ALURAM Dry Texture SprayThis dry texture spray gives hair effortless, lived-in waves and enhances volume, grit and texture for an instant boost of beautiful. Baobab & Pomegranate Seed Oil infuse hair with lightweight nourishment that won't weigh it down or it dry out.Size: 6 ozHair Type & Condition: For all hair typesFeatures & Benefits: Doesn't leave a powdery residue on the hair A weightless vo..
ALURAM Moisturizing ConditionerThese silicone-free formulas gently cleanse and condition while infusing vital moisture. Baobab and Avocado Oils provide nutrients, while Biotin & Sea Buckthorn Oil help decrease breakage while locking in color & shine.Size: 2 oz, 12 oz, 33 oz & 100 ozHair Type & Condition: For medium to coarse hairFeatures & Benefits: Moisturizes and hydrates..
ALURAM Purple Hydrate & Repair TreatmentThis essential treatment helps fight frizz, heat damage, and breakage all while canceling out brassy & golden tones in blonde or white hair. Marigold and Squalane Oil deeply condition, detangle, and revive the appearance dry & dull hair from daily damage.Size: 11 oz Features & Benefits: Neutralizes brassiness, and can be used directly after a lightening ser..
ALURAM Purple ShampooBanish brass and boost brightness in blonde, grey, and white hair. This highly pigmented shampoo brings out your best blonde while enhancing highlights & color. Rosehip & Biotin replenish nutrients, adding shine and strength.Size: 2 oz, 12 oz, 33 oz & 100 ozHair Type & Condition: For all hair typesFeatures & Benefits: Brightens and enhances blondes with..
ALURAM Styling ClaySoft, moldable, versatile - this long lasting styling clay provides medium hold for touchable texture, styling, or beach waves. Organic Karanja & Nettle Extracts nourish and provide hair with a soft satin finish.Size: 3.4 ozHair Type & Condition: For all hair typesFeatures & Benefits: Long-lasting, flake free styling Smooths flyaways for polishing beach waves or finishing short..
ALURAM Volumizing FoamThis feathery foam provides instant lift and long-lasting hold to hair as it controls frizz and fly-aways. The easy-to-use, aerosol-free formula evenly spreads throughout the hair to create bouncy, weightless volume while providing your style with hold and shine. Algae Extract & Biotin lightly nourish hair, sealing in nutrients & adding additional shineSize: 7 ozHair ..
ALURAM Strong Hold GelFrom sleek to more textured styles, this gel provides excellent support for any look throughout the day. Linseed Oil's natural gelling properties provide a firm hold, while Aloe Vera helps retain moisture and shine.Size: 8 ozHair Type & Condition: For all hair types..
ALURAM CapeAluram Water Resistant Black Cape features a white logo...
ALURAM 12 oz. Duo (Daily)ALURAM special offer is here for a limited time only! Size: 1 PackIncludes: 1 Shampoo (12 oz) 1 Conditioner (12 oz)..
ALURAM Coconut Water Texture SprayThis lightweight spray helps create beach waves and a breezy boost of texture. Coconut Water keeps locks hydrated & nourished, while Algae Extract promotes healthier-looking hair.Size: 8 ozHair Type & Condition: For all hair typesFeatures & Benefits: Achieve effortlessly-beautiful beachy wave lightweight, non-greasy spray is infused with coconut water provides es..
ALURAM Curl CreamA gentle curl cream that nourishes curls, boosts shine, and adds long lasting protection against frizz without leaving behind a sticky residue. Defines and enhances a natural curl texture while softening hair and providing a medium hold.Size: 6 ozHair Type & Condition: For medium to coarse hairFeatures & Benefits: Deeply nourishes hair to reveal shiny, sleek, and bounc..
ALURAM Moisturizing ShampooThese silicone-free formulas gently cleanse and condition while infusing vital moisture. Baobab and Avocado Oils provide nutrients, while Biotin & Sea Buckthorn Oil help decrease breakage while locking in color & shine.Size: 2 oz, 12 oz, 33 oz & 100 ozHair Type & Condition: For medium to coarse hairFeatures & Benefits: Moisturizes and hydrates dry..
ALURAM Root Boost SprayThis lightweight spray gives hair a boost of volume at the roots, along with medium control & anti-frizz protection. Size: 6 ozFeatures & Benefits: Sea Kelp promotes a healthy scalp, while Rice Protein adds fullness and gorgeous shine...
ALURAM Litre Duo (Daily)ALURAM special offer is here for a limited time only! Size: 1 PackIncludes: 1 Shampoo (1 Litre) 1 Conditioner (1 Litre)..
ALURAM Body Lotion (Coconut Water & Pineapple)Experience the hydrating benefits of tropical Coconut Water & Pineapple Extract with this limited edition seasonal release. This little bit of paradise leaves skin feeling rejuvenated and radiant.Size: 18 ozSkin Type & Condition: For all skin types..
ALURAM Litre Duo (Moisturizing)ALURAM special offer is here for a limited time only! Size: 1 PackIncludes: 1 Shampoo (1 Litre) 1 Conditioner (1 Litre)..
For over 25 years, we've grown to meet your needs. Travelling many miles and evolving around trends and market demands, sourcing only the most exclusive, highest quality products and ethical brands from around the world to enhance your business.
We have worked hard, as an independently owned and operated company, to build a reputation that is widely respected within the industry. We are lifelong learners who strive to be a diverse, inclusive, socially responsible leader in the industry.
1.800.661.2707
