West Coast Beauty

1.800.661.2707

info@west-coast-beauty.com

Only Available for Canadian Professional Beauty Trade

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10% OFF EVERYTHING
 (site-wide)   |    Use Coupon Code: 10BLACK5
 Showroom location Victoria & Nanaimo closed Saturday November 30
 All other locations open 9:00 am - 1:00 pm on Saturday November 30
 Showroom location Vancouver 5th Ave closed Sunday until further notice!

Color

Trying to cover grey, to change your look, or trying to restore color from environmental discoloration? At West Coast Beauty we offer color lines from the best names in the industry like Joico, L’Oréal, and Davines to successfully provide what you’re looking for.


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Showing 190 - 210 of 342 Results
L'Oréal Professionnel INOA Supreme

L'Oréal Professionnel INOA Supreme

L'Oréal Professionnel INOA SupremeAge-defying, ammonia-free permanent haircolor, INOA Supreme is enriched with ODS2 technology, which means optimised scalp comfort, ammonia free, and odourless and therefore transforms the colouring experience. INOA Supreme is enriched with Densilum, for a thickening effect and a fuller look. Hair Type & Condition: For clients with 70% - 100% white hair who are loo..

L'Oréal Professionnel Luocolor

L'Oréal Professionnel Luocolor

L'Oréal Professionnel LuocolorLuminous permanent colour in 20 minutes. Translucent and iridescent, Luocolor will colour up to 70% on white hair.Size: 50 mlFeatures & Benefits: A new taste of color, illuminating hair's natural dimension Shimmering coverage of up to 70% white hair Includes pastels for unlimited creativity Lightening: Lifts up to 2 1/2 to 3 levels Coverage of up to 70% of white hai..

L'Oréal Professionnel Luocolor Developer

L'Oréal Professionnel Luocolor Developer

L'Oréal Professionnel Luocolor DeveloperSpecifically formulated to work with LUO©COLOR. Fully stabilized and buffered to ensure consistent and uniform color results. Creamy, rich formulas offer gentle controlled lightening action.Size: 1000 mlUsage Instructions: Use with all LUO©COLOR shades to achieve a multi-reflective, luminous result...

L'Oréal Professionnel Majicontrast

L'Oréal Professionnel Majicontrast

L'Oréal Professionnel MajicontrastChroma colorants allow visible colour results on dark natural or dark coloured hair. Shades Available: Magenta & Red/RougeSize: 50 mlHair Type & Condition: For dark natural or dark coloured hair desiring a visible colour resultFeatures & Benefits: Visible colour results on dark natural or dark coloured hair Long-lasting, durable permanent colourUsage Instructio..

L'Oréal Professionnel Majicreme

L'Oréal Professionnel Majicreme

L'Oréal Professionnel MajicremeSpecifically formulated to work with L'Oréal Professionnel permanent and demi-permanent haircolor brands. Types Available: 20 VOL, 30 VOL & 40 VOLSize: 1000 mlHair Type & Condition: For colored hairFeatures & Benefits: Fully stabilized and buffered to ensure consistent and uniform color results Creamy, rich formulas offer gentle controlled lightening actionUsage I..

L'Oréal Professionnel Majicreme Developer (12.5 Volume)

L'Oréal Professionnel Majicreme Developer (12.5 Volume)

L'Oréal Professionnel Majicreme Developer (12.5 Volume)The 12.5 Volume offers a smaller amount of lift versus the other Majicreme developers for a beautiful glow reflect.Size: 1000 mlHair Type & Condition: Pairs well Majirel Glow shades.Features & Benefits: Use L'Oréal Professionnel Majicreme Developer 12.5 Volume for regrowth...

L'Oréal Professionnel Majirel Glow (Dark Bases)

L'Oréal Professionnel Majirel Glow (Dark Bases)

L'Oréal Professionnel Majirel Glow (Dark Bases)Majirel Glow offers a new generation of cool translucent shades that will leave the hair looking natural and with luminous shine you have always dreamed of. This new Glow technology, has more reflects and less base. It preserves the hair's natural transparency and leaves a veil of translucent colour allowing a more natural and luminous colour to shin..

L'Oréal Professionnel Majirel Glow (Light Bases)

L'Oréal Professionnel Majirel Glow (Light Bases)

L'Oréal Professionnel Majirel Glow (Light Bases)Majirel Glow offers a new generation of cool translucent shades that will leave the hair looking natural and with luminous shine you have always dreamed of. This new Glow technology, has more reflects and less base. It preserves the hair's natural transparency and leaves a veil of translucent colour allowing a more natural and luminous colour to shi..

L'Oréal Professionnel Majirel Metal

L'Oréal Professionnel Majirel Metal

L'Oréal Professionnel Majirel MetalThe metallic hair trend is growing rapidly as evident on Instagram and Pinterest. L'Oréal Professionnel Artists Shelley Gregory, Laura Gibson and Jackie Epperson have created three on-trend metallic looks using Majirel Metals shades in Amethyst .22/VV, Platinum .12/BV and Rose Gold .24/VC. These shades have a high reflect concentration for intense visibility and ..

L'Oréal Professionnel Majirel Permanent Creme Color

L'Oréal Professionnel Majirel Permanent Creme Color

L'Oréal Professionnel Majirel Permanent Creme ColorRich, permanent color providing perfect coverage of up to 100% of white hair. Ionene G™ and Incell™ advanced technologies penetrate all 3 levels of the hair to treat the entirety of the hair fiber. Ionene G™ restores, protects, and continuously conditions. Incell™ Complex strengthens and reinforces from the inside out.Size: 50 mlHair Type & Condi..

L'Oréal Professionnel Vitamino Color A.OX Shampoo

L'Oréal Professionnel Vitamino Color A.OX Shampoo

L'Oréal Professionnel Vitamino Color A.OX ShampooA gentle daily cleanser for color-treated hair that helps prolong color radiance. An advanced anti-oxidant and protective cocktail that helps fight oxidative stress, nourish hair fiber, and protect against UV aggressors.Size: 250 ml, 500 ml & 1500 ml Hair Type & Condition: For coloured HairFeatures & Benefits: The shampoo eliminates residue and pr..

L'Oréal Professionnel Vitamino Color AúOX Conditioner

L'Oréal Professionnel Vitamino Color AúOX Conditioner

L'Oréal Professionnel Vitamino Color AúOX ConditionerLightly conditions hair to help prolong the color radiance of color-treated hair. An advanced anti-oxidant and protective cocktail that helps fight oxidative stress, nourish hair fiber, and protect against UV aggressors.Size: 150 ml & 750 mlHair Type & Condition: For all color-treated hair typesFeatures & Benefits: The creamy texture helps con..

L'Oréal Professionnel Vitamino Color AúOX Masque

L'Oréal Professionnel Vitamino Color AúOX Masque

L'Oréal Professionnel Vitamino Color AúOX MasqueDeeply conditions hair to help prolong the color radiance of dry, color-treated hair. An advanced anti-oxidant and protective cocktail that helps fight oxidative stress, nourish hair fiber, and protect against UV aggressors.Size: 200 ml & 500 mlHair Type & Condition: For all color-treated hair typesFeatures & Benefits: The gel texture helps to deep..

L'Oréal Professionnel Blond Studio 9 Bonder Inside

L'Oréal Professionnel Blond Studio 9 Bonder Inside
(Out of Stock)

L'Oréal Professionnel Blond Studio 9 Bonder InsideBlond Studio 9 Bonder Inside is a high-performance lightening powder with bonder inside. It combines a high concentration of lightening and bonding agents, for up to 9 levels of lift with proven bond protection. Blond Studio 9 Bonder Inside suits all French Balayage services, specially for extreme and contrasted transformations such as Frenc..

L'Oréal Professionnel Dia Color

L'Oréal Professionnel Dia Color

L'Oréal Professionnel Dia ColorL'Oréal Professionnel discovered the origin of dull hair: progressive melanin loss. This natural process leads to dullness first, and then to the appearance of first greys. Fight dull hair for 6 weeks of gloss colour.Size: 60 mlFeatures & Benefits: Reflils gaps from lost melanin inside the hair fiber formulated with up to 92% natural origin..

L'Oréal Professionnel DIA Light

L'Oréal Professionnel DIA Light

L'Oréal Professionnel DIA LightLuminous demi-permanent gel-creme haircolor without ammonia, tone-on-tone colouration to personalize all hair colours (colour extending on lengths) and perfectly tone highlights with incredible shine.Hair Type & Condition: For color-treated or sensitized hairFeatures & Benefits: Luminous tones with exceptionally even color New gentle acid technolo..

L'Oréal Professionnel DIA Richesse

L'Oréal Professionnel DIA Richesse

L'Oréal Professionnel DIA RichesseIlluminates natural hair colour through its ammonia-free and tone-on-tone colouration process, for an ultra trendy result with a shiny reflective finish and very soft touch. Advanced alkaline technology that is ideal for natural or color-treated hair.Size: 50 mlHair Type & Condition: For natural or colored hair with up to 70% white hairFeatures & B..

L'Oréal Professionnel Efassor Cleansing Towels

L'Oréal Professionnel Efassor Cleansing Towels
(Out of Stock)

L'Oréal Professionnel Efassor Cleansing TowelsL'Oréal's Efassor is a fantastic, professional way to remove hair colour, returning the hair to its original colour and readying it for re-colouring.Size: 1 Box (36 Towels) & 1 TowelHair/Skin Type & Condition: For all hair/skin typesFeatures & Benefits: Has a pleasant fragrance and a gentle Easy action that works on perm..

L'Oréal Professionnel Effasol Color Remover

L'Oréal Professionnel Effasol Color Remover
(Out of Stock)

L'Oréal Professionnel Effasol Color RemoverRemoves unwanted color, uneven results or color build-up. Gentle foaming action effectively removes all unwanted permanent haircolor. Size: 1 Box (12 Packs) & 1 PackFeatures & Benefits: Leaves hair beautifully conditioned and ready for recoloring Can be used with water or developer ..

L'Oréal Professionnel Hair Touch Up

L'Oréal Professionnel Hair Touch Up

L'Oréal Professionnel Hair Touch UpTemporary root concealer spray to instantly cover greys and lasts 1 shampoo. Your hairdresser will help you pick your perfect shade to blend away grey and show you how to use it for the best results. This temporary hair colour fades is sweat-proof, water-resistant, and matches hair colour perfectly.Size: 2 oz. / 57 gShades Available: Auburn Blonde/Da..

L'Oréal Professionnel Hairchalk

L'Oréal Professionnel Hairchalk

L'Oréal Professionnel HairchalkTemporary Hair Color Colorful, wash-out formulas in 8 vibrant shades for a temporary splash of color and style. Revolutionary water based ink + micro-fiber polymers create an ultra thin film that adheres to the hair fiber. It's not a traditional hair colorant, it's not a direct dye: It's a new form of makeup for hair.Size: 50 ml Shades Available: Black Tie, ..

Showing 190 - 210 of 342 Results
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For over 25 years, we've grown to meet your needs. Travelling many miles and evolving around trends and market demands, sourcing only the most exclusive, highest quality products and ethical brands from around the world to enhance your business. 

We have worked hard, as an independently owned and operated company, to build a reputation that is widely respected within the industry. We are lifelong learners who strive to be a diverse, inclusive, socially responsible leader in the industry.  

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