West Coast Beauty

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Only Available for Canadian Professional Beauty Trade

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Hair Care

West Coast Beauty provides you with the best products for hair care, hygiene, and hair styling. All hair is not the same; hair is a manifestation of human diversity so we promise to have variety so that YOU can find what YOU need no matter what you’re looking for. From shampoo & conditioner to color and lice prevention/removal we’ve got you covered.

If you have any questions or would like more information on the brands and products we carry, please contact WCB Customer Service or your Sales Representative at WCB.


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Showing 883 - 903 of 1335 Results
L'Oréal Professionnel Majirel Cool Cover

L'Oréal Professionnel Majirel Cool Cover

L'Oréal Professionnel Majirel Cool CoverLong-lasting concentrated cool tones to beat brassiness. Ionène G™ and Incell™ advanced technologies penetrate all 3 levels of the hair to treat the entirety of the hair fiber. Ionène G™ restores, protects, and continuously conditions. Incell™ Complex strengthens and reinforces from the inside out.Size: 50 mlHair..

L'Oréal Professionnel Majirel High Lift

L'Oréal Professionnel Majirel High Lift

L'Oréal Professionnel Majirel High LiftBoosted concentration in neutralizing agents with anti-brassiness effect. Ionene G & Incell give brilliant shine & condition. Ionène G™ and Incell™ advanced technologies penetrate all 3 levels of the hair to treat the entirety of the hair fiber. Ionène G™ restores, protects, and continuously conditions. Incell&tr..

L'Oréal Professionnel Majirel Mix

L'Oréal Professionnel Majirel Mix

L'Oréal Professionnel Majirel MixPure tone shades to intensify, neutralize or create special effects. Ionène G™ and Incell™ advanced technologies penetrate all 3 levels of the hair to treat the entirety of the hair fibre. Ionène G™ restores, protects, and continuously conditions. Incell™ Complex strengthens and reinforces from the inside out. Shades Av..

L'Oréal Professionnel Metal Detox High Protection Cream

L'Oréal Professionnel Metal Detox High Protection Cream

L'Oréal Professionnel Metal Detox High Protection CreamMetal Detox Anti-metal High Protection Cream protects the fibre from particle deposits after any colour, balayage or lightening service. Metal inside the fibre creates both a risk of breakage and it negatively impacts colour results during colour, balayage and lightening services. Hair is instantly smoother, softer & more nourishe..

L'Oréal Professionnel Metal Detox Shampoo

L'Oréal Professionnel Metal Detox Shampoo

L'Oréal Professionnel Metal Detox ShampooMetal Detox anti-metal cleansing cream shampoo gently removes excess copper from the hair after any colour, balayage or lightening service. This helps to maintain your fabulous salon colour vibrancy with beautiful shine. Hair is instanly smoother, softer & more nourished.Size: 300 ml, 500 ml & 1500 mlHair Type & Condition: After color, ba..

L'Oréal Professionnel Quick Mèches Long

L'Oréal Professionnel Quick Mèches Long

L'Oréal Professionnel Quick Mèches LongSpecial thermic strip for bleached or coloured highlights, offers a simple, quick, comfortable alternative to traditional foil. Washable and re-useable.Size: 300 Sheets..

L'Oréal Professionnel Série Expert Blow-Dry Fluidifier

L'Oréal Professionnel Série Expert Blow-Dry Fluidifier
(Out of Stock)

Crystal ClearNew professional lighweight shape memory cream to bring long-lastingness and protection.Size: 150 mlHair Type & Condition: For any hair typology for a long-lasting blow-dryFeatures & Benefits: 4 days long-lasting result Reshapable with any heat tool at 150+ °C 96H Anti-Frizz protection up to 80% of humidity 230°C /450°F heat-protection Usage Instructions:..

L'Oréal Professionnel Série Expert Curl Expression 10-In-1 ​Cream-In-Mousse

L'Oréal Professionnel Série Expert Curl Expression 10-In-1 ​Cream-In-Mousse

L'Oréal Professionnel Série Expert Curl Expression 10-In-1 ​Cream-In-Mousse​Curl Expression 10-in-1 cream-in-mousse multi-benefit leave in is designed to style curls and coils, the pro way. It provides 11 times more definition and 2 times more hydration for perfect hold with care.Size: 250 mlHair Type & Condition: For each type of curls and coilsFeatures & Benefits: No cr..

L'Oréal Professionnel Série Expert Curl Expression Cream-In-Jelly​ Definition Activator

L'Oréal Professionnel Série Expert Curl Expression Cream-In-Jelly​ Definition Activator

L'Oréal Professionnel Série Expert Curl Expression Cream-In-Jelly​ Definition ActivatorCurl Expression cream-in-jelly definition activator leave in is designed to style curls and coils, the pro way. It activates curls and coils for 12 times more definition and 3 times more hydration with less frizz. Curls and coils are perfectly defined from root to ends.Size: 250 mlHair Type & C..

L'Oréal Professionnel Série Expert Curl Expression Intensive ​Moisturizer Mask​

L'Oréal Professionnel Série Expert Curl Expression Intensive ​Moisturizer Mask​

L'Oréal Professionnel Série Expert Curl Expression Intensive ​Moisturizer Mask​Curl Expression intensive moisturizer mask is designed to treat curls and coils, the pro way. It deeply hydrates and pre-detangles curls and coils for a free-flowing result with a natural feel.Size: 250 ml & 500 mlHair Type & Condition: For each type of curls and coilsFeatures & Benefits: H..

L'Oréal Professionnel Série Expert Curl Expression Intensive ​Moisturizer Rich Mask​

L'Oréal Professionnel Série Expert Curl Expression Intensive ​Moisturizer Rich Mask​

L'Oréal Professionnel Série Expert Curl Expression Intensive ​Moisturizer Rich Mask​Curl Expression intensive moisturizer rich mask is designed to treat curls and coils, the pro way. It intensively hydrates and pre-detangles curls and coils for an even and tamed result with a luxurious feel.Size: 250 ml & 500 mlHair Type & Condition: For each type of curls and coilsFeatures &..

L'Oréal Professionnel Série Expert Curl Expression Long Lasting​ Intensive Moisturizer​

L'Oréal Professionnel Série Expert Curl Expression Long Lasting​ Intensive Moisturizer​

L'Oréal Professionnel Série Expert Curl Expression Long Lasting​ Intensive Moisturizer​Curl Expression long lasting intensive leave in moisturizer is designed to style curls and coils, the pro way. It intensely moisturizes even the most dehydrated curls and coils, for a silky-smooth result that lasts and 2 times more hydration.Size: 200 mlHair Type & Condition: For each type of c..

L'Oréal Professionnel Silver Shampoo

L'Oréal Professionnel Silver Shampoo

L'Oréal Professionnel Silver ShampooThis série expert Silver shampoo gives clarity and shine for grey and white hair. Amino acids work to maintain the condition of white and grey hair, retaining a purity and natural sheen which gives your hair a healthy look and feel. With the specific anti-yellow action Silver shampoo may also be used for reducing unwanted yellow tones of pre-lighte..

L'Oréal Professionnel SteamPod Smoothing Treatment

L'Oréal Professionnel SteamPod Smoothing Treatment

L'Oréal Professionnel SteamPod Smoothing TreatmentSteamPod Professional smoothing treatment is the first thermo-protective concentrate enriched with Alpha-silane to protect hair from heat and extreme humidity conditions. This patented L'Oreal Professionnel concentrate is formulated without water and enriched with Alpha-silane. Under heat and steam activation, the alpha silane and the amino ..

L'Oréal Professionnel Tecni Art Dual Stylers Bouncy & Tender

L'Oréal Professionnel Tecni Art Dual Stylers Bouncy & Tender

L'Oréal Professionnel Tecni Art Dual Stylers Bouncy & TenderPart of the Dual Stylers range from L'Oréal Professionnel, the Tecni Art Bouncy And Tender helps to create big, bouncy curls with a smooth and soft finish. Giving curls definition for up to 72 hours, the dual-action formula also protects from frizz and humidity, keeping hair looking salon perfect. Hold Level: 2Size: 15..

L'Oréal Professionnel Tecni Art Liss Control +

L'Oréal Professionnel Tecni Art Liss Control +

L'Oréal Professionnel Tecni Art Liss Control +"This leaves hair feeling smooth and weightless," says Adam Reed, who uses it on Ellie Goulding. "Apply it while hair is damp - a little less for damp hair and a little more for thick." Think of it as the hair equivalent of a makeup primer. Hold Level: 1 - Very LightSize: 50 mlHair Type & Condition: For all hair typesFeatures & Benefi..

L'Oréal Professionnel Tecni Art Siren Waves Defining Elasto-Cream

L'Oréal Professionnel Tecni Art Siren Waves Defining Elasto-Cream

L'Oréal Professionnel Tecni Art Siren Waves Defining Elasto-CreamL'Oréal Professionnel Tecni.ART Siren waves is a defining elasto-cream, movement and natural shine.Size: 150 mlHair Type & Condition: For all hair typesFeatures & Benefits: Shiny soft curls Defined curly bobs Instrumental test: curl retention, 2x hold after 24 hours. Hairstyle: Shiny soft curls, S-Waves, ..

L'Oréal Professionnel X-tenso Moisturist Fixing Lotion

L'Oréal Professionnel X-tenso Moisturist Fixing Lotion

L'Oréal Professionnel X-tenso Moisturist Fixing LotionThe hair is then smoothed mechanically allowing the keratin chains to move into their new shape and the disulphide links to set. X-Tenso® Moisturist™ Neutralising Cream contains a new patented emulsion technology to create a light and creamy texture that rinses off very easily and leaves the hair smoother, silky and more condit..

L'Oréal Professionnel X-tenso Moisturist Smoothing Cream (Natural Hair)

L'Oréal Professionnel X-tenso Moisturist Smoothing Cream (Natural Hair)

L'Oréal Professionnel X-tenso Moisturist Smoothing Cream (Natural Hair)Hair relaxer for rebellious, frizzy or curly hair, softening waxes & active moisturizing ingredients revitalize hair inside out, leaves hair smooth, supple and shiny up to 60 days, hydrates and nourishes the hair for durable smoothing, reduces the volume of the hair for easier manage and styling.Size: 250 mlHair Type..

L'Oréal Professionnel X-tenso Moisturist Smoothing Cream (Natural Resistant Hair)

L'Oréal Professionnel X-tenso Moisturist Smoothing Cream (Natural Resistant Hair)

L'Oréal Professionnel X-tenso Moisturist Smoothing Cream (Natural Resistant Hair)Hair relaxer for rebellious, frizzy or curly hair, softening waxes & active moisturizing ingredients revitalize hair inside out, leaves hair smooth, supple and shiny up to 60 days, hydrates and nourishes the hair for durable smoothing, reduces the volume of the hair for easier manage and styling.Size: 250 m..

Loma Calming Crème

Loma Calming Crème

Loma Calming CrèmeDetangles, softens and tames frizz as it soothes over processed, damaged hair and provides thermal and flat iron protection.Size: 15 ml, 88.7 ml, 250 ml & 1 LitreSkin Type & Condition: For all hair typesFeatures & Benefits: Anti-frizz leave-in styling crème Quenches thirsty hair, weightlessly Detangles, softens and tames frizz Wearable nourishing treatment Thermal and flat iron..

Showing 883 - 903 of 1335 Results
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For over 25 years, we've grown to meet your needs. Travelling many miles and evolving around trends and market demands, sourcing only the most exclusive, highest quality products and ethical brands from around the world to enhance your business. 

We have worked hard, as an independently owned and operated company, to build a reputation that is widely respected within the industry. We are lifelong learners who strive to be a diverse, inclusive, socially responsible leader in the industry.  

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