Joico Color Balance Purple Shampoo

Brand: Joico
Product Code: JSCBP50
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It's a two-pronged approach: Multi-Spectrum Defense Complex protects color from fading and losing vibrancy; exclusive Bio-Advanced Peptide Complex repairs, protects, fights frizz, and adds shine with every single application.

Joico Color Balance Purple Shampoo

May the force be with you: Joico vibrant new shampoo deserves honorable mention for its ability to give the phrase "serve and protect" a whole new meaning. The unique color-correcting, toning formula preserves cool platinum blondes and silver foxes by keeping nasty brassy tones at bay while safeguarding hair's vibrancy. And there's more: Powerful ingredients provide a shield against damage, and strengthen hair's natural defenses. No shrinking violets here.

Size: 50 ml, 300 ml & 1 L

Hair Type & Condition: Blondes (especially platinum) and gray/silver hair.

Features & Benefits:

The unique color-correcting formula preserves cool platinum blondes and silver foxes by keeping nasty brassy tones at bay while safeguarding hair's vibrancy
Repairs, protects, fights frizz, and adds shine

Usage Instructions:

Massage into wet hair and allow the shampoo to absorb for three-to-five minutes, then rinse. Repeat the process two or three times per week, alternating with your regular shampoo.