West Coast Beauty

1.800.661.2707

info@west-coast-beauty.com

Only Available for Canadian Professional Beauty Trade

    Head office Burnaby and all showroom locations closed August 5th!

Hair Care

West Coast Beauty provides you with the best products for hair care, hygiene, and hair styling. All hair is not the same; hair is a manifestation of human diversity so we promise to have variety so that YOU can find what YOU need no matter what you’re looking for. From shampoo & conditioner to color and lice prevention/removal we’ve got you covered.

If you have any questions or would like more information on the brands and products we carry, please contact WCB Customer Service or your Sales Representative at WCB.


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Showing 715 - 735 of 1376 Results
Joico Moisture Recovery Treatment Balm

Joico Moisture Recovery Treatment Balm

Joico Moisture Recovery Treatment BalmFive minutes. That's all it takes for this super-hydrating rescue worker deep conditioner to come to the aid of your coif. Joico Moisture Recovery hair Treatment Balm is not just talking about bringing in big-time moisturizers to banish the driest of strands; but the ability to actually increase hair strength and reduce breakage by up to 80%. No salon... no in..

Joico Power Spray Fast-Dry Finishing Spray

Joico Power Spray Fast-Dry Finishing Spray

Joico Power Spray Fast-Dry Finishing SprayThe pride and joy - and Power Spray Fast-Dry Finishing Spray everyone in the industry is talking about. Imagine a hairspray that gives you ultra-firm hold... the finest aerosol mist that increases shine by 170%... saves your style from humidity... protects hair from heat styling... and lasts three days. Need more convincing? It actually offers a range of h..

Joico Power Whip Whipped Foam

Joico Power Whip Whipped Foam

Joico Power Whip Whipped FoamWhen you're craving creamy, and you want to turn the volume way, way up, serve yourself a daily dollop of this finest styling foam. It's luxe, rich, and actually nourishing to hair... resulting in super-size density that even the feistiest humidity won't topple for a full 72 hours. Hold Level: 9Size: 50 ml & 300 mlHair Type & Condition: All hair types - but fine, lim..

Joico Tint Shot Root Concealers (Blonde)

Joico Tint Shot Root Concealers (Blonde)

Joico Tint Shot Root Concealers (Blonde)That color appointment is still a few weeks out... but those telltale roots are right on time. The ultimate MacGyver solution? A few strategic passes of Tint Shot, Joico master-in-disguise root concealer that keeps grow-out under lock and key. Size: 73 mlHair Type & Condition: For blonde hair with dark or gray rootsFeatures & Benefits: With a flash-dry form..

Joico Vero K-PAK Age Defy

Joico Vero K-PAK Age Defy

Joico Vero K-PAK Age DefyBring back the glorious look and feel of youth with Vero K-PAK Age Defy, the first haircolor proven to reverse the four key signs of maturing hair. The Age Defy permanent creme palette offers the largest selection of gray coverage shades on the market, plus three anti-aging must-haves in each tube of color: Softer, more manageable texture; Renewed luster and vibrancy; Top..

Joico Vero K-PAK Age Defy Additives

Joico Vero K-PAK Age Defy Additives

Joico Vero K-PAK Age Defy AdditivesJoico Vero K-PAK Age Defy Additives provides more conversion opportunity, Makes Age Defy a stand alone line, positions as door opener, and Enables all Vero K-PAK shades to have Age Defy benefits. Red and Gray Controller are specifically formulated to work perfectly with NG+, GC+, and CG+ series. They include the Age Defy exclusive 3-Defense Complex to maintain t..

Joico Vero K-PAK Chrome Demi-Permanent Creme Color

Joico Vero K-PAK Chrome Demi-Permanent Creme Color

Joico Vero K-PAK Chrome Demi-Permanent Creme ColorVero K-PAK Chrome is a deposit-only creme haircolor that is formulated with exclusive K-PAK technology. Vero K-PAK Chrome is ammonia-free, deposit-only color with an acidic pH that offers the reconstructive benefits of K-PAK's exclusive Quadramine Complex in a range of high-gloss, intermixable, true tone colors.Size: 60 mlFeatures & Benefits: K-PA..

Joico Vero K-PAK Color Intensity Semi-Permanent Creme Color

Joico Vero K-PAK Color Intensity Semi-Permanent Creme Color

Joico Vero K-PAK Color Intensity Semi-Permanent Creme ColorJoico Vero K-PAK Color Intensity Color System gives haircolor pros the power to create vivid, on-trend, insanely intense shades. This intermixable palette of semi-permanents includes the three new shades - Red and Orange - plus supporting shades of Blue, Magenta, Purple, Green, along with a Clear Mixer, so that it's possible to create any ..

Joico Vero K-PAK Creme Lightener

Joico Vero K-PAK Creme Lightener

Joico Vero K-PAK Creme LightenerJoico Vero K-PAK Creme Lightener gives up to eight levels of lift without risking dryness and dullness. This highlighting system features Joico's patented Quadramine Complex, protecting and conditioning hair's natural lipid structure during the lifting process. Infused with fatty acids and vitamin E-and A-rich shea butter, this ultra-nourishing formula soothes the ..

Joico Vero K-PAK Liquid Demi-Permanent Instant Gloss Toners

Joico Vero K-PAK Liquid Demi-Permanent Instant Gloss Toners

Joico Vero K-PAK Liquid Demi-Permanent Instant Gloss TonersRevitalize your blondes in five minutes, flat! Keep her blonde sultry and brass-free with Joico's Vero K-PAK's new Demi-Permanent Instant Gloss Toners, which complement any VeroLight, VeroBlue, or Creme Lightener blonding service. These remarkable demi-liquid toners are also the perfect choice to revitalize faded blonde hues, plus they pac..

Joico Vero K-PAK VeroLight Lightening Powder Dust-Free On/Off-Scalp

Joico Vero K-PAK VeroLight Lightening Powder Dust-Free On/Off-Scalp

Joico Vero K-PAK VeroLight Lightening Powder Dust-Free On/Off-Scalp Contains moisture-rich crystals to protect the hair's cuticle and inner structure. Lifts up to 8 levels. *** Note: For Professional Use Only! Do Not Use Unless Professionally Applied by a Licensed Stylist.Size: 1 lb & 2 lbFeatures & Benefits: NOW for on- and off-scalp use Lifts up to 8 levels Contains K-PAK Keratin..

Joico Vero Stainless Color Stain Remover

Joico Vero Stainless Color Stain Remover

Joico Vero Stainless Color Stain RemoverHigh-performance formula effectively removes haircolor stains without irritating skin. Pleasantly scented for client comfort.Size: 118 mlFeatures & Benefits: High-performance formula designed for gentle and safe removal of color staining on skinUsage Instructions: Apply to cotton ball and gently wipe stain off skin. Rinse with water...

Joico YouthLock Blow Out Creme

Joico YouthLock Blow Out Creme

Joico YouthLock Blow Out CremeWhen hair is already giving off signals of fatigue and frizz, the last thing you need is a direct hit from blow-drying that doubles down on damage. YouthLock Blowout Creme steps in front of the struggle, to help safeguard strands with luxurious protection that reverses the effects of time on your tresses.Size: 177 mlFeatures & Benefits: Delivers youthful body ..

Joico YouthLock Conditioner

Joico YouthLock Conditioner

Joico YouthLock ConditionerYOUTHLOCK Conditioner is the solution for mature hair that's dry, brittle, and falling short these days. Delivering that telltale body, bounce, shine, and softness, this moisturizing caretaker reinvents hair with a lustrous new outlook.Size: 250 mlFeatures & Benefits: Hair feels hydrated Softens brittle hair Detangles hair Boosts shine Adds youthful body and ..

Joico YouthLock Shampoo

Joico YouthLock Shampoo

Joico YouthLock ShampooYouthLock Shampoo provides a prime opportunity to gently cleanse tired tresses, bringing back the joi of lush, lively, lustrous-looking hair.Size: 300 mlFeatures & Benefits: Free of SLS/SLES Sulfates Gently cleanses hair Reduced hair fall Boosts shine Usage Instructions: Apply to wet hair, Lather, Rinse. Follow with YouthLock Conditioner ..

Joico YouthLock Treatment Masque

Joico YouthLock Treatment Masque

Joico YouthLock Treatment MasqueYouthLock Treatment Masque helps give falling hair the brush- off, big-time shine, and lively bounce in a single, nourishing application.Size: 150 mlFeatures & Benefits: Leaves hair feeling nourished Softens dry, brittle hair without weighing it down Boosts shine Reduces frizz Reduces hair fall Hair's healthy appearance is dramatically improved Usage..

Joico Zero Heat Air Dry Styling Crème (Fine/Medium Hair)

Joico Zero Heat Air Dry Styling Crème (Fine/Medium Hair)

Joico Zero Heat Air Dry Styling Crème (Fine/Medium Hair)Without the heft of a heavy crème, Zero Heat for Fine/Medium Hair delivers a natural-looking, no-blow-dry style while reducing frizz and boosting shine. Style your hair in seconds-that's the beauty of this time-saving, polishing crème that provides long-lasting, air-dried style while keeping frizz at bay.Size: 150 mlSkin..

Joico Zero Heat Air Dry Styling Crème (Thick Hair)

Joico Zero Heat Air Dry Styling Crème (Thick Hair)

Joico Zero Heat Air Dry Styling Crème (Thick Hair)Take back your natural waves and curls with Zero Heat for Thick Hair. Without "crunch" or stiffness, this air-dry formula reins in the often uncontrollable volume and frizz of coarser strands. Style your hair in seconds-that's the beauty of this time-saving, polishing crème that provides long-lasting, air-dried style while keeping fr..

Kevin Murphy + COLOR.ME Gloss

Kevin Murphy + COLOR.ME Gloss

Kevin Murphy + COLOR.ME GlossIntroducing COLOR.ME GLOSS, the newest range in the COLOR.ME lineup uniquely designed as a colour and treatment in one. Luminous, demi-permanent colour goes beyond shine to reconstruct and deeply moisturise the hair for incredible strength that increases every time you colour. A modern selection of shade options and a variety of application techniques allow for a comp..

Kevin Murphy + COLOR.ME Gloss (Opulent.Reflection)

Kevin Murphy + COLOR.ME Gloss (Opulent.Reflection)

Kevin Murphy + COLOR.ME Gloss (Opulent.Reflection)Introducing the new OPULENT REFLECTION SHADES. Four multi-tonal SHADES within COLOR.ME GLOSS to dial up hair's luminosity, inspired by the strength and reflection of luxury.Size: 60 mlShades Available: 5N - 5.0 Light.Brown.Natural 7chV - 7.78 Medium.Blonde.Chocolate.Violet 9N - 9.0 Very.Light.Blonde.Natural 10AG - 10.13 Platinum.Ash.Gold..

Kevin Murphy + COLOR.ME Gloss Clear

Kevin Murphy + COLOR.ME Gloss Clear

Kevin Murphy + COLOR.ME Gloss ClearPigment free SHADE to provide shine or to pastelise other SHADES. Adds a touch of light.Size: 250 mlFeatures & Benefits: Perfect for non-colour clients as an add-on hair treatment (REFILL + BOND)..

Showing 715 - 735 of 1376 Results
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For over 25 years, we've grown to meet your needs. Travelling many miles and evolving around trends and market demands, sourcing only the most exclusive, highest quality products and ethical brands from around the world to enhance your business. 

We have worked hard, as an independently owned and operated company, to build a reputation that is widely respected within the industry. We are lifelong learners who strive to be a diverse, inclusive, socially responsible leader in the industry.  

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