Joico Lumishine Permanent Creme Color

Brand: Joico
Product Code: JVLSC10N
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Arginine Replacement System:
Unlike traditional haircolor, which depletes this vital amino acid from hair, LumiShine replenishes Arginine 100%.
The result: hair is instantly restrengthened and breakage is reduced.
Patented Conditioning Complex:
This conditioning shield surrounds the hair shaft to nourish and protect color-treated hair for up to 30 shampoos, sealing in moisture, softness and unprecedented shine.
Quadramine Complex:
Our exclusive blend of low molecular weight and size proteins (MWS 150-2500) adhere quickly and effectively to ensure maximum protection and reconstruction from the cuticle to the cortex, guaranteeing healthier-looking hair after each color service.

Joico Lumishine Permanent Creme Color

Color so brilliant, it instantly restrengthens hair with up to twice the shine. NEW Joico LumiShine transforms hair from the inside out with breakthrough ArgiPlex Technology, delivering astonishing shine, color longevity, and overall healthier hair - guaranteed!

Hair with up to twice the shine 100% replenished and restrengthened hair Nourishing protection that seals in moisture, softness and shine for up to 30 full shampoos.

IT'S EASY! Three simple steps to brilliant color-consultation, formulation, and application.

ITS PREDICTABLE... RELIABLE... AND UTTERLY STRAIGHTFORWARD! A full spectrum of perfectly balanced, intermixable pre-blended shades allows you to deliver straight-from-the-tube (or bottle) color perfection-every single time.

IT SMELLS AMAZING! LumiShine is formulated with Joico's exclusive Gentle Fresh Fragrance technology, a patented combination of molecules that helps neutralize airborne ammonia and envelopes your color service in fresh, soothing notes of bergamot, iris, and sandalwood. Client comfort is off the charts.

Size: 74 ml

Shades Available:

Natural
A combination of red, yellow and blue tones that create perfectly balanced, natural blonde and brown results at each level. Can be mixed with other tones to soften or subdue any haircolor result.
Can be added to copper/red/violet formulas to achieve balanced gray coverage. Can also be used alone for 100% gray coverage.
Natural Ash
Natural base tones combined with a cool ash (green) undertone to counterbalance warmth, while still delivering cool blonde and brunette results. Covers gray naturally.
Natural Violet
Natural base tones combined with violet tones, resulting in rich, smoky, cool blondes and brunettes. Covers gray naturally.
Natural Gold
Natural base tones combined with warm gold tones for stunning golden blondes and brunettes. Covers gray naturally.
Natural Copper
Natural base tones combined with spicy copper tones, resulting in stunning copperblonde and deep copper shades. Covers gray naturally.
Natural Red Violet
Natural base tones combined with red (predominate tone) and cool violet (secondary tone), creating a perfect cool red-brown result. Covers gray naturally.
Beige
Natural base tones combined with warm beige tones, resulting in soft, caramel-beige blonde and brunette shades. Covers gray naturally.
Violet
Vibrant shades with violet tones that do not have a natural base.
Copper
Vivid shades designed with pure copper tones that do not have natural bases.
Red
Rich shades designed with red tones that do not have natural bases.
Ash Ash (AA)
A cool palette of seven gorgeous permanent crème and demi-permanent liquid shades specially formulated to neutralize unwanted warm tones. With our bond-building ArgiPle Technology infused into each and every shade, you’ll pull off those on-trend "mushroom" hues and leave hair healthy-looking - all in one cool move.

Features & Benefits:

Nourishes and protects hair, sealing in moisture, softness and shine for up to 30 shampoos
Delivers exceptional color longevity and vibrancy
100% gray coverage
Low-ammonia formula delivers healthy-looking, reliable results
Optimal viscosity for bowl + brush or bottle application

3 Steps to Color Success:

Step 1: Consultation
Identify the client's natural level, percentage of gray and desired color result. Consider the hair's history, texture and porosity.
Step 2: Formulation
Determine the level of lift, tone and deposit. Select a desired shade to enhance or refine hair's underlying pigment.
*** When formulating for gray coverage, select a shade containing "N"atural (.0) in the shade description.
Step 3: Application
Mix 1:1 LumiShine color and appropriate volume (%) of developer. Apply using either a bowl and brush or applicator bottle. Process for 35 minutes (or up to 45 minutes for gray coverage and up to 60 minutes for High Lift "XL" shades).
*** For optimal results, enhance your color service with the four-step K-PAK Professional Hair Repair System, particularly if your client's hair is compromised prior to coloring.