| DESIRED INTENSITY | FORMULA GUIDE |
|---|---|
| EXTREME | Use Color Intensity directly from tube (full-strength) |
| DRAMATIC | Mix 2 parts Color Intensity Shade with 1 part Clear Mixer |
| MODERATE | Mix 1 part Color Intensity Shade with 2 parts Clear Mixer |
| LESS INTENSE | Using Clear Mixer as your base, GRADUALLY add your desired Color Intensity shade with a brush and then stir until desired shade appears in the bowl. |
Joico Heat Hero Glossing Thermal ProtectorThe instant you spray it on, this brilliant hair guardian springs into action, protecting each strand from the thermal assault of blow-dryers, flat irons, and other damaging heat-styling tools. Along with it? A healthy, glossy sheen that fortifies strands and locks out hair-dulling pollutants. Size: 180 mlFeatures & Benefits: Thermal protection up to 450°..
Joico Defy Damage Detox Launch DealJoico special offer is here for a limited time only!Size: 1 PackIncludes: 5 x NEW Defy Damage Detox Shampoo (300 ml) 3 x Defy Damage KBOND20 (150 ml) 1 FREE Defy Damage Detox Shampoo Litre 1 FREE Defy Damage KBOND20 (150 ml) 1 FREE Litre Pump 1 FREE Tent Card..
Joico JoiFull Volumizing ConditionerEverything fine hair could want from a conditioner: a formula with powerful detangling ingredients designed to create full, airy, touchable body without weighing hair down. Delivering easy to comb glide power and a unique, lightweight feel, this daily use conditioner nourishes fine strands with a barely there touch.Size: 300 ml & 1 LFeatures & Benefits: Helps s..
Joico JoiFull Volumizing ShampooJoiFull Volumizing Shampoo preps you for healthy, natural looking fullness. JoiFull Volumizing Shampoo leaves strands clean with a sheen uniquely nourished and ready for extraordinary body with a natural feel.Size: 300 ml & 1 LFeatures & Benefits: Rich lather gently but thoroughly cleanses the hair. Adds instant lightweight body Fuller, thicker airy volume 24 ho..
Joico Blonde Life Demi Gloss Swatch Insert..
Joico Free Backbar Treatment System (For Kpak Retail Deal)Size: 1 PackIncludes: 1 KPAK Clarifying Shampoo (1 L) 1 KPAK Professional Cuticle Sealer pH Neutralizer (1 L) 1 KPAK Reconstructor Treatment for damaged hair (1 L) 1 KPAK Intense Hydrator (1 L) 1 Back Bar Treatment Kit Pumps Fact Sheet Treatment Combs Treatment Tray ..
Joico Defy Damage Protective ConditionerDefy Damage Protective Conditioner for bond strengthening & color longevity. Prevents and protects from daily damage.Size: 50 ml, 300 ml & 1 LitreHair Type & Condition: For damaged, chemical or colored hairFeatures & Benefits: Boosts vital moisture without weighing Instantly detangles Leaves hair soft, shiny, resilient, and healthy-looking..
Joico Defy Damage Pro Series 1Defy Damage ProSeries 1 is for bond-protecting color optimizer spray. Ultra-dry bond protector helps to instantly shield hair from chemical service damage, improve color deposit, and provide greater, more even lift when lightening.Size: 57 ml, 160 ml & 358 mlHair Type & Condition: For damaged, chemical or colored hairFeatures & Benefits: Higher concentration of Smar..
Joico JoiFull StylerThe JoiFull Volumizing Styler will make you experience the unique glide and slip of an airy creme, plus the molding and shaping power of a gelee... all in one game changing, hybrid. Instantly transforms fine strands into full, luxurious, natural looking hair.Size: 100 mlFeatures & Benefits: Easily add lasting lift and body without leaving hair stiff and crunchy Fuller, thicke..
Joico HydraSplash Tent Card..
Joico Blonde Life Blonde Strong DetanglerBe blonde and fearless with NEW Blonde Strong Detangler, ultra-lightened hair's new daily protector! This multitasking protector helps detangle those fragile strands while keeping them resilient and shielded from UV rays and heat-styling tools.Size: 200 mlFeatures & Benefits: Detangles and leaves fragile strands feeling hydrated Helps prevent and mend spli..
Joico Blonde Life Creme LightenerWhen you want to go beautifully blonde-and go there fast-NEW Blonde Life Creme Lightener turns up the power and rockets you to bombshell status in no time flat. With bondbuilding Arginine and moisture-locking exotic oils, Joico's fastest lifting creme lightener delivers up to 9+ levels of lift and beautiful, shiny-looking hair that will blow you away.Size: 8.5 ozFe..
Joico Lumishine Creme DeveloperDiscover the Joi of healthy color! Joico LumiShine Repair+ Color transforms hair from the inside out with breakthrough ArgiPlex Technology, delivering healthy - looking, long-lasting color results with up to 2X more shine + 100% gray coverage - guaranteed! With a Permanent Creme and Demi-Permanent Liquid system, simple 1-to-1 mixing, gentle formulas, instantly healt..
Joico Vero K-PAK Modular Mixing BowlJoico's Modular Mixing Bowl designed for professional use with the Vero K-PAK Color System...
Joico Lumishine Demi-Permanent Liquid ColorIntroducing a gentle, ammonia-free color system of 22 shades formulated for deposit only. Guarantees predictable color results when mixed with LumiShine Creme Developer 5 volume. Color so brilliant, it instantly restrengthens hair with up to twice the shine. NEW Joico LumiShine transforms hair from the inside out with breakthrough ArgiPlex Technology, del..
Joico Defy Damage Detox ShampooWash away hard water residue, trace minerals, product buildup, and copper with this deep-cleansing shampoo that won't leave hair feeling dry. Formulated with a bio-based chelator and Activated Charcoal, Defy Damage Detox Shampoo builds bonds and transforms dull, lackluster locks into hair that feels clean and soft. With a single, transformational cleanse, this clari..
For over 25 years, we've grown to meet your needs. Travelling many miles and evolving around trends and market demands, sourcing only the most exclusive, highest quality products and ethical brands from around the world to enhance your business.
We have worked hard, as an independently owned and operated company, to build a reputation that is widely respected within the industry. We are lifelong learners who strive to be a diverse, inclusive, socially responsible leader in the industry.
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