West Coast Beauty

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Hair Care

West Coast Beauty provides you with the best products for hair care, hygiene, and hair styling. All hair is not the same; hair is a manifestation of human diversity so we promise to have variety so that YOU can find what YOU need no matter what you’re looking for. From shampoo & conditioner to color and lice prevention/removal we’ve got you covered.

If you have any questions or would like more information on the brands and products we carry, please contact WCB Customer Service or your Sales Representative at WCB.


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Showing 820 - 840 of 1335 Results
L'Oréal Professionnel Metal Detox Concentrated Oil

L'Oréal Professionnel Metal Detox Concentrated Oil

L'Oréal Professionnel Metal Detox Concentrated OilMetal Detox anti-deposit protector concentrated oil protect the fiber from particles deposits after any colour, balayage or lightening service. Metal inside the fiber creates both a risk of breakage and it negatively impacts colour results during colour, balayage and lightening services. Hair is instantly smoother, softer & more nourrished.Size: ..

L'Oréal Professionnel Metal Detox Mask

L'Oréal Professionnel Metal Detox Mask

L'Oréal Professionnel Metal Detox MaskMetal Detox anti-deposit protector mask helps to protect the fiber from deposits after any colour, balayage or lightening service. It helps to maintains colour vibrancy. Hair is instanly smoother, softer & more nourished. Size: 250 ml & 500 mlHair Type & Condition: After color, balayage or bleachFeatures & Benefits: UNIQUE EXPERIENCE: Creamy mask. Easy to rin..

L'Oréal Professionnel Metal Detox Pre-Treatment

L'Oréal Professionnel Metal Detox Pre-Treatment

L'Oréal Professionnel Metal Detox Pre-TreatmentMetal that can accumulate inside the fiber can create both a risk of breakage and can negatively impact colour results during colour, balayage and lightening services. This excess copper inside the hair fibre can interfere with the oxydant. This means the oxydant may not be able to do its job properly.Size: 500 mlHair Type & Condition: Before color, b..

L'Oréal Professionnel Pure Resource Shampoo

L'Oréal Professionnel Pure Resource Shampoo
(Out of Stock)

L'Oréal Professionnel Pure Resource ShampooHelps to rid the hair and scalp of styling product build-up, hard water residue and any excess natural oils.Size: 500 mlHair Type & Condition: For scalpFeatures & Benefits: A clean sweep for hair and scalp. The purifying aqua crystal formulation, incorporating Citramine, lifts residue and product build-up and rinses away hard-water residues. With the ..

L'Oréal Professionnel Quick Meches Short

L'Oréal Professionnel Quick Meches Short

L'Oréal Professionnel Quick Meches ShortSpecial thermic strip for bleached or coloured highlights, offers a simple, quick, comfortable alternative to traditional foil. Washable and re-useable.Size: 300 pk..

L'Oréal Professionnel Série Expert Blow-Dry Fluidifier Cream

L'Oréal Professionnel Série Expert Blow-Dry Fluidifier Cream

L'Oréal Professionnel Série Expert Curl Expression 10-In-1 ?Cream-In-Mousse?Enhance your post-shower haircare routine with the L'Oreal Professionnel Serie Expert Blow-Dry Fluidifier Multi-Benefit Blow Dry Cream with Heat Protection. Infused with thermo-reactive ingredients, the formula is designed to keep hair protected while blow drying. The cream offers anti-frizz properties to help promote man..

L'Oréal Professionnel Série Expert Curl Expression Anti-Buildup Cleansing Jelly Shampoo

L'Oréal Professionnel Série Expert Curl Expression Anti-Buildup Cleansing Jelly Shampoo

L'Oréal Professionnel Série Expert Curl Expression Anti-Buildup Cleansing Jelly ShampooCurl Expression anti-buildup cleansing jelly shampoo is designed to cleanse curls and coils, the pro way. It gently eliminates daily accumulated impurities and buildup while providing moisture with no itchy feeling or stripping hair.Size: 500 ml & 1500 mlHair Type & Condition: For each type of curls and coilsFea..

L'Oréal Professionnel Série Expert Curl Expression Curls Reviver Leave In

L'Oréal Professionnel Série Expert Curl Expression Curls Reviver Leave In

L'Oréal Professionnel Série Expert Curl Expression Curls Reviver Leave InCurl Expression curls reviver leave-in is designed to revive curls and coils, the pro way. It instantly revives curls and coils every morning for 6 times more definition and 48h frizz-free protection.Size: 190 mlHair Type & Condition: For each type of curls and coilsFeatures & Benefits: Provides a weightless, long lasting hy..

L'Oréal Professionnel Série Expert Curl Expression Intense Moisturizing Cleansing Cream Shampoo

L'Oréal Professionnel Série Expert Curl Expression Intense Moisturizing Cleansing Cream Shampoo

L'Oréal Professionnel Série Expert Curl Expression Intense Moisturizing Cleansing Cream ShampooCurl Expression intense moisturizing cleansing cream shampoo is designed to cleanse curls and coils, the pro way. It gently cleanses hair while providing intense and long lasting hydration.Size: 500 ml & 1500 mlHair Type & Condition: For each type of curls and coilsFeatures & Benefits: Curls and coils l..

L'Oréal Professionnel Série Expert Inforcer conditioner

L'Oréal Professionnel Série Expert Inforcer conditioner

L'Oréal Professionnel Série Expert Inforcer conditionerIntroducing the new L'OréalProfessionnel Serie Expert Inforcer Conditioner, for strengthening fragile hair. Inforcer conditioner is designed to target breakage and split ends, leaving hair soft and healthy. Size: 200 ml & 750 mlHair Type & Condition: For Fragile and breaking hair, especially long hair.Features & Benefits: More Conditioning Mo..

L'Oréal Professionnel Série Expert Inforcer Masque

L'Oréal Professionnel Série Expert Inforcer Masque

L'Oréal Professionnel Série Expert Inforcer MasqueInforcer Masque, for strengthening fragile hair. With a Biotin and B6 vitamin-enriched boost, this reinforcing masque is designed to target breakage and split ends, leaving hair soft and healthy. Size: 250 ml & 500 mlHair Type & Condition: For fragile and breaking hair, especially long hair.Features & Benefits: More Conditioning More Shine More D..

L'Oréal Professionnel Série Expert Inforcer Shampoo

L'Oréal Professionnel Série Expert Inforcer Shampoo

L'Oréal Professionnel Série Expert Inforcer ShampooIntroducing the new L'OréalProfessionnel Serie Expert Inforcer Shampoo, for strengthening fragile hair. Inforcer reinforcing shampoo is designed to target breakage and split ends, leaving hair soft and healthy. Size: 300 ml, 500 ml & 1500 mlHair Type & Condition: For fragile and breaking hair, especially long hair Features & Benefits: More Condit..

L'Oréal Professionnel Série Expert Powermix Color

L'Oréal Professionnel Série Expert Powermix Color

L'Oréal Professionnel Série Expert Powermix ColorAn exclusive L'Oréal Professionnel in-salon Powermix treatment for color-treated, including highlighted, hair. Size: 150 mlHair Type & Condition: For colored hairFeatures & Benefits: Provides lasting protection to the hair Hair is instantly enhanced Hair softness Hair shineUsage Instructions: Squeeze the bottle to measure one dose of Powermix BA..

L'Oréal Professionnel Série Expert Pro Longer Concentrate Treatment

L'Oréal Professionnel Série Expert Pro Longer Concentrate Treatment

L'Oréal Professionnel Série Expert Pro Longer Concentrate TreatmentThe professional formula of the ends filler concentrate instantly provides stregnth and durable thickness to the last 7CM of the hair fiber. An exclusive combination of Filler-A100 and Amino Acid to renew lengths and fill-in ends of long thinning hair. The Filler-A100 is a patented ingredient owned only by L'Oreal Professionnel co..

L'Oréal Professionnel Série Expert Volumetry Leave In Anti-Gravity Effect Volume Spray

L'Oréal Professionnel Série Expert Volumetry Leave In Anti-Gravity Effect Volume Spray

L'Oréal Professionnel Série Expert Volumetry Leave In Anti-Gravity Effect Volume SprayEnriched with Intra-Cylane™, and Salicylic Acid, this root spray volumizes the roots. Flat hair looks lifted from the roots, for a new and lasting volume. With ingredients inspired by skin care, hair is instantly volumized thanks to Intra-Cylane™ & Salicylic Acid. This technology cleanses oily build up and lightl..

L'Oréal Professionnel Série Expert Volumetry Shampoo

L'Oréal Professionnel Série Expert Volumetry Shampoo

L'Oréal Professionnel Série Expert Volumetry ShampooRevive flat hair with Volumetry Shampoo for fine hair. Adds lasting body & density to fine, limp hair. With ingredients inspired by skin care, hair is instantly volumized thanks to Hydralight Technology & Salicylic Acid. This technology cleanses oily build up and lightly conditions fine hair.Size: 300 ml & 1500 mlHair Type & Condition: For fine ..

L'Oréal Professionnel Scalp Advanced Anti-Discomfort Dermo-Regulator Shampoo

L'Oréal Professionnel Scalp Advanced Anti-Discomfort Dermo-Regulator Shampoo

L'Oréal Professionnel Scalp Advanced Anti-Discomfort Dermo-Regulator ShampooScalp is skin, but a much more complex one. Sebum oxidation and micro cracks on the scalp surface can create numerous issues. It?s a vicious cycle and you want out. This lightweight gel gently cleanses while soothing and calming sensitive scalps. Size: 500 ml & 1.5 LHair Type & Condition: For sensitive scalpsFeatures & Be..

L'Oréal Professionnel Scalp Advanced Anti-Discomfort Intense Soother Treatment

L'Oréal Professionnel Scalp Advanced Anti-Discomfort Intense Soother Treatment

L'Oréal Professionnel Scalp Advanced Anti-Discomfort Intense Soother TreatmentScalp is skin, but a much more complex one. Sebum oxidation and micro cracks on the scalp surface can create numerous issues. It?s a vicious cycle and you want out. This lightweight gel intensely and instantly calms and soothes scalp discomfort, without weighting down the fiber.Size: 200 mlHair Type & Condition: For sen..

L'Oréal Professionnel Scalp Advanced Anti-Oiliness Dermo-Purifier Shampoo

L'Oréal Professionnel Scalp Advanced Anti-Oiliness Dermo-Purifier Shampoo

L'Oréal Professionnel Scalp Advanced Anti-Oiliness Dermo-Purifier ShampooScalp is skin, but a much more complex one. Sebum oxidation and micro cracks on the scalp surface can create numerous issues. It?s a vicious cycle and you want out. This lightweight gel purifies the scalp and the fiber from residue, sweat and oil for a fresher and cleaner feel.Size: 500 ml & 1.5 LHair Type & Condition: For oi..

L'Oréal Professionnel Sensi Balance Shampoo

L'Oréal Professionnel Sensi Balance Shampoo
(Out of Stock)

L'Oréal Professionnel Sensi Balance ShampooEffectively soothe your sensitive scalp with the L'Oréal Professionnel Sensi Balance Shampoo. It gently, yet effectively cleanses your hair and scalp, leaving your locks soft and shiny. Sensi Balance has a special Sorbitwin formula, containing Sorbitol derivative, a moisturising ingredient and Vitamin PP, protecting your sensitive scalp. This dermo prote..

L'Oréal Professionnel Serioxyl Advanced Denser Hair Density Activator Serum

L'Oréal Professionnel Serioxyl Advanced Denser Hair Density Activator Serum
(Out of Stock)

L'Oréal Professionnel Serioxyl Advanced Denser Hair Density Activator SerumScalp is skin, but a much more complex one. Sebum oxidation and micro cracks on the scalp surface can create numerous issues. It?s a vicious cycle and you want out. Serum multiplies the number of hairs with daily use, for a denser hair.Size: 90 mlHair Type & Condition: For thinning hairFeatures & Benefits: Multiplies the n..

Showing 820 - 840 of 1335 Results
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For over 25 years, we've grown to meet your needs. Travelling many miles and evolving around trends and market demands, sourcing only the most exclusive, highest quality products and ethical brands from around the world to enhance your business. 

We have worked hard, as an independently owned and operated company, to build a reputation that is widely respected within the industry. We are lifelong learners who strive to be a diverse, inclusive, socially responsible leader in the industry.  

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