico Lumishine Demi-Permanent Liquid Color

Joico Lumishine Demi-Permanent Liquid Color

Joico Lumishine Demi-Permanent Liquid ColorIntroducing a gentle, ammonia-free color system of 22 shades formulated for deposit only. Guarantees predictable color results when mixed with LumiShine Creme Developer 5 volume. Color so brilliant, it instantly restrengthens hair with up to twice the shine. NEW Joico LumiShine transforms hair from the inside out with breakthrough ArgiPlex Technology, del..

Joico Lumishine Dimensional Deposit Demi-Permanent Creme Color

Joico Lumishine Dimensional Deposit Demi-Permanent Creme Color

Joico Lumishine Dimensional Deposit Demi-Permanent Creme ColorWith NEW LumiShine DD Dimensional Deposit Demi-Permanent Creme Color, you can weave the artistry of depth and dimension into every color creation, while restoring maximum hair health and a whole lot of shine. With 20 luscious hues to choose from, creating dimensional color becomes a simple, foolproof, predictable art form. This versatil..

Joico LumiShine LUMI 10 Accelerator 22 Vol

Joico LumiShine LUMI 10 Accelerator 22 Vol

Joico LumiShine LUMI 10 Accelerator 22 VolThe Accelerator provides the extra boost of peroxide needed to ensure LUMI10 Permanent Creme Color delivers.Size: 32 ozVolume: 22 Volume Features & Benefits: When used with Lumi10 Permanent Creme Color it delivers super-fast and complete coverage in just 10 minutes. Usage Instructions: Put the pedal to the metal with the Lumi10 Accelerator, pumped ..

Joico LumiShine LUMI 10 Permanent Creme Color

Joico LumiShine LUMI 10 Permanent Creme Color

Joico LumiShine LUMI 10 Permanent Creme ColorTime is money - make every minute count with NEW LUMI10™. This professional permanent haircolor is formulated with our Quick Coverage System™ to deliver 100% gray coverage in just 10 minutes while also achieving up to 2X the shine. Now you can make time for more clients while still expecting the same predictable results from the LumiShine co..

Joico Lumishine Permanent Creme Color

Joico Lumishine Permanent Creme Color

Joico Lumishine Permanent Creme ColorColor so brilliant, it instantly restrengthens hair with up to twice the shine. NEW Joico LumiShine transforms hair from the inside out with breakthrough ArgiPlex Technology, delivering astonishing shine, color longevity, and overall healthier hair - guaranteed! Hair with up to twice the shine 100% replenished and restrengthened hair Nourishing protection that..

Joico Lumishine YouthLock Permanent Creme Color

Joico Lumishine YouthLock Permanent Creme Color

Joico Lumishine YouthLock Permanent Creme ColorLumiShine YouthLock is the fountain of youth in a color line! Reveal multi dimensional results to lock in the top 5 anti aging features that help hair look and feel younger.Size: 2.5 ozColors Available: 2NN - Natural Natural Darkest Brown 4NN - Natural Natural Medium Brown 5NN - Natural Natural Light Brown 6NN - Natural Natural Dark Blonde 7NN ..

Joico Moisture Recovery Conditioner

Joico Moisture Recovery Conditioner

Joico Moisture Recovery ConditionerFunny how wet hair can be dry; but, it can... especially after daily shampoos that zap locks of much-needed moisture. Fortunately, it only takes a minute for intensely-hydrating Recovery Conditioner hair treatment to come to the rescue and inject a whole lot of life back into tired, fried, and frizzy tresses; actually reducing breakage by 55%.Size: 50 ml, 250 ml,..

Joico Moisture Recovery Shampoo

Joico Moisture Recovery Shampoo

Joico Moisture Recovery ShampooYou know what it's like to be thirsty and parched; grateful for a long, tall drink of water to rehydrate you in minutes. Your hair knows what that's like, too... and it will literally lap up the hydration that Joico Moisture Recovery Shampoo / hair treatment pours into each and every strand. The rich, luxurious formula actually restores smoothness and elasticity to h..

Joico Moisture Recovery Treatment Balm

Joico Moisture Recovery Treatment Balm

Joico Moisture Recovery Treatment BalmFive minutes. That's all it takes for this super-hydrating rescue worker deep conditioner to come to the aid of your coif. Joico Moisture Recovery hair Treatment Balm is not just talking about bringing in big-time moisturizers to banish the driest of strands; but the ability to actually increase hair strength and reduce breakage by up to 80%. No salon... no in..

Joico Power Spray Fast-Dry Finishing Spray

Joico Power Spray Fast-Dry Finishing Spray

Joico Power Spray Fast-Dry Finishing SprayThe pride and joy - and Power Spray Fast-Dry Finishing Spray everyone in the industry is talking about. Imagine a hairspray that gives you ultra-firm hold... the finest aerosol mist that increases shine by 170%... saves your style from humidity... protects hair from heat styling... and lasts three days. Need more convincing? It actually offers a range of h..

Joico Power Whip Whipped Foam

Joico Power Whip Whipped Foam

Joico Power Whip Whipped FoamWhen you're craving creamy, and you want to turn the volume way, way up, serve yourself a daily dollop of this finest styling foam. It's luxe, rich, and actually nourishing to hair... resulting in super-size density that even the feistiest humidity won't topple for a full 72 hours. Hold Level: 9Size: 50 ml & 300 mlHair Type & Condition: All hair types - but fine, lim..

Joico Tint Shot Root Concealers (Blonde)

Joico Tint Shot Root Concealers (Blonde)

Joico Tint Shot Root Concealers (Blonde)That color appointment is still a few weeks out... but those telltale roots are right on time. The ultimate MacGyver solution? A few strategic passes of Tint Shot, Joico master-in-disguise root concealer that keeps grow-out under lock and key. Size: 73 mlHair Type & Condition: For blonde hair with dark or gray rootsFeatures & Benefits: With a flash-dry form..

Joico Vero K-PAK Age Defy

Joico Vero K-PAK Age Defy

Joico Vero K-PAK Age DefyBring back the glorious look and feel of youth with Vero K-PAK Age Defy, the first haircolor proven to reverse the four key signs of maturing hair. The Age Defy permanent creme palette offers the largest selection of gray coverage shades on the market, plus three anti-aging must-haves in each tube of color: Softer, more manageable texture; Renewed luster and vibrancy; Top..

Showing 673 - 693 of 1335 Results
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For over 25 years, we've grown to meet your needs. Travelling many miles and evolving around trends and market demands, sourcing only the most exclusive, highest quality products and ethical brands from around the world to enhance your business. 

We have worked hard, as an independently owned and operated company, to build a reputation that is widely respected within the industry. We are lifelong learners who strive to be a diverse, inclusive, socially responsible leader in the industry.  

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