West Coast Beauty

1.800.661.2707

info@west-coast-beauty.com

Only Available for Canadian Professional Beauty Trade

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Hair Care

West Coast Beauty provides you with the best products for hair care, hygiene, and hair styling. All hair is not the same; hair is a manifestation of human diversity so we promise to have variety so that YOU can find what YOU need no matter what you’re looking for. From shampoo & conditioner to color and lice prevention/removal we’ve got you covered.

If you have any questions or would like more information on the brands and products we carry, please contact WCB Customer Service or your Sales Representative at WCB.


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Showing 799 - 819 of 1335 Results
L'Oréal Professionnel Blonde Studio Instant Highlights Crème Lightener

L'Oréal Professionnel Blonde Studio Instant Highlights Crème Lightener

L'Oréal Professionnel Blonde Studio Instant Highlights Crème LightenerYou've heard it a thousand times before: clients don't have time to go lighter in-salon. Instant Highlights from L'Oréal Professionnel is what you need to tempt your time-poor clients back to the salon. The first pro heat lightening system is designed to give up to six levels of lift, in half the time.The answer lies in its PRO ..

L'Oréal Professionnel Blonde Studio Instant Highlights Iron

L'Oréal Professionnel Blonde Studio Instant Highlights Iron

L'Oréal Professionnel Blonde Studio Instant Highlights IronYou've heard it a thousand times before: clients don't have time to go lighter in-salon. Instant Highlights from L'Oréal Professionnel is what you need to tempt your time-poor clients back to the salon. The first pro heat lightening system is designed to give up to six levels of lift, in half the time.The answer lies in its PRO HEAT techno..

L'Oréal Professionnel DIA Light (Pearls)

L'Oréal Professionnel DIA Light (Pearls)

L'Oréal Professionnel DIA Light (Pearls)L'Oreal Professionnel DIA Light is an acidic demi-permanent gel-cr?me haircolor without ammonia used to gloss, tone, and refresh color. We recommend DIA Light be used after all lightening services. Tone, gloss, refresh previously colored or sensitized hair, gentle acid technology smooths the cuticle for vinyl shine, provides intense care for the hair, provi..

L'Oréal Professionnel DIActivateur

L'Oréal Professionnel DIActivateur

L'Oréal Professionnel DIActivateurDIACTIVATEUR is a cream developer specifically designed to work with L'Oréal's next-generation tone-on-tone hair colour ranges: DIARICHESSE and DIALIGHT. Fully stabilized and buffered to ensure consistent and uniform color results. Creamy, rich formulas offer gentle and controlled lightening action. Type Available: 6 vol, 9 vol & 15 volSize: 1000 mlFeatures & B..

L'Oréal Professionnel Hairchalk Salon Applicator Kit

L'Oréal Professionnel Hairchalk Salon Applicator Kit
(Out of Stock)

L'Oréal Professionnel Hairchalk Salon Applicator KitKit Includes: 8 small foam brush tips 8 large foam brush tips 1 brush handle 8 dishes 1 large tray ..

L'Oréal Professionnel Homme Clay Strong Hold Clay

L'Oréal Professionnel Homme Clay Strong Hold Clay

L'Oréal Professionnel Homme Clay Strong Hold ClayGet control of your style with a versatile product that offers a strong hold and a no shine matt finish. L'Oréal Professionnel Homme Clay - Strong Hold Clay has been specifically designed for men to offer style that lasts. L'Oréal Professionnel Homme Clay - Strong Hold Clay is part of a range of professional styling products specifically designed t..

L'Oréal Professionnel INOA High Resist

L'Oréal Professionnel INOA High Resist

L'Oréal Professionnel INOA High ResistINOA High Resist combines LOreal premium, ammonia-free, odorless hair color with 60% oil and cutting-edge patented technology to create a stronger connection between the color and the hair for long-lasting, neutralizing results. These 9 beautiful shades combat brassiness for up to 8 weeks while also providing improved visible hair quality. With a creamy textu..

L'Oréal Professionnel INOA Post Color Shampoo

L'Oréal Professionnel INOA Post Color Shampoo

L'Oréal Professionnel INOA Post Color ShampooSpecifically formulated to be used after an INOA or an INOA Supreme haircolor service.Size: 1.5 LFeatures & Benefits: Removes residues to enhance the beauty of the colored hair.Usage Instructions: After emulsifying the color and rinsing it away thoroughly, apply INOA Post shampoo to hair and massage in gently until obtaining a creamy foam Rinse care..

L'Oréal Professionnel INOA Supreme

L'Oréal Professionnel INOA Supreme

L'Oréal Professionnel INOA SupremeAge-defying, ammonia-free permanent haircolor, INOA Supreme is enriched with ODS2 technology, which means optimised scalp comfort, ammonia free, and odourless and therefore transforms the colouring experience. INOA Supreme is enriched with Densilum, for a thickening effect and a fuller look. Hair Type & Condition: For clients with 70% - 100% white hair who are loo..

L'Oréal Professionnel Liss Unlimited Masque

L'Oréal Professionnel Liss Unlimited Masque

L'Oréal Professionnel Liss Unlimited MasqueReplenishes and smoothes rebellious hair for a more manageable, frizz-free result. Keratin oil complex technology. Pro-Keratin complex of amino acids and wheat protein mimic the hair's natural keratin structure to instantly strengthen and protect hair. Kukui Oil and Evening Primrose oil controls frizz and smoothes hair.Size: 200 ml & 500 mlHair Type & C..

L'Oréal Professionnel Liss Unlimited Shampoo

L'Oréal Professionnel Liss Unlimited Shampoo

L'Oréal Professionnel Liss Unlimited ShampooReplenishes and smoothes rebellious hair for a more manageable, frizz-free result. Keratin oil complex technology. Pro-Keratin complex of amino acids and wheat protein mimic the hair's natural keratin structure to instantly strengthen and protect hair. Kukui Oil and Evening Primrose oil controls frizz and smoothes hair.Size: 250 ml, 500 ml & 1500 mlHair..

L'Oréal Professionnel Luocolor

L'Oréal Professionnel Luocolor

L'Oréal Professionnel LuocolorLuminous permanent colour in 20 minutes. Translucent and iridescent, Luocolor will colour up to 70% on white hair.Size: 50 mlFeatures & Benefits: A new taste of color, illuminating hair's natural dimension Shimmering coverage of up to 70% white hair Includes pastels for unlimited creativity Lightening: Lifts up to 2 1/2 to 3 levels Coverage of up to 70% of white hai..

L'Oréal Professionnel Luocolor Developer

L'Oréal Professionnel Luocolor Developer

L'Oréal Professionnel Luocolor DeveloperSpecifically formulated to work with LUO©COLOR. Fully stabilized and buffered to ensure consistent and uniform color results. Creamy, rich formulas offer gentle controlled lightening action.Size: 1000 mlUsage Instructions: Use with all LUO©COLOR shades to achieve a multi-reflective, luminous result...

L'Oréal Professionnel Majicontrast

L'Oréal Professionnel Majicontrast

L'Oréal Professionnel MajicontrastChroma colorants allow visible colour results on dark natural or dark coloured hair. Shades Available: Magenta & Red/RougeSize: 50 mlHair Type & Condition: For dark natural or dark coloured hair desiring a visible colour resultFeatures & Benefits: Visible colour results on dark natural or dark coloured hair Long-lasting, durable permanent colourUsage Instructio..

L'Oréal Professionnel Majicreme

L'Oréal Professionnel Majicreme

L'Oréal Professionnel MajicremeSpecifically formulated to work with L'Oréal Professionnel permanent and demi-permanent haircolor brands. Types Available: 20 VOL, 30 VOL & 40 VOLSize: 1000 mlHair Type & Condition: For colored hairFeatures & Benefits: Fully stabilized and buffered to ensure consistent and uniform color results Creamy, rich formulas offer gentle controlled lightening actionUsage I..

L'Oréal Professionnel Majicreme Developer (12.5 Volume)

L'Oréal Professionnel Majicreme Developer (12.5 Volume)

L'Oréal Professionnel Majicreme Developer (12.5 Volume)The 12.5 Volume offers a smaller amount of lift versus the other Majicreme developers for a beautiful glow reflect.Size: 1000 mlHair Type & Condition: Pairs well Majirel Glow shades.Features & Benefits: Use L'Oréal Professionnel Majicreme Developer 12.5 Volume for regrowth...

L'Oréal Professionnel Majirel Glow (Dark Bases)

L'Oréal Professionnel Majirel Glow (Dark Bases)

L'Oréal Professionnel Majirel Glow (Dark Bases)Majirel Glow offers a new generation of cool translucent shades that will leave the hair looking natural and with luminous shine you have always dreamed of. This new Glow technology, has more reflects and less base. It preserves the hair's natural transparency and leaves a veil of translucent colour allowing a more natural and luminous colour to shin..

L'Oréal Professionnel Majirel Glow (Light Bases)

L'Oréal Professionnel Majirel Glow (Light Bases)

L'Oréal Professionnel Majirel Glow (Light Bases)Majirel Glow offers a new generation of cool translucent shades that will leave the hair looking natural and with luminous shine you have always dreamed of. This new Glow technology, has more reflects and less base. It preserves the hair's natural transparency and leaves a veil of translucent colour allowing a more natural and luminous colour to shi..

L'Oréal Professionnel Majirel Metal

L'Oréal Professionnel Majirel Metal

L'Oréal Professionnel Majirel MetalThe metallic hair trend is growing rapidly as evident on Instagram and Pinterest. L'Oréal Professionnel Artists Shelley Gregory, Laura Gibson and Jackie Epperson have created three on-trend metallic looks using Majirel Metals shades in Amethyst .22/VV, Platinum .12/BV and Rose Gold .24/VC. These shades have a high reflect concentration for intense visibility and ..

L'Oréal Professionnel Majirel Permanent Creme Color

L'Oréal Professionnel Majirel Permanent Creme Color

L'Oréal Professionnel Majirel Permanent Creme ColorRich, permanent color providing perfect coverage of up to 100% of white hair. Ionene G™ and Incell™ advanced technologies penetrate all 3 levels of the hair to treat the entirety of the hair fiber. Ionene G™ restores, protects, and continuously conditions. Incell™ Complex strengthens and reinforces from the inside out.Size: 50 mlHair Type & Condi..

L'Oréal Professionnel Metal Detox Care

L'Oréal Professionnel Metal Detox Care

L'Oréal Professionnel Metal Detox CareCompatible with all color and lightener brands.Size: 500 mlHair Type & Condition: For all hair types2-Step Home Protocaol: Anti-metal cleansing cream Anti-deposit protector mask3-Step Protocaol In-Salon: Metal neutraliser. Neutralises metal before colour, balayage and lightening Anti-mental cleansing cream. Detoxifies the hair after the service Anti-deposit p..

Showing 799 - 819 of 1335 Results
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For over 25 years, we've grown to meet your needs. Travelling many miles and evolving around trends and market demands, sourcing only the most exclusive, highest quality products and ethical brands from around the world to enhance your business. 

We have worked hard, as an independently owned and operated company, to build a reputation that is widely respected within the industry. We are lifelong learners who strive to be a diverse, inclusive, socially responsible leader in the industry.  

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