West Coast Beauty

1.800.661.2707

info@west-coast-beauty.com

Only Available for Canadian Professional Beauty Trade

    Nov 18th - 22nd    Black Friday Sale
10% OFF EVERYTHING
 (site-wide)   |    Use Coupon Code: 10BLACK5
 Showroom location Victoria & Nanaimo closed Saturday November 30
 All other locations open 9:00 am - 1:00 pm on Saturday November 30
 Showroom location Vancouver 5th Ave closed Sunday until further notice!
  • L'Oréal Professionnel DIA Light

L'Oréal Professionnel DIA Light


Available Options

L'Oréal Professionnel DIA Light

Luminous demi-permanent gel-creme haircolor without ammonia, tone-on-tone colouration to personalize all hair colours (colour extending on lengths) and perfectly tone highlights with incredible shine.

Hair Type & Condition: For color-treated or sensitized hair

Features & Benefits:
  • Luminous tones with exceptionally even color
  • New gentle acid technology that is ideal for color-treated or sensitized hair
  • Lightening: Zero lift

Usage Instructions:
  • Visit the Academy on Demand in the Professionals section for more application and mixing information.
  • Development Time: Between 2 - 20 minutes
  • IMPORTANT: A hair colorant can cause an allergic reaction. A skin allergy test must be completed 48 hours before application of any hair colorant. Follow the safety instructions on the inside of the carton.

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For over 25 years, we've grown to meet your needs. Travelling many miles and evolving around trends and market demands, sourcing only the most exclusive, highest quality products and ethical brands from around the world to enhance your business. 

We have worked hard, as an independently owned and operated company, to build a reputation that is widely respected within the industry. We are lifelong learners who strive to be a diverse, inclusive, socially responsible leader in the industry.  

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